GiantConf 2016 : Squad Goals

I gave my first talk while at GiantConf in Charlotte, North Carolina in October of 2016.

The talk was initially called "Breaking Down the Silos" but while writing the talk I changed it to "Squad Goals : Let's Build a Better Product Together"

The talked focused around the idea of bringing anyone in your organization to the table at the beginning of a project that touches the purchase funnel. And that marketing owns a specific part of the purchase funnel and they should be early.

And that user doesn't care about our internal org structures, that we need to do a better job at hiding these squabbles as best we can.

Lastly that the user experience starts at search and that everyone from initial awareness to final purchase and continued use all needs to be a consistent end to end experience for the user.

I'm still working on this concept as a talk overall and looking to speak at more conferences in the future so if you'd like to chat about speaking please let me know.

Video From::
Ideo, an innovative design company - 60 Minutes
Jan. 06, 2013

1:14 - 1:55 pulled for presentation.

https://www.youtube.com/watch?v=GYkb6vfKMI4

Transcript

2. HELLO This will be my first conference talk. Glad y’all are here to experience it with me. 
 
 First lets take a photo! GIF
3. BREAKING DOWN THE SILOS
4. SQUAD GOALSLet’s build a 
 better product together GIF
5. cameron sandage Software Designer KOALAFICATIONS we are hiring ibm.com/design #GiantConf @cameronsandage
12. #GiantConf
13. #GiantConf
14. Illustrations by Alisha Moore Designer Developer Marketing
16. TWO HEADS ARE 
 BETTER THAN ONE “ ” — Bill Bernbach #GiantSquadGoals
17. GIF
18. GIF
19. VIDEO
22. GIF
23. marketing GIF
24. design & dev GIF
28. your users don’t give a about 
 your company organizational chart #GiantConf
29. whaaaaat #GiantConf
30. it’s hard to come up with great ideas and new ways to solve problems if 
 we don’t talk to each other.
31. GIF
34. #GiantConf
38. #GiantConf
40. #GiantConf
41. #GiantConf
42. Focused on Lyft #GiantConf
43. wayswework.io/features/spotify-how-the-team-designs-holistic-experiences-for-music-listeners-and-creators
44. wayswework.io/features/spotify-how-the-team-designs-holistic-experiences-for-music-listeners-and-creators
45. Focused on Lyft #GiantConf
46. www.officelovin.com/2014/12/09/inside-squares-san-francisco-headquarters/
47. mashable.com/2013/10/11/square-headquarters/#gallery/inside-squares-sf-headquarters/535936ce97b2f86bbf0043f0
48. #GiantConf GIF
49. recap #GiantConf GIF
50. bring marketing into the squad 1 #GiantConf
51. bring marketing into the squad 1 users don’t care about your org chart 2 #GiantConf
52. bring marketing into the squad 1 users don’t care about your org chart 2 the user experience starts at search 3 #GiantConf
53. thank you, giant conf STALK ME DIGITALLY @cameronsandage (Twitter & Instagram)
 
 hello@cameronsandage.com
 
 cameronsandage.com
54. questions I’ll do my best
 to answer