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How to go from a Design Sprint to a 82% increase in revenue

Tin Kadoic
April 05, 2017

How to go from a Design Sprint to a 82% increase in revenue

Tin Kadoic

April 05, 2017
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  1. How to go From a
    Design Sprint to
    an 82% increase
    in revenue.
    @tinkadoic #smashingconf
    82%

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  2. Michael

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  3. View Slide

  4. Design

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  5. Design
    Design CX Design
    UX Design
    UI Design

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  6. Andrew Allen @asallen
    Design Management Business
    Computer
    Science
    Statistics

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  7. The
    project.

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  8. Rosetta Stone

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  9. мост
    Bridge

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  10. Timeline
    2015
    2016
    2018
    2017
    Oct
    July
    March
    Kick-off
    1st release
    2nd release

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  11. Design
    Sprints Idea
    Build
    Learn
    Launch
    2
    3
    1
    4

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  12. View Slide

  13. 1. Improve registration
    conversions
    2. Improve purchase
    conversions
    3. Introduce, maintain, and
    learn from a data informed
    environment
    Success
    metrics

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  14. “Design is the scientific method
    of businesses, if done right.”
    Daniel Burka @dburka

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  15. Diverge Converge

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  16. View Slide

  17. Prototype
    Build any prototype that can
    be tested either with existing
    or potential customers.

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  18. Free plan
    1 hour
    1 lesson
    Ready to dive in?
    Both plans will get you speaking
    immediately with our immersive method.
    (¢80 / hour)
    250 hours
    20 units
    9 units each
    Buy now $199
    Full package
    LESSON 2
    Vocabulary
    Continue
    Level 1
    Unit 1
    We’re building a world in which
    everyone can speak, read
    Lesson 2 (Core)
    Offline
    14
    Completed 2
    Skipped
    Wrong
    5
    1
    7
    2
    3
    4
    6
    9
    8
    5
    Vocabulary
    Shopping Unit 1
    We’re building a world in which everyone
    can speak, read
    Offline
    Espanol
    LEVEL 1

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  19. Product
    testing

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  20. 1. What we heard from the
    users
    2. What we think is best, since
    we're the invited experts
    3. What is feasible given the
    budget and timeline
    restrictions
    Combine to
    proceed

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  21. Getting to the
    first release.

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  22. UX UI

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  23. Experience
    Design
    UI
    1. Research
    2. Information Architecture
    3. Journey design
    4. Wireframe design
    5. Interaction design
    6. Prototyping
    7
    . User testing

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  24. Visual
    Design
    UI
    1. Mood-boarding
    2. Creative direction
    3. Interface design
    4. Prototyping
    5. Localization and accessibility
    6. Specs and developer handoff

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  25. 20
    x 5
    x 40
    ~ 4,000
    x 24
    Course Player
    ~ 100,000

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  26. 1. Two hands vs one hand
    2. Swiping vs scrolling
    3. One input vs Longer forms
    4. Pull out menu vs Tab
    navigation
    Landscape
    only

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  27. Create an account
    E-mail Adress
    Password
    Repeat Password
    Choose Country
    Joh
    Last Name
    Privacy Policy and Terms and conditions
    I agree on
    E-mail Address
    First Name
    Last Name
    Choose Country
    Password
    Repeat Password
    NEXT
    Sign In
    Enter your email or username
    Inputs are case-sensitive Don’t have an account?

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  28. Language
    Basics
    UNIT 1
    26 of 38
    Greetings and
    Introductions
    UNIT 2
    16 of 33
    Work and
    School
    UNIT 3 UNIT 4
    Shopping
    Hallo, John German BUY ALL LESSONS
    Hola, John
    BUY LANGUAGE
    Language
    Basics
    UNIT 1
    28 of 38
    Greetings and
    Introductions
    UNIT 2
    16 of 33 START
    Work and
    School
    UNIT 3
    START
    UNIT 4
    Shopping
    MENU

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  29. Parallel
    development
    Buon giorno.
    Buon giorno.

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  30. Aguacate.
    › Un aguacate maduro.

    Un aguacate y tostadas de queso Feta.
    Un aguacate y tostadas
    de queso Feta.

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  31. Spanish - Latin America NEXT
    Hola!
    Tap on the appropriate image

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  32. View Slide

  33. View Slide

  34. View Slide

  35. Getting to the
    second release.

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  36. View Slide

  37. 0-3 10-19 30-50
    Users
    Conversions
    Number of
    sessions in the
    first week of
    usage. 20+

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  38. ‹ 3.0
    3.0
    3.6
    4.0
    Registration
    conversions +23%
    +36%
    +17% Prediction
    Baseline

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  39. What were
    the results?

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  40. “ Language apps for iOS: Rosetta
    Stone beats Duolingo and Babbel”
    – Macworld 2016 July

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  41. +49% Daily Active Users
    +73% Registration
    4.62 App Store Ranking

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  42. +49% Daily Active Users
    +73% Registration
    4.62 App Store Ranking

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  43. Increasing revenue by 82%!
    wow
    wow
    wow
    wow
    wow
    wow
    wow
    wow
    wow
    wow

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  44. John Maeda @johnmaeda
    “Designers that care about the
    business results, are the ones
    that will be most successful.”

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  45. http://bit.ly/voteforrosetta

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  46. Design
    Principles

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  47. 1. Bring in all of the stakeholders
    2. Know what success looks like
    3. Test products with people
    4. Honest and timely communication
    5. Care about what you're building
    CLIENT
    PROJECT
    USERS
    TEAM
    LIFE

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  48. bit.ly/tin-for-smashing
    apple.co/2os6RGH
    @tinkadoic #smashingconf

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