Convert Better with a Frictionless Checkout Experience

Learn how you can curate a best-in-class checkout experience for your users and optimize your checkout conversion rate.

Transcript

1. Convert better with a frictionless Checkout Experience
2. Meet Your Host Sathyanarayan Viswanathan Product Manager Chargebee
3. Housekeeping Scheduled to last for 40 minutes Participants will be muted Raise your questions via Questions tab Slides & recordings will be sent to all participants within 24 hours
4. Agenda 01. State of SaaS checkout 02. What constitutes a good checkout experience? 03. Checkout as a growth lever 04. Checkout implementation
5. 01. State of SaaS Checkout.
6. Checkout is the transition point at which the user becomes a customer. It marks the beginning of a customer lifecycle.
7. Drop-off during checkout shouldn’t be a norm in SaaS Monitoring revenues is an important part of running an online business. Optimize your checkout process to get the best returns from your users.
8. source : baymard.com Reasons for drop-off during checkout
9. Case Study
10. 02. What Constitutes a Good Checkout Experience?
11. 01. Effortless Data Entry 02. Building Trust 03. Flexible Payment Options
12. 01. Effortless Data Entry Data entry is a key component of the checkout experience. Customers might fill in: • Contact Details. • Billing Information • Payment Details • Shipping Details etc. A good experience makes this as frictionless as possible.
13. Simplify it with an Engaging UX 01. Effortless Data Entry
14. Simplify it with an Engaging UX Group form fields logically Have only the essentials Courtesy: InVision
15. Don’t rely on user memory Put labels in fixed positions Simplify it with an Engaging UX Courtesy: InVision
16. Make forms digestible and easy to scan Courtesy: InVision Simplify it with an Engaging UX
17. Use clear error messages Courtesy: InVision Simplify it with an Engaging UX
18. 02. Building Trust Security Assure customers that their sensitive information is going to reliable sources. Data security gives that assurance.
19. Branding Make your customers feel familiar with the checkout. Customize it to look like your own. 02. Building Trust
20. 03. Flexible Payment Options Serve your customers by supporting the payment methods they use. Enable checkout with cards, wallets, direct debits, and other payment methods.
21. Chargebee Checkout The Chargebee checkout has all these elements. And it is optimised for conversion.
22. 03. Chargebee Checkout as a Growth Lever
23. 1. Free trial & freemium experiments 2. Customize and iterate your forms 3. Smart-routing international payments 4. Discount and coupon campaigns
24. Free Trials and Freemium Experiments Don’t let checkout come in the way of customers experiencing your product. Allow your customers to use a free version without asking for their payment information. Visitor to Free trial Conversion 2% Source: Totango 10%
25. Customize and Polish your Checkout Forms Identify what goes into your checkout forms. Add, remove, modify fields. Keep what works. Too Many Fields Too Many Drop offs Too little fields, lose out on valuable info Your Sweet Spot Experiment. Rinse. Iterate. How to reach here fast?
26. Smart-Routing International Payments Set up rules to route customer payments to your preferred payment gateway. Customize them based on your customers’ currency and chosen payment method. Smart Routing
27. Discount and Coupon Campaigns Increase conversions by running discount and coupon campaigns. Stop worrying about operational difficulties and downstream impacts.
28. 05. Checkout Implementation
29. Questions?
30. Thank You