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Chris Ridley - brightonSEO - My Stress-Free Guide To PPC Site Migrations

Chris Ridley - brightonSEO - My Stress-Free Guide To PPC Site Migrations

Link to the Google Slide version (complete with GIFs) - https://tinyurl.com/stress-free-ppc-site-migration

Link to the Google Sheet template - https://tinyurl.com/ppc-site-migration-free-tool

Chris Ridley

September 14, 2023
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Transcript

  1. Brought to you by Chris Ridley @C_J_Ridley
    A Guide To PPC Site Migrations
    Chris Ridley
    Evoluted
    speakerdeck.com/c_j_ridley
    @C_J_Ridley

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  2. Brought to you by Chris Ridley @C_J_Ridley
    My secret to a
    stress-free PPC
    site migration

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  3. Brought to you by Chris Ridley @C_J_Ridley
    It’s 2019

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  4. Brought to you by Chris Ridley @C_J_Ridley

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  5. Brought to you by Chris Ridley @C_J_Ridley

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  6. Brought to you by Chris Ridley @C_J_Ridley
    November 2020
    Brought to you by Chris Ridley

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  7. Brought to you by Chris Ridley @C_J_Ridley
    6 migrations
    in 4 weeks

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  8. Brought to you by Chris Ridley @C_J_Ridley
    No experience
    No processes
    No resources

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  9. Brought to you by Chris Ridley @C_J_Ridley
    I feared long nights and
    weekends of work

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  10. Brought to you by Chris Ridley @C_J_Ridley
    Nervous wreck

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  11. Brought to you by Chris Ridley @C_J_Ridley

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  12. Brought to you by Chris Ridley @C_J_Ridley
    BUT…

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  13. Brought to you by Chris Ridley @C_J_Ridley
    An amazing
    SEO partner

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  14. Brought to you by Chris Ridley @C_J_Ridley
    And together we
    formulated a plan…

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  15. Brought to you by Chris Ridley @C_J_Ridley
    BUT FIRST…

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  16. Brought to you by Chris Ridley @C_J_Ridley
    Intro to PPC
    site migrations

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  17. Brought to you by Chris Ridley @C_J_Ridley
    Large-scale simultaneous
    changes to Final URLs

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  18. Brought to you by Chris Ridley @C_J_Ridley
    1. CMS Migration
    2. URL slug restructure
    3. Domain change

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  19. Brought to you by Chris Ridley @C_J_Ridley
    It could take days to
    remap Final URLs

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  20. Brought to you by Chris Ridley @C_J_Ridley
    Now it’s possible
    in just 2 hours

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  21. Brought to you by Chris Ridley @C_J_Ridley
    The backstory

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  22. Brought to you by Chris Ridley @C_J_Ridley
    SEO and
    PPC sharing
    knowledge

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  23. Brought to you by Chris Ridley @C_J_Ridley
    Introduced me to the
    SEO URL Redirect doc

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  24. Brought to you by Chris Ridley @C_J_Ridley

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  25. Brought to you by Chris Ridley @C_J_Ridley

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  26. Brought to you by Chris Ridley @C_J_Ridley
    Ad account data
    SEO URL remap
    Automation via formulas

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  27. Brought to you by Chris Ridley @C_J_Ridley

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  28. Brought to you by Chris Ridley @C_J_Ridley
    How does
    it work?

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  29. Brought to you by Chris Ridley @C_J_Ridley
    X
    Google
    Sheets
    Ads
    Editor

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  30. Brought to you by Chris Ridley @C_J_Ridley
    An offline editing tool

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  31. Brought to you by Chris Ridley @C_J_Ridley
    Changes that don’t
    impact your live ads

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  32. Brought to you by Chris Ridley @C_J_Ridley

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  33. Brought to you by Chris Ridley @C_J_Ridley
    The 5-Step
    Process

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  34. Brought to you by Chris Ridley @C_J_Ridley
    Copy all items
    with Final URLs
    S T E P O N E

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  35. Brought to you by Chris Ridley @C_J_Ridley
    All Ad Types
    Keywords
    Asset Extensions
    Asset Groups

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  36. Brought to you by Chris Ridley @C_J_Ridley
    S T E P T W O
    Format the
    imported data

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  37. Brought to you by Chris Ridley @C_J_Ridley

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  38. Brought to you by Chris Ridley @C_J_Ridley
    S T E P T H R E E
    Add your SEO
    URL remap list

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  39. Brought to you by Chris Ridley @C_J_Ridley

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  40. Brought to you by Chris Ridley @C_J_Ridley
    S T E P F O U R
    Automate

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  41. Brought to you by Chris Ridley @C_J_Ridley
    =VLOOKUP([Current URL cell],'PPC Redirects'!$A:$B,2,false)

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  42. Brought to you by Chris Ridley @C_J_Ridley

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  43. Brought to you by Chris Ridley @C_J_Ridley
    S T E P F I V E
    Upload to editor

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  44. Brought to you by Chris Ridley @C_J_Ridley

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  45. Brought to you by Chris Ridley @C_J_Ridley
    Troubleshooting

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  46. Brought to you by Chris Ridley @C_J_Ridley
    #N/A = Unmatched URLs

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  47. Brought to you by Chris Ridley @C_J_Ridley
    Standardise your URLs

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  48. Brought to you by Chris Ridley @C_J_Ridley
    https://www.domain.com
    http://domain.com
    domain.com
    Scheme prefixes

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  49. Brought to you by Chris Ridley @C_J_Ridley
    domain.com/product-1/
    domain.com/product-1
    Trailing slashes

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  50. Brought to you by Chris Ridley @C_J_Ridley
    Unindexed pages

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  51. Brought to you by Chris Ridley @C_J_Ridley
    Dedicated PPC
    landing pages

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  52. Brought to you by Chris Ridley @C_J_Ridley
    Other uses

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  53. Brought to you by Chris Ridley @C_J_Ridley
    Updating ad copy

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  54. Brought to you by Chris Ridley @C_J_Ridley
    Drafting new ads

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  55. Brought to you by Chris Ridley @C_J_Ridley
    Rebrand
    Ad copy refresh
    New promotions

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  56. Brought to you by Chris Ridley @C_J_Ridley
    What can’t
    it do!?

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  57. Brought to you by Chris Ridley @C_J_Ridley
    Product feeds

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  58. Brought to you by Chris Ridley @C_J_Ridley
    Social ads

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  59. Brought to you by Chris Ridley @C_J_Ridley
    Deadline Day

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  60. Brought to you by Chris Ridley @C_J_Ridley
    Did I complete the
    6 site migrations?

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  61. Brought to you by Chris Ridley @C_J_Ridley

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  62. Brought to you by Chris Ridley @C_J_Ridley
    The first migration
    took the longest

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  63. Brought to you by Chris Ridley @C_J_Ridley
    Time to help the SEO
    with their tasks

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  64. Brought to you by Chris Ridley @C_J_Ridley
    The moral of the story

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  65. Brought to you by Chris Ridley @C_J_Ridley
    Befriend
    SEO

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  66. Brought to you by Chris Ridley @C_J_Ridley
    Grab a copy of this tool

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  67. Brought to you by Chris Ridley @C_J_Ridley
    Help your fellow
    marketers

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  68. Brought to you by Chris Ridley @C_J_Ridley
    Share this tool, your
    own experiences
    and advice with
    fellow marketers

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  69. Brought to you by Chris Ridley @C_J_Ridley
    Thanks!

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  70. Brought to you by Chris Ridley @C_J_Ridley
    Chris Ridley
    Paid Media Manager @ Evoluted
    @C_J_Ridley
    /in/chris-ridley/
    linktr.ee/PPC_Chris
    FREE RESOURCES

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