Chris Ridley - brightonSEO - My Stress-Free Guide To PPC Site Migrations

Link to the Google Slide version (complete with GIFs) - https://tinyurl.com/stress-free-ppc-site-migration

Link to the Google Sheet template - https://tinyurl.com/ppc-site-migration-free-tool

Transcript

1. Brought to you by Chris Ridley @C_J_Ridley A Guide To PPC Site Migrations Chris Ridley Evoluted speakerdeck.com/c_j_ridley @C_J_Ridley
2. Brought to you by Chris Ridley @C_J_Ridley My secret to a stress-free PPC site migration
3. Brought to you by Chris Ridley @C_J_Ridley It’s 2019
4. Brought to you by Chris Ridley @C_J_Ridley
5. Brought to you by Chris Ridley @C_J_Ridley
6. Brought to you by Chris Ridley @C_J_Ridley November 2020 Brought to you by Chris Ridley
7. Brought to you by Chris Ridley @C_J_Ridley 6 migrations in 4 weeks
8. Brought to you by Chris Ridley @C_J_Ridley No experience No processes No resources
9. Brought to you by Chris Ridley @C_J_Ridley I feared long nights and weekends of work
10. Brought to you by Chris Ridley @C_J_Ridley Nervous wreck
11. Brought to you by Chris Ridley @C_J_Ridley
12. Brought to you by Chris Ridley @C_J_Ridley BUT…
13. Brought to you by Chris Ridley @C_J_Ridley An amazing SEO partner
14. Brought to you by Chris Ridley @C_J_Ridley And together we formulated a plan…
15. Brought to you by Chris Ridley @C_J_Ridley BUT FIRST…
16. Brought to you by Chris Ridley @C_J_Ridley Intro to PPC site migrations
17. Brought to you by Chris Ridley @C_J_Ridley Large-scale simultaneous changes to Final URLs
18. Brought to you by Chris Ridley @C_J_Ridley 1. CMS Migration 2. URL slug restructure 3. Domain change
19. Brought to you by Chris Ridley @C_J_Ridley It could take days to remap Final URLs
20. Brought to you by Chris Ridley @C_J_Ridley Now it’s possible in just 2 hours
21. Brought to you by Chris Ridley @C_J_Ridley The backstory
22. Brought to you by Chris Ridley @C_J_Ridley SEO and PPC sharing knowledge
23. Brought to you by Chris Ridley @C_J_Ridley Introduced me to the SEO URL Redirect doc
24. Brought to you by Chris Ridley @C_J_Ridley
25. Brought to you by Chris Ridley @C_J_Ridley
26. Brought to you by Chris Ridley @C_J_Ridley Ad account data SEO URL remap Automation via formulas
27. Brought to you by Chris Ridley @C_J_Ridley
28. Brought to you by Chris Ridley @C_J_Ridley How does it work?
29. Brought to you by Chris Ridley @C_J_Ridley X Google Sheets Ads Editor
30. Brought to you by Chris Ridley @C_J_Ridley An offline editing tool
31. Brought to you by Chris Ridley @C_J_Ridley Changes that don’t impact your live ads
32. Brought to you by Chris Ridley @C_J_Ridley
33. Brought to you by Chris Ridley @C_J_Ridley The 5-Step Process
34. Brought to you by Chris Ridley @C_J_Ridley Copy all items with Final URLs S T E P O N E
35. Brought to you by Chris Ridley @C_J_Ridley All Ad Types Keywords Asset Extensions Asset Groups
36. Brought to you by Chris Ridley @C_J_Ridley S T E P T W O Format the imported data
37. Brought to you by Chris Ridley @C_J_Ridley
38. Brought to you by Chris Ridley @C_J_Ridley S T E P T H R E E Add your SEO URL remap list
39. Brought to you by Chris Ridley @C_J_Ridley
40. Brought to you by Chris Ridley @C_J_Ridley S T E P F O U R Automate
41. Brought to you by Chris Ridley @C_J_Ridley =VLOOKUP([Current URL cell],'PPC Redirects'!$A:$B,2,false)
42. Brought to you by Chris Ridley @C_J_Ridley
43. Brought to you by Chris Ridley @C_J_Ridley S T E P F I V E Upload to editor
44. Brought to you by Chris Ridley @C_J_Ridley
45. Brought to you by Chris Ridley @C_J_Ridley Troubleshooting
46. Brought to you by Chris Ridley @C_J_Ridley #N/A = Unmatched URLs
47. Brought to you by Chris Ridley @C_J_Ridley Standardise your URLs
48. Brought to you by Chris Ridley @C_J_Ridley https://www.domain.com http://domain.com domain.com Scheme prefixes
49. Brought to you by Chris Ridley @C_J_Ridley domain.com/product-1/ domain.com/product-1 Trailing slashes
50. Brought to you by Chris Ridley @C_J_Ridley Unindexed pages
51. Brought to you by Chris Ridley @C_J_Ridley Dedicated PPC landing pages
52. Brought to you by Chris Ridley @C_J_Ridley Other uses
53. Brought to you by Chris Ridley @C_J_Ridley Updating ad copy
54. Brought to you by Chris Ridley @C_J_Ridley Drafting new ads
55. Brought to you by Chris Ridley @C_J_Ridley Rebrand Ad copy refresh New promotions
56. Brought to you by Chris Ridley @C_J_Ridley What can’t it do!?
57. Brought to you by Chris Ridley @C_J_Ridley Product feeds
58. Brought to you by Chris Ridley @C_J_Ridley Social ads
59. Brought to you by Chris Ridley @C_J_Ridley Deadline Day
60. Brought to you by Chris Ridley @C_J_Ridley Did I complete the 6 site migrations?
61. Brought to you by Chris Ridley @C_J_Ridley
62. Brought to you by Chris Ridley @C_J_Ridley The first migration took the longest
63. Brought to you by Chris Ridley @C_J_Ridley Time to help the SEO with their tasks
64. Brought to you by Chris Ridley @C_J_Ridley The moral of the story
65. Brought to you by Chris Ridley @C_J_Ridley Befriend SEO
66. Brought to you by Chris Ridley @C_J_Ridley Grab a copy of this tool
67. Brought to you by Chris Ridley @C_J_Ridley Help your fellow marketers
68. Brought to you by Chris Ridley @C_J_Ridley Share this tool, your own experiences and advice with fellow marketers
69. Brought to you by Chris Ridley @C_J_Ridley Thanks!
70. Brought to you by Chris Ridley @C_J_Ridley Chris Ridley Paid Media Manager @ Evoluted @C_J_Ridley /in/chris-ridley/ linktr.ee/PPC_Chris FREE RESOURCES