CHANGE YOUR COMPANY. CHANGE YOUR CLIENT'S BUSINESS.

Are you fed up? Fed up of building great websites that fail to live up to their potential? Fed up of designing sites that take months to implement? Fed up of building sites that are left to fester and die?

Transcript

5. Ggggrrrrrraaaaaaaggggggggg!
6. We delivered design templates 6 months ago and they still haven’t been f*ck*ng implemented!
7. Well, I will have to take this site out my portfolio. Looks like shit now. Hasn’t been maintained :(
8. Why would somebody commission an expert review of their site and then ignore the advice?
9. Organisational structures don’t support the web
10. Slow, committee based decision making Departmental, waterfall mentality Internally facing Marketing teams stuck in the past Conflicts between IT and marketing Site seen as just a marketing tool Project focused OFFICIALLY SCREWED
11. The web exposes underlying issues in organisations
12. Warning: This organisation lacks focus !
13. Upgrade required This organisation has not been updated for sometime. Would you like to update now? Cancel Update
14. Hang on a minute, let’s just slow down a bit.
15. SMALL As web designers our vision is too
16. We need to see the bigger picture
17. Design and implementation
18. Iteration Implementation Governance Strategy
19. Iteration Implementation Governance Strategy We like to ‘dabble’
20. http://adaptivepath.com/ideas/the-anatomy-of-an-experience-map
21. Iteration Implementation Governance Strategy Do we follow through?
23. Iteration Implementation Governance Strategy What’s that?
24. Strategy Iteration and monitoring Governance NOT MY JOB!
25. But if not us, then who?
26. Senior managers? Business consultants? Marketeers?
27. But, I don’t know enough. But, I don’t have the authority.
28. We are the ones that see most websites are broken. We see the need. Only we can instigate the change.
29. Writers Marketeers IT specialists HR Senior Managers Customer service Advisors Product evangelists Finance
30. But, where do I start?
31. Talk about users needs Explain latest innovations Emphases coding efficiencies NO!
32. Let’s discuss our key performance indicators. I have carried out a SWOT analysis. Here are some cost savings we can make. I have been created a responsibility assignment matrix to discuss.
33. Sell to their pain Their targets Their remunerations Risks The competition
34. 2010 2011 2012 2013 Enquiries Cost per enquiry
36. It is often easier to ask for forgiveness than to ask for permission.
42. Why bother? Is it worth the effort?
43. Here’s the problem: organizations are the context for our work, and when it comes to the web, organizations are broken.
44. Today, the critical skills of a web professional aren’t technical. They’re skills like advocacy, facilitation, diplomacy, pragmatism, and patience. Technical skills still matter, but they don’t differentiate us in the market anymore.
45. It’s about pointing out risks, shining a light on organizational denial, overcoming resistance, and facilitating constructive discussions about change.
46. Paul Boag @boagworld boagworld.com/governance/ QUESTIONS?