Introduction of Digital Marketing

Transcript

1. Introduction of Digital Marketing
2. What is Digital Marketing? ➢ Digital Marketing also known as Data Driven Marketing is the action or business of promoting and selling products or services using digital technologies, mainly on the internet, but also include the mobile phones. ➢ Digital marketing is the strategy and processes that connect advertisers with their audiences across digital channels. An advertisement itself is a piece of creative shared via digital inventory - the space a publisher makes available for advertisements on its platform. ➢ Digital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. Basically, digital marketing is any form of marketing that involves electronic devices. ➢ It can be done online and offline, and in fact, both kinds are important for a well-rounded digital marketing strategy.
3. Types of Digital Marketing ➢ Search Engine Optimization (SEO) ➢ Pay-per-Click (PPC) ➢ Social Media Marketing ➢ Content Marketing ➢ Email Marketing ➢ Mobile Marketing ➢ Marketing Analytics ➢ Affiliate Marketing
4. How has Digital Marketing evolved?
5. How has Digital Marketing evolved? ➢ So what has changed? The social media revolution has completely changed the internet and consumer behavior. The penetration of board-band has increased speed, internet usage and user expectation with over 40 per cent of the world now online and over 90 per cent in many countries (Internet World Stats, 2015). ➢ Analytics has grown to the level where we can 4 understand our consumers’ behavior in real time, including just not their usage statistics but also their demographics and even interests. ➢ Mobile has gone smart and tablets have stormed onto the scene and both of these changes have brought along apps. Touchscreen is becoming increasingly common across all devices
6. Why Digital Marketing? ➢ Today the online space is flooded with data like customer contact detail , media items , that too captured at disparate sources like various customer touch points at departmental stores , malls , social media and numerous online avenues like apps and mobile apps etc. ➢ A digital marketing campaign helps to refine the data and use the same data to make cost effective promotion and sales plan to reach the right prospect at right time. Times have changed and even the way businesses approach their customers has shifted. Traditional Marketing has taken a step back and bring a new face in front of the industry. ➢ Our desire for change and creating ways to make it possible led a lot of things into a different path. Although not all traditional marketing strategies are gone , the current techniques implemented by professionals are far more popular than what we used to know.
7. Advantage of Digital Marketing ➢ Lower cost ➢ Greater Return on Investment (ROI) ➢ Easy measurement ➢ Flexibility ➢ Deeper brand connection ➢ Easily shareable ➢ Precise targeting ➢ Global reach ➢ Segmentation ➢ Greater engagement
8. Difference between Traditional and Digital marketing
9. Difference between Traditional and Digital marketing ➢ Traditional Marketing Traditional marketing is the old way of marketing Technique. It refers kind of promotion, advertisement, includes flyers, billboards, TV ads, radio ads, print advertisements, newspaper ads, etc. in which companies are used in the early period to market their product. ➢ Digital Marketing Digital Marketing is modern way of marketing Technique.In which we promoting, selling products and services by online marketing. It also refers to the Marketing of any kind of business through digital media and devices such as Google, Facebook, Instagram, youtube..etc.
10. Why Learn Digital Marketing at Digital Pundit ➢ Digital Pundit has started with a vision to give world-class education of digital marketing. Currently, our courses can be certified and endorsed. We offer wide array of digital marketing courses at the most reasonable prices. ➢ These courses are specially designed to help persons reach their goals and follow their visions. ➢ Digital Pundit is the best digital marketing training academy to learn certified digital marketing course in Ahmedabad. Our Google certified expert trainer teach you from the basic to advanced digital marketing courses in Ahmedabad. ➢ Our training program is designed for graduates, professionals, housewives, under graduates, and for entrepreneurs. Learn complete digital marketing course at digital pundit to build a career in this demanding field.