https://medium.com/making-meya/11-reasons-why-bots-are-the-new-apps-9bb3856d60a7#.hoe2ihzbt 1. Bots are a lot easier to install than mobile apps 2. Bots are easily distributed. 3. Quality mobile apps are expensive to build, maintain and deploy 4. There is a very long-tail of use-cases that don’t justify a mobile app 5. Messaging apps are ubiquitous and dominate consumer’s mobile engagement 6. Consumers are experiencing mobile app fatigue 7. Bot interactions are intrinsically bi-directional 8. Moving complexity to the cloud reduces a user’s cognitive load.9 Bots are extremely portable 10. Bot software development cycles are extremely fast, even on- demand 11. Humans are innately hardwired for language and conversation