RubyConf 2018 Psychology of Fake News

045d790f605ea8d482380c5075d802d5?s=47 Cecy C.
November 13, 2018

RubyConf 2018 Psychology of Fake News

Fake news spread six times faster in social media than true stories. As technologists, our industry has built the tools that enable the spread of disinformation across social, the web, and beyond. But fake news is nothing new, it has been a part of each advancement in the technology that powers the spread of information, from the printing press to blogging. What makes fake news so appealing? Is it a tech problem or a human problem? In this talk, I will explain the psychology that makes fake news appealing to our brain, and what technology can learn about this psychology to build better tools.

045d790f605ea8d482380c5075d802d5?s=128

Cecy C.

November 13, 2018
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Transcript

  1. 3.
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    WE USE SLOW MIND (SYSTEM 2) TO FORM BELIEFS, OUR

    ACTIONS ON THOSE BELIEFS ARE INSTINCTUAL
  4. 24.

    HOW WE ANSWER QUESTIONS WITH FEELINGS “How should financial advisors

    who prey on the elderly be punished?” “How much anger do I feel when I think of financial predators?”
  5. 30.

    THE KNOWLEDGE ILLUSION THE KNOWLEDGE ILLUSION “...strong feelings about issues

    do not emerge from deep understanding... but it deepens as more people believe this together”
  6. 33.

    “It seems to be pretty clear that false information outperforms

    true information,” said Soroush Vosoughi, a data scientist at MIT who has studied fake news since 2013 and who led this study. “And that is not just because of bots. It might have something to do with human nature.”
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    “The supposed panic was to tiny as to be immeasurable”

    “As the show receded in time and became more infamous, more and more people claimed to have heard it.”
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    “For some of our participants, checking out the other bubble

    only confirmed their commitment to staying inside their own.”
  12. 45.

    “A GOOD LEADER MUST BE ABLE TO HELP PEOPLE REALIZE

    THEIR IGNORANCE WITHOUT MAKING THEM FEEL STUPID”
  13. 47.
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    “...if we have STEM education without the humanities, or without

    ethics, or without understanding human behaviour, then we are intentionally building the next generation of technologists who have not even the framework or the education or vocabulary to think about the relationship of STEM to society or humans or life... SOURCE: THE GUARDIAN
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    “You can’t tell your advertisers that you can target users

    down to the tiniest pixel but then throw your hands up before the politicians and say your machines can’t figure out if bad actors are using your platform.” —Jessica Powell
  25. 72.