metarobots tag accordingly <meta name=“robots” content=“index”> <meta name=“robots” content=“noindex”> • add the code to the <head> section of the page • check your site’s indexing status regularly through Google Search Console
<loc>: Specifies the URL of the page. <lastmod>: Indicates when the page was last modified. • NOT NECESSARY: <changefreq>: Provides a general idea of how frequently the content at the URL changes. <priority>: Indicates the priority of this URL relative to other URLs on your site.
• must contain URLs of pages that you want to rank ◦ must contain CANONICAL URLs only • submit to Google in Google Search Console • break up your sitemap if you exceed 50,000 URLs • update your sitemap when: ◦ new pages are added ◦ old pages are removed ◦ pages are redirected
on a page's <head> section to tell search engines that a specific URL is the “master copy” of a page <link rel="canonical" href="https://site.com/seo-audit-services" /> • a strong hint, not a directive
shows the page you want to rank in search results and not its “knock-off” version • prevents duplicate content issues: duplicate, near-duplicate and similar pages • conserves the SEO value or authority of the “master copy” page
implement canonical tags on pages you want to rank • check that the page you’re placing a canonical tag has the same or nearly similar content to the canonical page • the “master copy” page should have a self-referential canonical place the line of code on the page’s header • make sure the XML sitemap contains ONLY the canonical URLs • make sure all your internal links are pointing to the canonical URL
URL https://www.site.com/ → https://site.com/ • a digital "change of address" notice telling web browsers and search engines that a webpage has permanently moved from one URL address to a different one • an HTTP response status code
to replace an “old” page (outdated content) with another page (updated or better content) but would like to keep the old page’s traffic and ranking • when you want to resolve keyword cannibalization and other duplicate content issues
with their content targeting the same, exact-match keywords with the same user intent https://site.com/seo-audit-services vs https://site.com/seo-services Target keyword phrase: “seo services” User intent: to check available SEO services and pricing
destination URL of the 301-redirect is the page that you want to appear on search results • take note of the www or non-www version that you want to adopt for your destination URL • use WordPress plugins: Yoast, Redirection, Simple 301 Redirects • Never edit .htaccess directly from the Yoast plugin options unless you have FTP access to the site and has made a backup copy.
and labelling information about a page, and classifying the page content; for example, on a car model page, what is the year model, brand, color, price, seating capacity, and so on • the native language of the search engines • Google’s recommended format: JSON-LD
the context of your content, so that it can accurately match it to search queries • leads to more accurate and relevant search results for users “best” + “malaysian coffee” + “under $10” + [brand]
website to make them more search engine-friendly by ensuring images load quickly, have descriptive file names and alt text, and are relevant to the surrounding content
with your brand logo • use the correct format (png, jpeg, webp) • use descriptive filenames • use keyword-rich alt text • use structured data for images • place images near or within relevant texts • create an image sitemap
the fold is the first thing that both search engines and users see. • encourages users to engage with the page, reducing bounce rates and increasing the likelihood of them taking desired actions
a descriptive h1 title with clear user value • start with a captivating introduction of no more than 100 words • add a stunning image below the introductory paragraph and using image metadata • add a clear CTA
engines understand the structure and depth of the content (*can positively influence rankings) • allows easy access to desired content for users • can potentially increase on-page time (*positively influences historical data for better rankings)
the table of contents just before the main content • use a logical hierarchy of <h> tags (heading titles) • set jumplinks to the respective sections of the content
showing search engines the depth and breadth of content on related topics (*enhances topical authority) • spreads authority among important pages for better ranking • helps users navigate the website (*improves historical data for better rankings)
sure you are interlinking pages with similar topics and context • use keyword-rich anchor texts • fix broken links • fix redirect chains • find any orphan pages • add a Related Links section on the page
understanding of a website's structure, helping them determine the site's relevance to search queries • provide users with a clear way to backtrack or navigate to higher-level pages • when recognized by search engines, breadcrumbs can appear in search results
hierarchical structure of topics Home | Main Topic | Subtopic Home | All Products | Product Category | Specific Product • place breadcrumbs at the top of the page (below the navigation bar but above the main content) • use consistent separators: ">", "→", and "|" • use BreadcrumbList structured data to help search engines understand and potentially display your breadcrumbs in search results
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