MaaS etc. UX MILK Fest 2019

2019年9月14日に開催したイベント「UX MILK Fest 2019」でのキーノート「MaaSにまつわるエトセトラ〜UXデザインの誤った通念」で使用したスライドです。

Transcript

1. MaaS etc
   ࡔຊو࢙
   UX MILK FEST 2019
   2019 / 9 / 14
   UXσβΠϯͷޡͬͨ௨೦
   

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2. 2011 2016
   2014
   IAγϯΩϯά IA/UXϓϥΫςΟε UX x Biz Book
   

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3. ࣄۀऀଆ
   डୗଆ
   DIGITAL
   MAKER
   

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4. By Facebook
   

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5. By Tesla
   

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6. Infotainment
   Cluster
   Mirror
   Ventilation
   Display Audio
   HVAC SW
   STRG SW
   Shift Lever
   By NISSAN
   

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7. By Janus Yuan
   

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8. By Janus Yuan
   

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9. ɹ·ΘΓͷࢹ఺͸͋͘·Ͱ΋ɺ૷০ɾ଄ܗͰ͔͠ͳ͍
   ɹแؚؔ܎͕ٯɺاըΛؚΉͷ͕UXσβΠϯͩ
   ɹٻΊΔ૊৫ʢ޻ఔʣʹΑΓɺ໾ׂ͸େ͖͘ҟͳΔ
   ɾUXσβΠϯͱ͸ɺ޿ٛͷσβΠϯΛࢦ͢
   ɾσβΠϯʢ૊৫΍޻ఔʣʹɺUXσβΠϯ͸ඞཁͩ
   ɾUXσβΠφʔ͸ɺ͋ΔҙຯεʔύʔϚϯͩ
   

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10. े෼ͳ৘ใ͕ἧͬͨޙʹΠϊϕʔςΟϒͳΞΠσΞΛ
    ࢥ͍෇͘߹ཧతͳཧ༝͸ͳ͍ɻ
    ͍·ͦ͜౴͑Λग़͢΂͖ͩͱ൑அͰ͖Δ৘ใྔ΍λΠ
    ϛϯάͷਖ਼͠͞Λূ໌͢Δ΋ͷ͸Կ΋ͳ͍ͷͩɻ
    #SHIFT #Πϊϕʔγϣϯͷ࡞๏
    

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11. σβΠϯ
    اը ࣮ݧ
    ։ൃ
    ͳͥͦͷσβΠϯʹ͢Δͷ͔
    By Brennan Boblett@Mapbox
    

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12. App
    HMI RVRH
    

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13. HMI
    By Tesla
    Human-Machine Interface
    

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14. By SBD
    

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15. By BYTON
    48 inch Screen
    Touch Display
    Control Panel
    

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16. App
    By Matthew Farmer
    Connected Car App
    

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17. Designing from the Car: Why Context Matter
    

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18. Taxi Bus & Taxi Train Scooter
    

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19. By Android Auto
    Android Auto
    

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20. By Polestar2
    Android Automotive
    

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21. RVRH
    Robo-Vehicle and Ride Hailing
    By EasyRide
    

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22. By Waymo
    DIsplay
    

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23. By Holoride
    VR Headset
    

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24. MaaS
    Mobility as a Service
    

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25. Mobility Service
    

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26. By Waymo
    Mobility
    Future of Mobility
    

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27. ৗ࣌઀ଓ
    ࣗಈӡస
    γΣΞɾαʔϏε
    ిಈԽ
    Connected
    Autonomous
    Shared & Services
    Electric
    CASE
    

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28. By Lime
    

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29. Service
    By BOSCH
    Platform and Ecosystem
    

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30. ੓ࡦͷ౷߹ʢ׭ຽ࿈ܞʣ
    αϒεΫɺ֤छαʔϏεͷ౷߹
    ݕࡧɾ༧໿ɾܾࡁͷ౷߹
    ܦ࿏ݕࡧɺӡ௞౳৘ใͷ౷߹
    ౷߹͍ͯ͠ͳ͍ɺݸผαʔϏεల։
    MaaS LV LV4
    LV3
    LV2
    LV1
    LV0
    

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31. By Google Maps
    

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32. Experience
    Reserve Payment
    ༧໿ ར༻ ܾࡁ
    Authentication
    ݸਓ
    Mobility
    Ҡಈ
    By Traffix
    

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33. HOTEL
    TRAIN
    CAR F
    

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34. HOTEL
    TRAIN
    CAR F
    Multimodal
    

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35. 19 Projects
    1. ਆಸ઒ݝ઒࡚ࢢɾശࠜொʮਆಸ઒ݝʹ͓͚Δ߫֎ɾ؍ޫҰମܕMaaS࣮ূ࣮ݧʯ
    2. ฌݿݝਆށࢢʮ·ͪͳ͔ࣗಈҠಈαʔϏεࣄۀ࣮ূ࣮ݧʯ
    3. Ἒ৓ݝ೔ཱࢢʮ೔ཱ஍ҬMaaS࣮ূ࣮ݧʯ
    4. Ἒ৓ݝͭ͘͹ࢢʮإೝূ΍ΞϓϦΛ׆༻͢ΔΩϟϯύεMaaSٴͼҩྍMaaS࣮ূ࣮ݧʯ
    5. ܈അݝલڮࢢʮࣾձ࣮૷ʹ޲͚ͨલڮ൛MaaSͷ࣮ূʯ
    6. ੩Ԭݝ੩Ԭࢢʮྩ࿨ݩ೥౓੩ԬܕMaaSجװࣄۀ࣮ݧʯ
    7. ࡾॏݝފ໺ொʮ͜΋ͷͷ͓Ͱ͔͚ΛMaaSͰศརʹ͢ΔϓϩδΣΫτʯ
    8. ژ౎෎ೆࢁ৓ଜʮ૬ָ౦෦஍Ҭެڞަ௨࠶ฤࣄۀʯ
    9. ژ౎୮ޙమಓԊઢ஍Ҭʮژ౎୮ޙమಓԊઢ஍ҬͰͷ஍ํ߫֎ܕWILLERS MaaSࣄۀʹ͓͚ΔQRγες
    10.ౡࠜݝେాࢢʮఆֹλΫγʔΛத৺ͱͨ͠աૄ஍ܕRural MaaS࣮ূ࣮ݧʯ
    11. ޿ౡݝঙݪࢢʮঙݪ஍۠ઌਐաૄ஍ରԠܕMaaSݕ౼ɾ࣮ূϓϩδΣΫτʯ
    12. ๺ւಓ۴࿏ɾΦϗʔπΫ஍Ҭ࣏ࣗମͳͲʹΑΔʮͻ͕͠๺ւಓ؍ޫܕMaaSʹ͓͚ΔҠಈٴͼं྆σʔ
    13.෱ౡݝձ௡एদࢢͳͲͷʮձ௡ Samurai MaaS ϓϩδΣΫτʯ
    14.੩Ԭݝҏ౾஍Ҭ࣏ࣗମͷʮҏ౾ʹ͓͚Δ؍ޫܕMaaS࣮ূ࣮ݧʯ
    15.ࡾॏݝࢤຎࢢͳͲͷʮࢤຎ஍Ҭ؍ޫܕMaaS࣮ূ࣮ݧʯ
    16.࣎լݝେ௡ࢢͳͲͷʮେ௡ࢢத৺ࢢ֗஍ٴͼൺӥࢁप༡ͷ׆ੑԽΛ໨ࢦͨ͠େ௡ࢢ൛MaaS࣮ূ࣮ݧʯ
    17. ࢁӄ஍Ҭ࣏ࣗମͳͲͷʮࢁӄΤϦΞʢௗऔݝɾౡࠜݝʣʹ͓͚Δ؍ޫܕMaaS࣮ূࣄۀʯ
    18.߳઒ݝߴদࢢͳͲͷʮ੉ށ಺ͷ෮ݖ΁ɿւɾ཮ɾۭͷࣗ༝ͳҠಈ໢ʹΑΔࠃࡍ؍ޫઌਐ౎ࢢͷ૑଄ʯ
    19.ԭೄݝੴ֞ࢢɾ஛෋ொͳͲͷʮീॏࢁMaaSԽࣄۀʲPhase1ɿ؍ޫܕMaaSߏஙʹ޲͚࣮ͨূ࣮ݧʳʯ
    Smart Mobility Challange
    

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36. By Sidewalk
    

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37. Carrozzeria
    ©FACEBOOK
    Facebook Page / Group
    #Mobility #MaaS
    

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38. MaaS
    Crowdfunding: Coming Soon
    Card
    

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39. ࡔຊو࢙
    GM of Smart Mobility Promotion Div at dots inc
    @bookslope
    

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