ThinkMaven Press Kit 2011

A MODERN MEDIA COMPANY.
a creative agency with an online broadcast network.

Transcript

1. /MEDIA KIT 2011 your avant-garde online broadcast channel. a life less ordinary
2. MEDIA KIT 2011 an avant-garde online broadcast channel. THINKMAVEN (TM) is a modern media company focused on delivering unique consumer experiences through an avant-garde online broadcast network. “THE PURSUIT OF A LIFE LESS ORDINARY” MAVEN [mey-vuhn] 1. an expert or connoisseur. 2. one who is experienced or knowledgable 3. a trusted expert in a particular field who passes knowledge onto others
3. MEDIA KIT 2011 an avant-garde online broadcast channel. The Overview.
4. MEDIA KIT 2011 -Showcase- -Blog- The showcase is the landing for ThinkMaven’s transmedia approach to web series. Entertainment on-demand both at home and on-the go this delivery allows consumers to control their video entertainment options. TM has gathered a diverse group of tastemakers and opinion leaders to contribute to the site. These individuals help shape the conversation and are Mavens in specific industries or in the journalistic sense. These real voices assist in transforming brand programs into more personal and conversational experiences.
5. An Integrated Approach: MEDIA KIT 2011 DIGITAL In an increasingly fragmented global consumer marketplace TM utilizes innovative formats to engage and influence; pioneering effective online campaigns and fulfilling the entertainment needs of a modern global audience. ACTIVATION In conjunction with the digital touchpoints, TM integrates experiential/activation opportunities in various lifestyle genres to amplify entertainment value and simultaneously provide a multi-level engagement for your brand. + “ ” new media-- providing effective content to commerce in the pan-asian marketplace. WEB SERIES DIGITAL CAMPAIGNS CUSTOM VIDEOS/SERIES SYNDICATED CONTENT SPONSORED CONTENT PRODUCT PLACEMENT EVENT SERIES EVENT SPONSORSHIP CUSTOM EVENTS ACTIVATION CAMPAIGNS LAUNCHES DATABASE TARGETING a fully-integrated and customized brand experience across both digital and experiential platforms.
6. MEDIA KIT 2011 AUDIENCE PROFILE Age Range 60% 40% ANNUAL 60K> $ 22-35  CREATIVE INDUSTRIES  TERTIARY EDUCATION Lifestyle: Music Fashion Travel Social Designed to target Mavens with both disposable income and a hunger for insipred experiences, TM’s audience approaches entertainment choices with a discerning eye. These early adopters and tastemakers have the ability to influence and educate the masses. MEDIA KIT 2011
7. MEDIA KIT 2011 an avant-garde online broadcast channel. The Shows.
8. MEDIA KIT 2011 THE SHOWS DURATION 2-3 mins.  CREATIVE INDUSTRIES  AN ON-GOING SERIES Concept: Storytelling has long been a part of how society has passed down knowledge and wisdom. In this series, Conversations aims to utilize the video medium to amplify the message. Each show will share an idea, whether it be about an event, a person, or a purpose. Through this means we aspire to learn from one another. The sit-downs are aimed to be educational, engaging, and entertaining. CONVERSATIONS
9. MEDIA KIT 2011 THE SHOWS DURATION 1.5 mins. 4 EPISODE SERIES Concept: A foodie show in which viewers follow Paul Foster to multiple food locations around Singapore, trying some of the more interesting and challenging eating offers that the island has to offer. PAUL EATS SINGAPORE PEOPLE & STYLE
10. MEDIA KIT 2011 THE SHOWS DURATION 2-3 mins. FOOD AND BEVERAGE 5 EPISODE SERIES Concept: This series explores the process of a chef in by providing an in-depth look into the people, conceptual, planning, intention to execution of a dish. Concept to plate takes the viewer into the chef’s mind as an idea comes to life in edible form; it incorporates elements of culinary artistry with technical delivery. CONCEPT TO PLATE
11. MEDIA KIT 2011 THE SHOWS DURATION 4-6 mins. 4 EPISODE SERIES Concept: Musically Inclined is an docu-series/performance series of videos. Uncovering the performance and styles of various music artists. Get to know the artist and their music in this exclusive live performance just for the camera. MUSICALLY INCLINED MUSIC
12. MEDIA KIT 2011 THE SHOWS DURATION 12-15 mins. 4 EPISODE SERIES Concept: In a rapidly changing world, buildings and spaces evolve very quickly. Spatial Overhaul goes behind-the-scenes of spaces undergoing a face-lift. Come along as we explore and discuss with owners, designers, and users of the space both before and after. SPATIAL OVERHAUL ARCHITECTURE
13. MEDIA KIT 2011 THE SHOWS DURATION 15 mins. 4 EPISODE SERIES Concept: A documentary style series that investigates the different aspects and deeper stories surrounding food and the people involved. BEHIND THE FOOD Food & Beverage
14. MEDIA KIT 2011 THE SHOWS DURATION 30 mins. 5 PART SERIES Concept: A documentary/feature travel show surrounding finding sustainable and eco-friendly businesses, farms, products, brands, adventures and much more within Southeast Asia. This show will deliver some of the more socially responsible activities that currently exist, but have a fun and vibrant twist along the way. ON THE ECO-TRAIL Sustainability in the Region
15. MEDIA KIT 2011 THE SHOWS Brand Opportunities. Web Series Syndication Web Series Sponsorship Features Custom Web Series Brand/Product Placement Collaboration Targeted Digital + Activation Integration “YOUR BRAND” Presents... STAY RELEVANT and CONNECT
16. MEDIA KIT 2011 an avant-garde online broadcast channel. The Events.
17. MEDIA KIT 2011 THE EVENTS LOCATION KAMPONG BUGIS 500 ATTENDEES Concept: ThinkMaven Block Party -This year’s edition of the Block Party featured Dam Funk (USA), Costa Nostra (SG), SOsupersam (USA), and Dissoul (SG). The folks at Kilo provided comfort food and beer, while 13 Wives supplied the cocktails. The funkmosphere was right and there was a great crowd to match. This laid-back style and off the beaten path party was just the first of many to come. Intentionally designed to be different from traditional consumer experiences in the region, creative types, music lovers, business owners, designers, and socialites alike attended and partied on the block. Hope to see you at next year’s Block Party. THE BLOCK PARTY MUSIC EVENT OVER
18. MEDIA KIT 2011 THE EVENTS LOCATION TBD 400 ATTENDEES Concept: -So your weekend was a bore? Tired of the same old thing? Well, ThinkMaven is bringing you the ultimate solution. Be a part of our annual party known as the Cure. The Cure is an annual party held for a select group of influencers poolside. Music acts are flown in and the house party style setting simply allows everyone to stay cool and have a great time. THE CURE (SG) MUSIC EVENT EXPECTED
19. MEDIA KIT 2011 THE EVENTS LOCATION TBD ATTENDEES Concept: A recurring monthly lecture series/workshop involving many creative professionals within the region aimed at discussing various topics relating to their respective industries over that creative fuel known as coffee. Maven Mornings is designed to foster a community + synergize talents. The point is learning from peers, teaching each other, and collaborating. MAVEN SUNDAYS SELECT GUEST SPEAKERS OVER 50
20. MEDIA KIT 2011 THE EVENTS LOCATION TBD 250 ATTENDEES Concept: -A game that is played on a traditional baseball field, but with a twist. There is no bat, the ball is actually a rubber kickball, and did we mention there are kegs located at each base? There will be two teams of influential players with jerseys and in-game interviews. Food and other festivities will be running concurrently. SLOSHBALL 2012 20 SELECT PARTICIPANTS OVER
21. MEDIA KIT 2011 THE EVENTS LOCATION VARIOUS TBD PART SERIES Concept: An event designed around video and visual-mapping in which consumers can come and enjoy a museum-esque experience coupled with great music, food, and activities. An event that is a bit out of the ordinary. A Cinematic Experience Digital Meets Real Life
22. MEDIA KIT 2011 THE EVENTS Brand Opportunities. Event Sponsorship Event Features Custom Events Brand/Product Placement Collaboration Targeted Digital + Activation Integration and Campaigns Database Targeting Engage your consumer in a compelling and memorable manner through both our digital and activation opportunities.
23. MEDIA KIT 2011 an avant-garde online broadcast channel. CONTACT US: INFO@THINKMAVEN.COM TO DISCUSS WAYS TO WORK TOGETHER