In general terms, marketing mission within Developer Relations is to show how attractive a specific software project is and get developers motivated and engaged. However, how can a DevRel prove to the company that the investment is worthwhile? How can we show the real value that comes from their teams? Are marketing tools providing enough data? Software development analytics is the next step to answer these questions.
DevRel actions are made for a specific goal: Get more and more developers to either use or contribute to a specific project. Forums, site documentation, GitHub... There are several touch-points where developer community interact with the project before and while using it. Thus, being able to get evidence about the activity of these data sources and get aggregated information within a same platform seems to be crucial to better analyze community health