Is mobile more important than desktop? Current trends

These slides accompany a seminar presentation that I gave as part of the MA Web Design & Content Planning at University of Greenwich. On their own they hold little meaning, so for more details please read the accompanying blog post (http://cathryndenney.com/blog/?p=377&preview=true)

Transcript

1. @CathrynDenney  |  Is  mobile  more  important  than  desktop?  –  current  trends   Is mobile more important than desktop? Current Trends
2. @CathrynDenney  |  Is  mobile  more  important  than  desktop?  –  current  trends  
3. Take a look around Boxing day 2013: more people viewing iPlayer on tablets than desktop [source] Gov.UK visits from computer, mobile and tablet: [source] @CathrynDenney  |  Is  mobile  more  important  than  desktop?  –  current  trends   40% of all YouTube video views are via mobile devices [source] Since  1  January  2014       63%  from  a  computer     23%  from  a  mobile     14%  from  a  tablet  
4. @CathrynDenney  |  Is  mobile  more  important  than  desktop?  –  current  trends   34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer. Take a look at countries like Egypt, India and Nigeria and the number of mobile-only users can range from 50%-70%. Sources:   hDp://mobithinking.com/mobile-­‐markeIng-­‐tools/latest-­‐mobile-­‐stats/b   hDp://www.pewinternet.org/Reports/2012/Cell-­‐Internet-­‐Use-­‐2012.aspx     MOBILE-ONLY WEB
5. hDp://visual.ly/mobile-­‐internet-­‐taking-­‐over-­‐desktop-­‐usage  last  update:  June  2013   Take a look ahead: @CathrynDenney  |  Is  mobile  more  important  than  desktop?  –  current  trends  
6. @CathrynDenney  |  Is  mobile  more  important  than  desktop?  –  current  trends   MOBILE SEO If  your  phone  doesn’t  display  Flash,  Google  will  not  show  flash  sites   in  your  results.     If  your  website  is  Flash  heavy,  you  need  to  consider  its  use,  or   ensure  the  mobile  version  of  your  site  does  not  use  it.     If  your  website  routes  all  mobile  traffic  to  the  homepage  rather   than  the  internal  page  the  user  was  aDempIng  to  visit,  it  will  be   ranked  lower.     If  your  site  is  slow  on  mobile  phones,  Google  is  less  likely  to  rank  it.   <  1  second   Page  load  speed    -­‐  Google  
7. Mobile and the web design industry: • Responsive Web Design • Mobile first • Mobile UI/UX Patterns @CathrynDenney  |  Is  mobile  more  important  than  desktop?  –  current  trends  
8. @CathrynDenney  |  Website  Planning  |  Is  mobile  more  important  than  desktop?   RWD Flexible  grid-­‐based  layout     Flexible  images  and  media     Media  queries  
9. @CathrynDenney  |  Is  mobile  more  important  than  desktop?  –  current  trends   Mobile First Growth     Constraints     CapabiliIes  
10. @CathrynDenney  |  Is  mobile  more  important  than  desktop?  –  current  trends   Mobile UX Patterns Touchscreen  gestures     Mobile  navigaIon     User  input      
11. @CathrynDenney  |  Is  mobile  more  important  than  desktop?  –  current  trends   Mobile UX Patterns Off-­‐screen  navigaIon:  CSS  tricks  poll  
12. OH: Mobile is an interesting area of exploration @CathrynDenney  |  Is  mobile  more  important  than  desktop?  –  current  trends  
13. Image  credit  BMJ.com   Example:  Medicine     q The  doctor’s  office  –  the  paIent’s  bed   q Mobile  is  not  less  –  cut  content,  cut  care   q Point  of  care  –  decision  making  tools   @CathrynDenney  |  Is  mobile  more  important  than  desktop?  –  current  trends   What  about  mobile  in  other  industries?  
14. DEVICE OR CONTEXT? @CathrynDenney  |  Is  mobile  more  important  than  desktop?  –  current  trends  
15. @CathrynDenney  |  Is  mobile  more  important  than  desktop?  –  current  trends   Is mobile more important than desktop? Is mobile more important that it’s ever been? Is it important that our sites are useable on any device?
16. “There  is  no  Mobile  Web.  There  is  only  The  Web,   which  we  view  in  different  ways.  There  is  also  no   Desktop  Web.  Or  Tablet  Web.  Thank  you.”   @CathrynDenney  |  Is  mobile  more  important  than  desktop?  –  current  trends   -­‐  Stephen  Hay