Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Mobile is so 2011. Make all your campus sites ...
Search
Sponsored
·
Ship Features Fearlessly
Turn features on and off without deploys. Used by thousands of Ruby developers.
→
bpollak
October 08, 2012
Technology
550
1
Share
Mobile is so 2011. Make all your campus sites & apps look great on any device.
Presentation performed at High Ed Web, 2012
bpollak
October 08, 2012
More Decks by bpollak
See All by bpollak
Guidelines for a Campus Website Refresh
bpollak
0
83
UC San Diego Lync and OneDrive for Business Rollout
bpollak
0
140
Take Your CMS to the Cloud to Lighten the Load
bpollak
0
120
Web Accessibility at UC San Diego
bpollak
0
88
Campus Web Steering Committee (November meeting)
bpollak
0
130
Mobile optimizing your legacy applications
bpollak
0
74
Website Refresh Tips & Strategies
bpollak
0
610
This mobile thing will never catch on
bpollak
0
86
Responsive Design UCSD System Administrator Meeting
bpollak
2
150
Other Decks in Technology
See All in Technology
Databricks 月刊サービスアップデートまとめ 2026年04月号
tyosi1212
0
130
既存プロダクトQAから新規プロダクトQAへ
ryotakahashi
0
140
AI-Assisted Contributions and Maintainer Load - PyCon US 2026
pauloxnet
1
160
「背中を見て育て」からの卒業 〜専門技術としてのテスト設計を軸に、品質保証のバトンを繋ぐ〜 #genda_tech_talk
nihonbuson
PRO
3
1.4k
なぜ、私がCommunity Builderに?〜活動期間1か月半でも選出されたワケ〜
yama3133
0
140
"スキルファースト"で作る、AIの自走環境
subroh0508
0
540
2026-05-14 要件定義からソース管理まで!IBM Bob基礎ハンズオン
yutanonaka
0
160
freeeで運用しているAIQAについて
qatonchan
1
630
【関西製造業祭り2026春】現場を変える技術はここまで来た〜世界最大の製造業見本市から持って帰ってきたもの〜
tanakaseiya
0
170
20260516_SecJAWS_Days
takuyay0ne
2
430
クラウドからエッジまで ~ 1,700台を支える監視設計~
optfit
0
110
Terragrunt x Snowflake + dbt で作るマルチテナントなデータ基盤構築プラットフォーム
gak_t12
0
230
Featured
See All Featured
Information Architects: The Missing Link in Design Systems
soysaucechin
0
920
The Curse of the Amulet
leimatthew05
1
12k
Navigating Algorithm Shifts & AI Overviews - #SMXNext
aleyda
1
1.2k
Prompt Engineering for Job Search
mfonobong
0
300
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
mongodb
49
9.9k
Leadership Guide Workshop - DevTernity 2021
reverentgeek
1
280
Art, The Web, and Tiny UX
lynnandtonic
304
21k
Crafting Experiences
bethany
1
140
A Guide to Academic Writing Using Generative AI - A Workshop
ks91
PRO
1
300
How to Think Like a Performance Engineer
csswizardry
28
2.6k
Sam Torres - BigQuery for SEOs
techseoconnect
PRO
0
260
Collaborative Software Design: How to facilitate domain modelling decisions
baasie
1
210
Transcript
Using Responsive Web Design to future proof your Websites &
Apps
Brett Pollak @brettcpollak #heweb12 #AIM1
The CWO
I work at UC San Diego right about here…
Established in 1960 Main Campus Medical Center Scripps Institute
29,000 TRITONS 23,000 Undergrad 4,500 Graduate 1,500 Medical
FIELDS OF STUDY Social Sciences (38.1%) Engineering (20.3%) Biology (18.7%)
Science/Math (10.3%) Special/Undeclared (6.3%) Humanities (3.3%) Arts (3.0%)
UNDERGRADUATE COLLEGES Marshall Muir Revelle Roosevelt Sixth Warren
more slices = more distributed IT
Table-based layouts were awesome! ucsd.edu 1995-2006
Oooh…CSS & JavaScript ucsd.edu 2006 - 2012
This was a game changer
People love these things
In about 2 months… …there will be more connected phones
than people in the world
5 years ago, the iPhone didn’t exist… …now it generates
$100 Billion per year
The iPhone is bigger than
more tablets will be sold than PC’s
How did we respond in higher ed?
This is so 2009
This is so 2009
None
None
None
None
m.ucsd.edu iPhone App Android App One App to rule them
all
iPad App
Student Affairs IT Academic Affairs IT Housing & Dining IT
Libraries IT Admin Computing Academic Computing Colleges IT
None
What about all the CMS content?
Piloted with the Libraries
Courtesy: Brad Frost
2009 22 Screen Resolutions Visits to campus home page 2012
523 Screen Resolutions
Device Fragmentation 3,997 different Android Devices
Device Fragmentation 3,997 different Android Devices
One of them wrote and article that started a buzz…
The dude even wrote a book about it!
.HTML (structure) .CSS (layout) The solution is based off existing
web technologies
CSS3 @media + Fluid Layouts Media Queries
Fluid images & media
One website that works on all devices
One website that works on all devices
None
None
None
What about the Mobile Web Framework?
You want me to make THIS responsive??
None
Responsive design for Websites & Apps Mobile Framework when RWD
won’t work
None
None
Retrofit existing design? Going Responsive, what are your options? Create
new designs?
Pros…. Reduces approval workflow Little or no change for desktop
users Already familiar with the code Retrofit existing site…
Cons…. No “mobile first” design Elements designed without scaling in
mind Unable to leverage frameworks Retrofit existing site…
Pros…. Can leverage a framework Plan for how elements work
at different breakpoints Likely a faster user experience Create new designs…
Cons…. Changing design many need more approvals Need to learn
something new Create new designs…
Make sure your design looks good in all resolutions Add
breakpoints when the design starts to break down
fluid layouts using percentages Responsive Design fixed width layouts targeted
for specific devices Adaptive Design
None
What if all my content isn’t responsive? Is that OK?
Sure Tackle the biggest bang or low hanging fruit first
Be ready to iterate Adjust development cycles to be agile
Does it take more time? Yes. It will increase the
length of a project by 32.6345%
There is no more “fold” Work with content owners to
pair down content
Will another technique replace RWD? At some point, probably.
Downsides
Tables some solutions available but no magic bullets
Images Devices with smaller resolutions still need to download the
full image
RESS Responsive Design + Server Side Components Offload some of
the work to the server…
The Idea is to: Deliver certain components based on the
device, rather than loading all at once for every device. RWD .js .jpg .php
None
None
1.‐ Use a Responsive Web Design framework as the primary
way to deliver websites & web apps 2.‐ Use a Mobile Framework to augment when responsive design won’t work 3.‐Deliver the frameworks through a central host and allow other IT units to leverage the capabilities 4.‐ Finally…
None
Resources RESPONSIVE WEB DESIGN By Ethan Marcotte alistapart.com mediaqueri.es FRAMEWORKS
Foundation3 Twitter Bootstrap HTML5 Boilerplate
Brett Pollak @brettcpollak #heweb12 Thank You!