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Designing Designers' Time

Tin Kadoic
April 09, 2019

Designing Designers' Time

What does a week in a life of a designer look like? How successful are we in managing the complexities that come with designing for society-first, user-centric experiences while still maintaining collaboration, creativity and innovation. How do we invest our time throughout the (work) day, and what are the challenges behind connecting our micro-actions, habits, and how we spend our hours to the impact we have on our projects, teams, and communities.

Drawing inspiration from 15y of experience working as a freelancer, studio owner, consultant, lecturer, startup designer, and in-house designer, the goal is to deconstruct how vastly different our activities might be – ranging from craft to strategy, from IC to mentorship, from prototyping for usability testing to facilitating ice breakers.

This talk will walk the audience through a real-time job description of a designer in 2019 – one that can thrive only if it continues to adapt.

https://webaquebec.org/programmation/designing-designers-time

Tin Kadoic

April 09, 2019
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  1. CEO – CEO – Finances – Hire engineers – Manage

    designers @tinkadoic Designing designers’ time WAQ19 Brlog – Brokula&Z Website !
  2. ECD – Agency leadership – Business development – Team development

    – Regular pitches – Monthly kickoH sprints @tinkadoic Designing designers’ time WAQ19 Five – Rose<a Stone
  3. Lead Designer – In-house product designer – Year–long projects –

    Reviews w/VPD and CEO – Design mentorship – Functional ownership – Organizational design – Career Framework @tinkadoic Designing designers’ time WAQ19 Airbnb – Airbnb for Everyone
  4. 1966 The imaginative jump from present facts into future possibilities.

    @tinkadoic Designing designers’ time WAQ19 J K Page h<p://dunneandraby.co.uk/
  5. 1970s @tinkadoic Designing designers’ time WAQ19 Design is a paT

    of a larger social structure and thus can be a tool for political change.
  6. 2018 @tinkadoic Designing designers’ time WAQ19 I see AI as

    a tool. When designers master that tool, they can expand their ability. Paola Antonelli h<ps://design.google/library/ai-designs-latest-material/
  7. @tinkadoic Designing designers’ time WAQ19 Make Time: How to Focus

    on what Ma<ers Every Day – Jake Knapp and John Zeratsky
  8. @tinkadoic Designing designers’ time WAQ19 There seems to be as

    many kind of design process frameworks as there are writers about it. John Chris Jones – Design Methods
  9. Computational Design @tinkadoic Designing designers’ time WAQ19 Design in Tech

    Repo^ 2019 X Classical design Design Thinking 1 2 3
  10. Computational Design @tinkadoic Designing designers’ time WAQ19 Design in Tech

    Repo^ 2019 X 3 1. They understand computation 2. They think critically about technology 3. They use all three kinds of design 4. They are always learning the new
  11. Staff Product Designer @Buzzfeed @tinkadoic Designing designers’ time WAQ19 –

    Needed for promotion: – Toolkit – Fluency – Communication – Recruiting – Visual Design – UX Design – Pa_erns – Product Thinking – Process – Transparency – Data – Mentorship – Leadership – Culture
  12. Staff Product Designer @Buzzfeed @tinkadoic Designing designers’ time WAQ19 –

    Needed for promotion: – Toolkit – Fluency – Communication – Recruiting – Visual Design – UX Design – Pa_erns – Product Thinking – Process – Transparency – Data – Mentorship – Leadership – Culture – UX Design
  13. @tinkadoic Designing designers’ time WAQ19 Title Product Design Assistant Associate

    Product Designer Product Designer Senior Product Designer Lead Product Designer Principle Product Designer Distinguished Product Designer VP, Product Design Functional Knowledge / Scope Helping others to execute and assisting with whatever is needed for the team to thrive. They demonstrate an excellent capacity to learn quickly and model after the best people and practices around them. Learns to use good judgement in visual hierarchy, layout and information architecture to inform their work. They are learning to use Zendesk’ s design system and previous product design work to build on Zendesk products. They are familiar with sketching, flow diagrams, interface design tools and prototyping tools and use these regularly in their work. They work very closely with their manager to solve problems. Shows an understanding of visual hierarchy, layout and information architecture. They are comfortable using Zendesk’ s design system and previous product design work to build on Zendesk products. They consider the holistic user experience in their work and have a strong understanding of the vision and key objectives for their product area, taking cues from their manager as well as their product and engineering leads. Some working knowledge of user reserch process and methodoligies. Expert level product designer with extensive and demonstrated expertise in visual hierarchy, layout and information architecture. Displays an expert level understanding of user-centered design methodoliges and a willingness to help and mentor those around them. They design for scale and consistenly advocate for the use and contribution to the Zendesk design system (Garden). They are a respected partner amongst their peers in product and engineering and demonstrate a sophisticated grasp of the business objectives for thier product area. They identify product overlaps and gaps in their own work, and that of other designers on adjacent products. They are able to consider potential connections platforms. They possess strong verbal and written communication skills in both one-on- one and group situations. They lead and direct group design conversations keeping them focused and on track. These designers demonstrate a deep dedication to our customers by investing signifcant time observing them work, and validating ideas with them. Senior Product Designers may be given the option to manage 1-2 people at this career level by their ability to own large, highly-strategic projects. They posses the toolkit to not only deliver design solutions, but also demonstrate a well-rounded sense of business skills ranging from project management to business analysis which enables them to command the confidence of their peers outside of the design org. These designers have developed expert level communication skills and are able to represent the design department with a wide variety of stakeholders and have demonstrated their ability to manage expectations of a diverse set of individuals. Lead Product Designers excel in their presentation skills and are able to present their work in a clear and impactful manner to stakeholders They posses the relationship building skills that allow them to forge deep alliances with influential stakeholders outside the design org and have the ability to influence decision makers outside of the design organization. They typically lead projects from a variety of areas throughout the product and posses the historical knowledge to contribute across broad areas of the company. They tirelessly contribute contstructive solutions for how design process and practices can be improved andhave the influence within the design org to facilitiate change. These designers demonstrate a deep dedication to our customers by investing signifcant time observing them work, and validating ideas with them. Though not a people management track role, these designers are expected to provide structured mentorship for 1-3 designers. This could include specialized technical training, personal coaching, etc. Principal product designers are typically very active within the design community and have a well-established reputation. Principal designers possess the ability to conceive of, socialize, research and execute on complex design projects that are critical to Zendesk. They require little formal direction and bring with them a broad history of best practices from their past roles. They are a recognized thought leader across design and product, both within their local These designers seek out ways of deepening the connection between product design and brand design These designers demonstrate a deep dedication to our customers by investing signifcant time observing them work, and validating ideas with them. These designers demonstrate a deep dedication to better using data to make decisions. They invest their resources in measuring their design work and the work of others, and using those learnings to improve our team as a whole. These designers are expected to provide structured mentorship for 1-3 designers. This could include specialized technical training, personal coaching, etc. Distinguished Product Designers are active conference speakers and writers/bloggers on topics of design. They raise awareness of the Zendesk design team by facilitating a dialog/ awareness between our org and the external design community. They generously share their personal brand to help elevate the brand of our design department. They are able to function as a spokesperson for the department at high profile industry events. These designers embody excellence in product design at all levels. Can represent the department at the highest levels within the company. These designers are expected to provide structured mentorship for 1-3 designers. This could include specialized technical training, personal coaching, etc. Manages and coaches other design managers globally. Avid writer/blogger and public speaker at design industry events. Sets vision and direction through resource allocation decisions for a significant organization or business unit. Extensive and detailed hands-on financial responsibility for the team budget Heavy responsibilty for recruiting top talent and managing the community facing brand of the design organization Works closely with Brand Team leadership to align the groups and find opportunities for partnership Develops and implements strategic plans and objectives for the organization in alignment with corporate strategy; oversees the direction and approves tactical administrative or operational policies and resource allocation decisions to ensure achievement of objectives. Job Complexity Executes on a variety of tasks of minimal scope and complexity. Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors. Exercises judgment within defined procedures and practices to determine appropriate action. Builds productive internal/external working relationships. Works on problems of diverse scope where analysis of data requires an evaluation of identifiable factors. Demonstrates good judgment in selecting methods and techniques for obtaining solutions. Networks with senior internal and external personnel in own area of expertise. Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results. Networks with key contacts outside own area of expertise. Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups. Works on issues that impact design/selling success or address future concepts, products or technologies. Creates formal networks with key decision makers and senior leadership team. May serve as a company representative. Works on issues that impact design/ selling success or address future concepts, products or technologies. Creates formal networks with key decision makers and serves as an external spokesperson for the organization. Develops strategic plans to ensure successful implementation of action plans and objectives where analysis of situations or data requires an in-depth knowledge of the company, competitive environment, technology and economic or social implications of organization activities. Participates in the development of corporate methods, techniques and evaluation criteria for projects, programs, and people. Approves budgets and schedules to meet corporate requirements. Problem Solving/ Discretion Relies heavily on their manager to solve problems. Solves problems in straightforward situations; analyzes possible solutions using technical experience and judgment and precedents. Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information. Leads others to solve complex problems; uses sophisticated analytical thought to exercise judgment and identify solutions. Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop innovative solutions. Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop highly innovative and ingenious solutions. Proactively identifies and solves the most complex problems; uses ground-breaking methods to think beyond existing solutions. Extends knowledge in a given field by developing novel concepts, theories, and products. Erroneous decisions will have a serious impact on the overall success of long-term company operations. Impact Has limited impact on own work. Contributes towards the completion of routine technical/ functional tasks. Works within standard procedures and practices. Impacts quality of own work and the work of others on the team. Works within guidelines and policies. Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies. Impacts the achievement of customer, operational, project or service objectives; work is guided by functional policies. Impacts the direction and resource allocation for program, project or services; works within general functional policies and industry guidelines. Impacts business direction through the development of innovative services or products. Impacts business direction through the development of innovative services or products. Objectives directly tied to the overall performance of the company. Makes final decisions, guided by only the broadest policies and strategies. Normally receives detailed instructions on all work. Normally receives general instructions on routine work, Normally receives little instruction on day-to-day work, general instructions Determines methods and procedures on new assignments and may coordinate activities of Acts independently to determine methods and procedures on new or special assignments. Exercises wide latitude in determining objectives and approaches to critical Exercises wide latitude in determining objectives and approaches to critical Regularly interacts with executives and/or major customers. Interactions frequently involve highly Zendesk Product Design Career Paths (Individual Contributor) Design executive responsible for multiple functions, departments and/or geographic studios. Acts as a key delegate between Product Design and the rest of the business. Regularly interfaces with the CEO and members of C-Staff.
  14. @tinkadoic Designing designers’ time WAQ19 Title Product Design Assistant Associate

    Product Designer Product Designer Product Design Manager Senior Product Design Manager Director, Product Design Senior Director, Product Design VP, Product Design Functional Knowledge / Scope Helping others to execute and assisting with whatever is needed for the team to thrive. They demonstrate an excellent capacity to learn quickly and model after the best people and practices around them. Learns to use good judgement in visual hierarchy, layout and information architecture to inform their work. They are learning to use Zendesk’ s design system and previous product design work to build on Zendesk products. They are familiar with sketching, flow diagrams, interface design tools and prototyping tools and use these regularly in their work. They work very closely with their manager to solve problems. Shows an understanding of visual hierarchy, layout and information architecture. They are comfortable using Zendesk’ s design system and previous product design work to build on Zendesk products. They consider the holistic user experience in their work and have a strong understanding of the vision and key objectives for their product area, taking cues from their manager as well as their product and engineering leads. Some working knowledge of user reserch process and methodoligies. Manages a single geographic team or product area. Works in a close partnership with prodcut and engineering leaders for their given product areas and delegates the resourcess of their team Works closely with other Design Managers around the company to align on consistency of ux patterns and design process Responsible for their own local recruiting Hosts and organizes design-centric events with the local design community in order to raise awareness of the Zendesk design team brand Demonstrates an ambition to learn and improve constantly as a people manager. Proactively seeks out training and mentorship from more experienced managers and other training resources. At this level the role should remain >50% hands-on design/creative. May manage multiple geographies and/or multiple product areas Owns and facilitates key processes and communication that supports the sharing of work and better communication practices across the entire department. Involved in developing, modifying and immediate operations and may also have as well as for other roles throughout the department Displays an expert level grasp of management practices and tools. Recognized as a mentor by not only their direct reports, but by designers outside of their immeidate management as well. At this level the role should remain >15% hands-on design/creative or less May manage multiple geographic teams and/ or product areas Budgetary control over areas of the department Manages and coaches other design managers Consistenly demonstrates their deep commitment to adherence and investment in the Design System (Garden) and other nascent areas of Design Ops Maintains a growing reputation within the design community by way of blogging, public speaking, etc. Organizes training and events for the entire department. Regularly owns critical, all-department communication These designers demonstrate a deep dedication to our customers by investing signifcant time observing them work, and validating ideas with them. These designers demonstrate a deep dedication to better using data to make decisions. They invest their resources in measuring their design work and the work of others, and using those learnings to improve our team as a whole. Proven track record of excellent communication and presentation skills and demonstrated ability to show leadership levels of change in terms of how design functions with its peers in product and engineering. Posseses a visionary capacity and is able to motivate teams both inside and out the department to follow and invest in their ideas. These designers embody excellence in product design at all levels. Can represent the department at the highest levels within the company. Consistenly demonstrates their deep commitment to adherence and investment in the Design System (Garden) and other nascent areas of Design Ops These designers demonstrate a deep dedication to our customers by investing signifcant time observing them work, and validating ideas with them. These designers demonstrate a deep dedication to better using data to make decisions. They invest their resources in measuring their design work and the work of others, and using those learnings to improve our team as a whole. Recognized as an influential leader both within and outside of the Creative department. Design executive responsible for multiple functions, departments, and/or geographic design studios. Acts as key delegate between the Design and the rest of the business. Regularly intefaces Manages and coaches other design managers globally. Avid writer/blogger and public speaker at design industry events. Sets vision and direction through resource allocation decisions for a significant organization or business unit. Extensive and detailed hands-on financial responsibility for the team budget Heavy responsibilty for recruiting top talent and managing the community facing brand of the design organization Works closely with Brand Team leadership to align the groups and find opportunities for partnership Develops and implements strategic plans and objectives for the organization in alignment with corporate strategy; oversees the direction and approves tactical administrative or operational policies and resource allocation decisions to ensure achievement of objectives. Job Complexity Executes on a variety of tasks of minimal scope and complexity. Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors. Exercises judgment within defined procedures and practices to determine appropriate action. Builds productive internal/external working relationships. Works on problems of diverse scope where analysis of data requires an evaluation of identifiable factors. Demonstrates good judgment in selecting methods and techniques for obtaining solutions. Networks with senior internal and external personnel in own area of expertise. Works on issues of diverse scope where analysis of situation or data requires an evaluation of a variety of factors, including an understanding of current business trends. Follows processes and operational policies in selecting methods and techniques for obtaining solutions. Acts as advisor to subordinate(s) to meet schedules and/ or resolve technical problems. Develops and administers schedules, performance requirements; may have budget responsibilities. Works on issues where analysis of situations or data requires an in-depth knowledge of organizational objectives. Implements strategic policies when selecting methods, techniques, and evaluation criteria for obtaining results. Establishes and assures adherence to budgets, schedules, work plans, and performance requirements. Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company. Participates in corporate development of methods, techniques and evaluation criteria for projects, programs, and people. Ensures budgets and schedules meet corporate requirements. Consistently works with abstract ideas or situations across functional areas of the business. Through assessment of intangible variables, identifies and evaluates fundamental issues, providing strategy and direction for major functional areas. Requires in-depth knowledge of the functional area, business strategies, and the company’ s goals. Develops strategic plans to ensure successful implementation of action plans and objectives where analysis of situations or data requires an in-depth knowledge of the company, competitive environment, technology and economic or social implications of organization activities. Participates in the development of corporate methods, techniques and evaluation criteria for projects, programs, and people. Approves budgets and schedules to meet corporate requirements. Problem Solving/ Discretion Relies heavily on their manager to solve problems. Solves problems in straightforward situations; analyzes possible solutions using technical experience and judgment and precedents. Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information. Assignments are defined in terms of activities and objectives. Work is reviewed upon completion for adequacy in meeting objectives. Assignments are objective oriented. Work is reviewed in terms of meeting the organization’ s objectives and timelines. Broad function-wide objectives are established under the general direction of senior management and guided by approved operating plans. Objectives largely tied to company- wide performance and guided by broad company policies and strategic plans. Erroneous decisions will have a serious impact on the overall success of long-term company operations. Impact Has limited impact on own work. Contributes towards the completion of routine technical/ functional tasks. Works within standard procedures and practices. Impacts quality of own work and the work of others on the team. Works within guidelines and policies. Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies. Decisions have an impact on work processes and outcomes. Erroneous decisions or failure to achieve results will add to costs, result in serious delays, and may impact the short-term goals of the organization. Decisions have an extended impact on work processes and outcomes. Erroneous decisions will result in critical delay(s) in schedules and/or unit operations and considerable expenditure of additional time, human resources, and funds. Decisions and recommendations will have a serious impact on the overall success of functional, division, or company operations. Erroneous decisions or recommendations may cause critical delays or modifications to company projects or operations causing substantial increases in costs. Decisions will have major and measurable long-term impact on the company’ s success, failure, profitability, and growth of the division/group and/or company. Objectives directly tied to the overall performance of the company. Makes final decisions, guided by only the broadest policies and strategies. Supervision Normally receives detailed instructions on all work. Normally receives general instructions on routine work, detailed instructions on new projects or assignments. Normally receives little instruction on day-to-day work, general instructions on new assignments. Frequently interacts with subordinate supervisors, customers, and/or functional peer group managers, normally involving matters between functional areas, other Regularly interacts with senior management or executive levels on matters concerning several functional areas, divisions, and/or customers. Requires the ability to change Regularly interacts with executives and/ or major customers. Interactions frequently involve special skills, such as negotiating with customers or management or Interacts internally and externally with executive level management, requiring negotiation of extremely critical matters. Influences policymaking. Regularly interacts with executives and/or major customers. Interactions frequently involve highly visible activities such as speaking to or negotiating with customers, influencing other executives and/ Zendesk Product Design Career Paths (Management)
  15. Core Abilities @tinkadoic Designing designers’ time WAQ19 1. Navigate Ambiguity

    2. Learn from Others (People and Contexts) 3. Synthesize Information 4. Rapidly Experiment 5. Move Between Concrete and Abstract 6. Build and Crai Intentionally 7. Communicate Deliberately 8. Design your Design Work h<ps://medium.com/stanford-d-school/lets-stop-talking-about-the-design-process-7446e52c13e8
  16. @tinkadoic Designing designers’ time WAQ19 Systems Thinker Visual skills Product

    Sense Clear communication Prototyping Shipping Strives for Quality Facilitation Research Business Sense Storytelling Future thinking
  17. @tinkadoic Designing designers’ time WAQ19 Systems Thinker Visual skills Product

    Sense Shipping Facilitation Clear communication Strives for Quality Prototyping Storytelling Business Sense Baseline Supplementary Research Future thinking
  18. @tinkadoic Designing designers’ time WAQ19 Systems Thinker Visual skills Product

    Sense Shipping Facilitation Clear communication Strives for Quality Prototyping Storytelling Business Sense Baseline Supplementary Research Future thinking
  19. 7 stages of the design craft – Mastering the tools

    – Learning the good practices – Forming a point of view – Forming a point of view – Collaborating at multiple levels – Building personal connections – Growing the business @tinkadoic Designing designers’ time WAQ19 " h<ps://uxdesign.cc/the-7-stages-of-the-design-crai-and-how-to-get-to-the-next-one-904007e16d65
  20. Willem Van Lancker @tinkadoic Designing designers’ time WAQ19 Big Companies

    - Snapshot Google, Microsoft, Facebook, Netflix, Microsoft, Amazon, Uber, Airbnb, Twitter, Spotify. Public companies or 10B+ valuation; private companies likely to go public. 2000+ employees and often 100s or 1000s of designers. Large product portfolio and several product teams operating somewhat independently within a larger organizational hierarchy. In order to court the best talent and operate in a wide range of markets, these companies tend to have many offices distributed h<ps://medium.com/bridge-collection/h<ps-medium-com-vanlancker-a-designers-guide-to-working-in-tech-2153oe46e81
  21. Ten skills to thrive in 2020: – Complex problem solving.

    – Critical thinking. – Creativity. – People management. – Coordinating with others. @tinkadoic Designing designers’ time WAQ19 – Emotional intelligence. – Judgement and decision making. – Service orientation. – Negotiation. – Cognitive dexibility. h<ps://www.forbes.com/sites/ellevate/2018/08/06/the-skills-you-need-to-succeed-in-2020/#713ddcd7288a
  22. @tinkadoic Designing designers’ time WAQ19 If this skill brings me

    closer to where I
 want to be, I’ll learn it.
  23. summary @tinkadoic Designing designers’ time WAQ19 Start next week 01

    Audit frameworks 02 03 Identify skills 04 Self-tech yourself 05 Create one that fits Find mentors 06