of improving the visibility of a web site in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. – Wikipedia ―SEO is the manipulation of Google to achieve higher organic rankings in the SERPs‖ – Rob Bertholf
abused them and only trust a small percent of what we say we are. • Google is impressed by popularity, majority of their value is derived by what people (other websites) say we are (links to our site). TWEET IT:
1. ―I know Rob Bertholf‖ 2. ―Rob Bertholf is a SEO expert‖ 3. Google: ―Bertholf is a SEO expert‖ Links are online recommendations • 1. A link: www.Bertholf.com • 2. Anchor text: Search Engine Optimization Expert • 3. Link is from a trusted website
(or remove) • Max 3 keywords per page • Reduce keyword density greater than 5% • Increase words per page greater than 500 • Reduce unrelated outgoing links • Careful for links from high PR without relevance • Make sure anchor text is more natural – Avoid too much direct match keywords in anchor text • Avoid Sitewide Links: This can give you links from irrelevant pages
Yahoo Local – Ensure all information is filled out (images etc.) • Make sure your address is correct on all sites referencing your company • Ensure you have review site profiles with correct information • Ask for Reviews (even a few Bad reviews are ok)
is Queen (Links are King, Conversion is the Ace in Spades) • Read a lot of blogs. • Invest in great tools. • Start small and work your way up. • Track, so you learn what works • Avoid any quick ranking tricks
Suppliers, Customers, Local Charities, etc. • Content – Start a blog, join the blogosphere – Create a tool, videos, photos • Press Releases • Social Media – Google+ Links – Tweets with Link – Facebook Post with Link (which is liked) • Answers, Forums, Wikis
explain to you in simple language what determines rank. • They should explain everything to you. • They should require good content. • Their website is optimized • Their reference websites are optimized. • They measure results in leads/goal conversion. • It will take 3 to 12 months. ($$$) • You get what you pay for. Invest in great tools to track them.