Making and keeping web applications fast is hard work, but also very rewarding and pays off very quickly with higher user satisfaction, increased usage, and better conversions. In this session we'll talk about all the lessons learned by working on application performance at ResearchGate: Why it is actually important, how you can convince your managers to invest time and money in it and what you have to do to measure and improve performance server and client side. Keeping a site fast is hard work, this session will contain lots of techniques that can be used and implemented to actually measure the performance and make the your web page faster.