ITX

ITX focuses on expanding businesses through technology and the web. By humanizing their content and simplifying their process, we were able to create a powerful presentation that captured their services and communicated their goals.

Transcript

2. Technology! Strategic! Planning! »  Technology! »  Strategic! »  Planning!
3. Start With Why! »  “People don’t buy what you do, they buy why you do it.”! - Simon Sinek ! What: MOST companies know “What” they do." " How: SOME companies know “How” they do it and can state their value." " Why: FEW companies can explain “Why” they do it." "
4. Capture the Market Early! »  The Law of Diffusion of Innovation " Innovators! 2.5%! Early! Adopters! 13.5%! Early! Majority! 34%! Late! Majority! 34%! Laggards! 16%! 0! 25! 50! 75! 100! Market Share %!
5. Who! Internal ! External ! Prospective " Investor " Investors " Leader " Employee " Follower " Doer " Culture " Groups " Teams " Brand " Advocates " Market " Segments " Market " Forums & " Communities " Social Media " Regulatory " KOLs " Customer " Prospect " Prospective " Employees " Individual ! Collective ! *  Concept  Derived  From  Ken  Wilber’s  The  Theory  Of  Everything    
6. Identify Your Critical Few!
7. Choosing the Critical Few! Most Impact " Lowest Cost" Speed to Market" Speed to Revenue"
8. Concerns of your Critical Few! »  Be Honest – ! » What do your Critical Few really care about?" »  Achieve Laser Focus to Deliver it! “Fun, simple way to transform your photos and share them quickly”" “Anthropologists of" Commerce”"
9. How! Internal ! External ! Individual ! Collective ! People " Customer " Market " Team Culture "
10. Users Value Chain! »  Your Technology Should:" MOVE! TOUCH! INSPIRE!
11. Self Determination Theory! Applied to Your Technology" COMPETENCE! AUTONOMY! RELATEDNESS! *Concept Derived From “Self Determination Theory” (http:http://www.selfdeterminationtheory.org/)"
12. Physiological! Safety! Belonging! Esteem! Self-Actualization! Inspiration! Competence &! Autonomy! Relatedness! Trustworthiness! Stability! Advocacy" Education/ Tools" Loyalty" Social/ Brand" Connectedness" Security/ " Recognition" .99999" Maslow’s Hierarchy of Needs! Applied to Your Technology"
13. Progression of the Internet! x! WEB 1.0! WEB 2.0! WEB X.0! »  Drive Leads" »  Derived from Traditional Marketing" »  KPI’s" »  Efficiency" »  Profit" »  Needs to support your brand and your “Why”"
14. Engineer the Experience Loop! Purposeful ! Re-Engagement ! Some Reward ! For Loyalty ! Motivating ! Emotion (Move) ! Social Call ! to Action !
15. Minimum Viable Product! »  Get to Market ASAP" »  Iterate Every 2 Weeks" »  Fail Fast, Learn, Repeat" »  Define your MVP"
16. Tactical Planning Process!
17. Customer Power!
18. The Four Pillars! »  Critical Success Factors of a Technology Architecture" »  Everywhere" »  Listening" »  Integrated" »  Platform"
19. Mobile! Social! Cloud! Global! Available Everywhere!
20. Listening! Data! Feedback! Iterations!
21. Integrated! Race to Zero! Open Source! Open API!
22. Platform!
23. Abundance!
24. 180! 160! 140! 120! 100! 80! 60! 40! 20! Dec 2010! Dec 2011! Dec 2012! Web Browsing! Mobile Applications! Television! Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics" U.S. Web vs. Mobile Applications vs. TV Consumption, Minutes per Day! When? Now!
25. When? Now! Growth in The! College-educated Talent Pool! Developing vs. Developed Countries! (Expected annual growth, 2010 – 2021)! India! Brazil! Indonesia! Turkey! China! United States! Canada! France! United Kingdom! Italy! Japan! Germany! 7.4%! 5.6%! 4.9%! 4.7%! 4.6%! 1.4%! 1.3%! 0.9%! 0.7%! 0.5%! 0.4%! 0%! 2%! 4%! 6%! 8%! Source: Oxford Economics"
26. Questions?! Presented By: Sean Flaherty
 Email: sflaherty@itx.com
 Phone: 585-370-3704"