5 tips to launch a thriving Shopify store (often overlooked)

Shopify is growing like crazy. In 2020, Shopify has 1 million+ merchants worldwide, 500,000+ stores (62% jump 3~4 2020), 2 million full-time jobs created by Shopify stores, and 50+ millions customers worldwide. Here are the top 5 sellers often overlooked when launching a Shopify store.

Transcript

1. 5 Tips To Launch A Thriving Shopify Store (often overlooked) Presented by: Richard Chen richard@cuedd.com
2. About Me u Developing web since 2000 u Self-employed software business since 2013 u Shopify app developer Social Proof Sales Popup Maker cuedd.com Cuedd.com
3. Survey: How many have Shopify stores?
4. Shopify Stats as of Oct 2020 u 1 million+ merchants worldwide u 500,000+ stores (62% jump 3~4 2020) u 2 million full-time jobs created by Shopify stores u 50+ millions customers worldwide
5. #1: Capture emails (Email list) u Email is still relevant u People rarely buy 1st time u How to keep them engaged and come back? u Drip widget to nurture leads (warm) e.g. drip.com, mailchimp.com u Physical products u Info/digital products
6. #2: Branding u Register your brand, protect your IP u Invest in a great logo u Upwork.com, 99designs u Spend time on crafting a brand e.g. tagline, story, philosophy u Suggested read https://neilpatel.com/blog/how-to-build-a- successful-ecommerce-brand-from-scratch/ VS.
7. #3: “Spy” on your visitors uRecord & playback what users were doing on your site uReplay example uHotjar (what I use) vs FullStory
8. #4: Optimize for Mobile u In 2020, 45% of purchase made on mobile u Basic testing using Chrome Developer tools
9. #4: Optimize for Mobile (cont.) u Web-based testing via BrowserStack u Real human test (Search “mobile test” on Fiverr)
10. #5: Hire Virtual Assistance (VA) u Delegate low-skill, repetitive tasks (e.g. admin, appt. scheduling) u Full-time/part-time/per-task ($4/hr), uUpwork.com, Fiverr.com
11. Recap 1.Capture emails 2.Strong branding 3.Spy your visitors 4.Support mobile 5.Hire VA
12. Bonus u Bill of Lading (BOL) – find company suppliers https://www.importyeti.com/
14. Contact u Email: richard@cuedd.com u Website: https://cuedd.com Send me an email and I will send you the today’s slides 5-Min Review of your eCommerce store over Zoom with suggestions. Not sales pitch, just give back to community.
15. Got Cuedd? u marketing widget u leverages social proof & fomo (fear of missing out) to build trust u so the visitors are more like to buy u E.g. u displaying site review popup message u Live counter of visitors u Even just simple information u collect emails, u Count down u coupons