Theories and Practices of Global Business

This is a survey course covering international business. Topics include globalization; cross-cultural business; politics, law and business ethics; economics and emerging markets; international trade; business-government trade relations; foreign direct investment (FDI); regional economic integration; international financial markets; international monetary system; international strategy and organization; analyzing international opportunities; selecting and managing entry modes; developing and marketing products; managing international operations; and hiring and managing employees.

Transcript

1. BUS 335: Theories and Practices of Global Business Instructor Nance Spring 2013
2. Welcome!
7. What are the world`s most valuable brands? 2011
8. $96 billion
9. $76 billion
10. $71 billion
11. $66 billion
12. $63 billion
13. $62 billion
14. $61 billion
15. $61 billion
16. $60 billion
17. $59 billion
18. APPLE global example: #1
28. Photo courtesy of the Economist
31. global example: #2
33. THE SIMPSONS global example #3
36. TODAY’S BUSINESS LEADERS Expectations
43. Study Abroad Funding
45. SYLLABUS REVIEW BUS 335
46. Cañada College BUS 335: Theories & Practices of Global Business Spring 2013: Tuesday, Thursday – 11:10am to 12:25pm (3 units) Building 13, Room 0116 Transferable: UC/CSU INSTRUCTOR: Candice Nance ABOUT ME: about.me/candicenance OFFICE HOURS: Tuesday, Thursday: 12:25pm – 2:00pm VIRTUAL OFFICE: Google Chat, Skype, or phone: as required EMAIL: CNance@Ohlone.edu PHONE: (408) 462-2136 COURSE DESCRIPTION: Introduction to the theories and practices of international business. Various environmental, economic, political and social constraints on doing business abroad are explored. Topics include: political economy of international trade and investment, global monetary system, foreign market analysis and firms’ operational strategy, management issues and challenges. STUDENT LEARNING OUTCOMES: The student will: 1. Write a business plan for their prospective ventures. 2. Determine sources of information needed for the business plan. 3. Critically analyze their proposed ventures in terms of probability of success. REQUIRED TEXT: No textbook is required. Handouts will be provided during class. EVALUATION: Students will be required to outline the elements of the business plan for their prospective ventures, completing those portions where possible, and indicating what information is still needed for the remaining components. There is also a short objective exam on the last day of class. Attendance: 1st Class 10 pts 2nd Class 10 pts Test 70 pts Business Plan Outline 10 pts Total 100 pts Grading Scale: A = 90% + B = 80% - 89% C = 70% - 79% D = 60% - 69% F = 59% or less
48. THE PROFESSOR About ME
49. Instructor Nance
51. Outside of Work
52. THE STUDENTS About YOU
53. Group Ice Breaker