How to go from a Design Sprint to a 82% increase in revenue

Edec1d92a12c318ecfe087532c84be24?s=47 Tin Kadoic
April 05, 2017

How to go from a Design Sprint to a 82% increase in revenue

Edec1d92a12c318ecfe087532c84be24?s=128

Tin Kadoic

April 05, 2017
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  1. How to go From a Design Sprint to an 82%

    increase in revenue. @tinkadoic #smashingconf 82%
  2. Michael

  3. None
  4. Design

  5. Design Design CX Design UX Design UI Design

  6. Andrew Allen @asallen Design Management Business Computer Science Statistics

  7. The project.

  8. Rosetta Stone

  9. мост Bridge

  10. Timeline 2015 2016 2018 2017 Oct July March Kick-off 1st

    release 2nd release
  11. Design Sprints Idea Build Learn Launch 2 3 1 4

  12. None
  13. 1. Improve registration conversions 2. Improve purchase conversions 3. Introduce,

    maintain, and learn from a data informed environment Success metrics
  14. “Design is the scientific method of businesses, if done right.”

    Daniel Burka @dburka
  15. Diverge Converge

  16. None
  17. Prototype Build any prototype that can be tested either with

    existing or potential customers.
  18. Free plan 1 hour 1 lesson Ready to dive in?

    Both plans will get you speaking immediately with our immersive method. (¢80 / hour) 250 hours 20 units 9 units each Buy now $199 Full package LESSON 2 Vocabulary Continue Level 1 Unit 1 We’re building a world in which everyone can speak, read Lesson 2 (Core) Offline 14 Completed 2 Skipped Wrong 5 1 7 2 3 4 6 9 8 5 Vocabulary Shopping Unit 1 We’re building a world in which everyone can speak, read Offline Espanol LEVEL 1
  19. Product testing

  20. 1. What we heard from the users 2. What we

    think is best, since we're the invited experts 3. What is feasible given the budget and timeline restrictions Combine to proceed
  21. Getting to the first release.

  22. UX UI

  23. Experience Design UI 1. Research 2. Information Architecture 3. Journey

    design 4. Wireframe design 5. Interaction design 6. Prototyping 7 . User testing
  24. Visual Design UI 1. Mood-boarding 2. Creative direction 3. Interface

    design 4. Prototyping 5. Localization and accessibility 6. Specs and developer handoff
  25. 20 x 5 x 40 ~ 4,000 x 24 Course

    Player ~ 100,000
  26. 1. Two hands vs one hand 2. Swiping vs scrolling

    3. One input vs Longer forms 4. Pull out menu vs Tab navigation Landscape only
  27. Create an account E-mail Adress Password Repeat Password Choose Country

    Joh Last Name Privacy Policy and Terms and conditions I agree on E-mail Address First Name Last Name Choose Country Password Repeat Password NEXT Sign In Enter your email or username Inputs are case-sensitive Don’t have an account?
  28. Language Basics UNIT 1 26 of 38 Greetings and Introductions

    UNIT 2 16 of 33 Work and School UNIT 3 UNIT 4 Shopping Hallo, John German BUY ALL LESSONS Hola, John BUY LANGUAGE Language Basics UNIT 1 28 of 38 Greetings and Introductions UNIT 2 16 of 33 START Work and School UNIT 3 START UNIT 4 Shopping MENU
  29. Parallel development Buon giorno. Buon giorno.

  30. Aguacate. › Un aguacate maduro. › Un aguacate y tostadas

    de queso Feta. Un aguacate y tostadas de queso Feta. ›
  31. Spanish - Latin America NEXT Hola! Tap on the appropriate

    image
  32. None
  33. None
  34. None
  35. Getting to the second release.

  36. None
  37. 0-3 10-19 30-50 Users Conversions Number of sessions in the

    first week of usage. 20+
  38. ‹ 3.0 3.0 3.6 4.0 Registration conversions +23% +36% +17%

    Prediction Baseline
  39. What were the results?

  40. “ Language apps for iOS: Rosetta Stone beats Duolingo and

    Babbel” – Macworld 2016 July
  41. +49% Daily Active Users +73% Registration 4.62 App Store Ranking

  42. +49% Daily Active Users +73% Registration 4.62 App Store Ranking

  43. Increasing revenue by 82%! wow wow wow wow wow wow

    wow wow wow wow
  44. John Maeda @johnmaeda “Designers that care about the business results,

    are the ones that will be most successful.”
  45. http://bit.ly/voteforrosetta

  46. Design Principles

  47. 1. Bring in all of the stakeholders 2. Know what

    success looks like 3. Test products with people 4. Honest and timely communication 5. Care about what you're building CLIENT PROJECT USERS TEAM LIFE
  48. bit.ly/tin-for-smashing apple.co/2os6RGH @tinkadoic #smashingconf