Marketing Without Being A Douchebag Marketeer

How do you market your app, business or yourself without coming across like a douchebag? How do you make any impact at all with no budget and so many voices screaming for attention? In this talk Paul will share his secret sauce to successful online marketing - be a nice guy. Surely that will never work!

Transcript

1. MARKETING WITHOUT BECOMING A DOUCHBAG PAUL BOAG, HEADSCAPE @BOAGWORLD
2. MARKETEER
3. SOCIAL MEDIA GURU
4. this?
5. this?
6. WE ALL HAVE TO DO IT
8. VIRTUES SINS
9. THE SINS
10. SPAM
12. EVIL DEFAULTS
13. VIRAL FOR VIRAL SAKE
14. PESTERING
15. CRITICISM
16. CONTROVERSY
17. HIDING YOUR MOTIVATIONS
18. CALM DOWN PAUL
19. VIRTUES
20. PRODUCING CONTENT OF VALUE
21. SHOWING PASSION
22. SHOWING PERSONALITY
23. PERSISTENCE
24. PRESENTATION
25. BEING A PEACEMAKER
26. BUILDING REAL RELATIONSHIPS
28. SPAM Evil defaults Viral Pestering Criticism Controversy Hidden motivations
29. SPAM Evil defaults Viral Pestering Criticism Controversy Hidden motivations Content of value Passion Persistence Personality Presentation Being a peacemaker Relationships
30. don’t become this guy
31. thanks! PAUL BOAG, HEADSCAPE @BOAGWORLD