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Stanford Research Park Transportation Demand Ma...

Stanford Research Park Transportation Demand Management by Jamie Jarvis

Presented by Jamie Jarvis, Transportation Demand Manager for Stanford Research Park to Moving on Mobility: Last Mile Transportation Solutions at Stanford University on May 2, 2016. Organized by the Bill Lane Center for the American West, Stanford Public Policy , the Precourt Institute for Energy and Joint Venture Silicon Valley.

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Transcript

  1. Agenda • Stanford Research Park Overview & Transportation Environment •

    Existing Employer & SRP-wide TDM Programs • Stanford Research Park Last Mile Opportunities
  2. Palo Alto’s home base for cutting-edge and influential companies •

    World’s first university-affiliated business park founded in 1951 • 700 acres with 10+ million square feet • 150+ companies and ~29,000 employees
  3. SRP Transportation Environment: Existing Commute Patterns Employee Residences • 50%

    South Bay • 20% East Bay • 20% Peninsula • 10% SF 20% within 10 Miles
  4. Transit Systems • VTA • Caltrain • Dumbarton Express SRP

    Transportation Environment: Public Transportation Systems
  5. SRP Transportation Environment: Caltrain • California Ave Station: ½ mile,

    40-60 minute peak period train frequency • University Ave Station: 2 miles, 10-15 minute peak period train frequency
  6. • Maximum 15-min walk from Cal Ave station is reasonable

    SRP Transportation Environment: Distance to Transit Hub • Lacks the advantage of being near a transit hub
  7. SRP Employer Transportation Programs • Transit Subsidies • Caltrain Express

    Shuttles • Vanpool Support • Long Distances Buses • Bicycling Services
  8. • Similar to a TMA • Largest 12 employers representing

    75% of SRP employees • Meet monthly to strategize • Share data and best practices • Launch pilot programs, collect data and evaluate through periodic surveys • Staffed by full-time TDM manager SRP-wide TDM: Working Group
  9. SRP-wide TDM: Free Caltrain Shuttle Service • Serves San Francisco,

    Peninsula and South Bay commuters • Downtown Palo Alto Transit Center • 25 minute ride to VMware
  10. SRP-wide TDM: Bulk Eco Pass Purchase • Ideal for South

    Bay & East Bay commuters • 35 participating employers • Over 14,400 employees
  11. • Propose new bicycling programs • Support new cyclists and

    create bicycling culture across SRP • Provide input on infrastructure upgrades SRP-Wide TDM: Bicycle Champions Advisory Group
  12. • Free to all SRP employees • Expanded to include

    transit disruptions • Added UberTM and LyftTM as options SRP-wide TDM: Guaranteed Ride Home
  13. SRP-wide TDM: Interactive Trip Planning Tool • Personalized Trip Planning

    • Tracking • Challenges • Rewards & Recognition
  14. • $1 ScoopTM carpool promotion • Bike to Work day

    • Spare the Air campaign SRP-wide TDM: Events & Promotions
  15. SRP-wide TDM: Comprehensive, Integrated Programs • Support large employers •

    Engage small employers • Provide benefits of scale • Facilitate collaboration and partnerships
  16. SRP Last Mile Opportunities • Increase frequency of Caltrain service

    to California Ave station California Avenue Caltrain Station University Avenue Caltrain Station
  17. Keys to Successful Last Mile Solutions in SRP • Experiment

    with new technologies and evolve programs • Leverage local & regional public systems • Customize solutions for our unique population and environment