Idea Validation

Pedro Fernandes

Transcript

2. A future billionaire walks into a room... There's always a question mark on someone's face when the new Bill Gates walks into a meeting and makes his pitch with no evidence that his product or service is needed at all. Why is that? Those hypothesis and premisses thrown over the desk have never been put up to a test. So it has no approval by anyone whatsoever.
3. 5 Kinds of Idea
4. Most of the times an idea is just an idea, stuck in someone's narrowed perspective in their small little context with their own experience. There's no problem with the individual, but his idea most likely won't survive to solve the so called problems. To validate an idea is having the premisses of your solution tested and approved at the end. Idea Validation?
5. Who? Needs What? Will be Helped by What? That works like What? Idea Validation Product Market Fit Where is my product inserted? Is there enough room for my product? Am I good enough to become a real player in market?
6. That one idea that will make an activity or a process easier than it is now. It depends on the current status of a problem, users level of perception and the available solutions for it. Ex: Google Slides Simplifiers
7. Higher, further, faster baby! Enough players on the market? This ideas are up to a fight! They believe there's something missing on the current solutions and that will make them a adoption prone product. Ex: 99Pop, Flipkart, Spotify (Me too!)ers
8. These ones are attempting to turn a physical day-to-day experience into the digital world. Either it reduces the interaction with parties or makes a process quicker through a digital layout. Ex: Google Maps, Uber Virtualizers
9. Two ideas make sense together? Will they enrich the experience by shortcutting the way between different context tasks? What about having a thread of a certain subject with your saved contacts in a live back-to-back rich interaction (gifs, files, text, audio)? Ex: Slack Remixers
10. Have you ever thought about solving a problem that seems too darn hard to find a viable solution? Something that needs a lot of effort but would give people a great pain killer? MIA - Missions Almost Impossible stand for that. Ex: Project Loon Tom Cruisers
11. What will be validated? Who? How: Interviews, Surveys, Google Analytics, Big Data, Community feedback Feels and/or Needs What? How: Interviews, Current Solution task observation, Will be helped by What? How: Sketch, Prototype, Test
12. What will be validated? Who? How: Interviews, Surveys, Google Analytics, Big Data, Community feedback Feels and/or Needs What? How: Interviews, Current Solution task observation Will be helped by What? How: Sketch, Prototype, Test
13. You want to be able to clearly articulate a problem that you or others experience regularly. •It’s impossible to follow up with customers once they leave a restaurant. •It’s hard to determine which customers will churn before they actually do. •It’s too hard to design professional-quality graphics for social media. You get the idea:  keep it basic and refine the problem until you can articulate it with one sentence. Write it down
14. You need to know who might typically feel/need that too. The data that gave you the insight might just point out something that binds these people. Is it context? Is it a product? Is it a group with the same interests? Find the People
15. The entire outcome of these is to validate: 1. Do they experience the problem? 2. How painful this problem for them? (i.e. is it a tier 1 problem?) 3. How do they solve the problem now? Collate the answers from all of your interviews or surveys in a Google document, Evernote, etc. Ask the People
16. You should test it out. A Google Slides Prototype, Paper Prototype or a simulated physical experience. The entire outcome of these is to validate: 1. Does this make sense? 2. Does it fit the people's context? 3. Does it actually solve any problem whatsoever? Collate the answers from all of your interviews or surveys in a Google document, Evernote, etc. Test the Idea
17. Does a future product come out of the room? Having negative answers to those questions may be a frustrating experience, but that will certainly give you insights for the idea itself to mature. Maybe the people are not the ones who suffer, but the solution certainly fit another group. Maybe the solution is not proper, but an exercise of creativity may find the right path. Maybe the pain was not well defined, but now you have the right basis to prototype again!
18. Thanks!