Server optimisation for SEO

I talked about how to use the server to boost a website's ranking and solve complex problems.

Even though it’s not a topic that’s often discussed, server software was very helpful in applying our strategies to almost any type of website. We looked at what we could do with the server and how to do it.

Here you can find more information:
https://carlos.sanchezdonate.com/en/seo-avanzado/server/

Transcript

1. Server optimisation for SEO Carlos Sánchez Donate ASDRUBAL SEO speakerdeck.com/carlossanchezdonate carlos-sanchez-donate @SEO_Tecnico
2. #brightonseo What is a web server? HTTP request HTTP response
3. Web Servers #brightonseo
4. How to find out what server a website uses #brightonseo
5. #brightonseo Web Servers
6. nginx.conf #brightonseo Web Servers
7. #brightonseo Web Servers
8. Why do SEOs have to know about web servers? #brightonseo
9. WPO Speed #brightonseo
10. #brightonseo Cache WPO HTTP Compression Early Hints
11. WPO: Adaptive Desktop Configuration #brightonseo
12. WPO: Adaptive Mobile Configuration #brightonseo
13. Response Codes #brightonseo Knowing regex is highly important!!
14. #brightonseo Response Codes
15. #brightonseo Internal Redirect
16. Bonus track: Specific URLs #brightonseo
17. Block Access: User-Agents But if we use the right user-agent… #brightonseo
18. Block Access: User-Agents #brightonseo
19. Block Access: Password #brightonseo
20. Block Access: IP #brightonseo
21. Cloaking #brightonseo
22. Cloaking #brightonseo Not all cloaking is bad!!
23. Cloaking #brightonseo
24. Opt out of Google Images inline linking #brightonseo
25. #brightonseo Opt out of Google Images inline linking
26. #brightonseo Opt out of Google Images inline linking
27. -Google Search Central #brightonseo Opt out of Google Images inline linking
28. X-Robots Tag #brightonseo
29. So why is it useful to know about servers for a SEO? ▶ WPO ▶ Response codes ▶ Internal redirects ▶ Blocking access ▶ Meta Tags ▶ Images CTR ▶ Many more #brightonseo
30. Thank you for your attention! #brightonseo