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Before vs After: Redesigning a Website to be Useful and Informative for Developers | DevXcon 2018 | Claire Giordano

Before vs After: Redesigning a Website to be Useful and Informative for Developers | DevXcon 2018 | Claire Giordano

There are so many fun challenges in creating a useful website for a developer audience today: you’ve got to empathize with your audience, nail the voice, understand the “jobs” your site’s visitors are trying to accomplish, make sure you anticipate (and answer!) the questions people are likely to have. In this quick lightning talk, I’ll share some before vs. after pics of a recent Citus Data site redesign—and will share some of the best practices we used, based on my years as a developer, software engineering manager, product manager, and now, as a marketer.

Citus Data

June 05, 2018
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  1. Claire Giordano | DevXcon 2018
    Before vs After:
    Claire Giordano | Citus Data
    DevXcon 2018 | San Francisco, CA | 5 June 2018
    Redesigning a Website to be Useful
    & Informative for Developers

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  2. Claire Giordano | DevXcon 2018
    •Developer
    •Engineering Manager
    •Product Manager
    •Product Marketing
    •Head of Marketing, Citus Data
    About Me @clairegiordano @citusdata
    2
    Developer Tools | Operating Systems | Filesystems | Scale-out Storage | Databases

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  3. Claire Giordano | DevXcon 2018
    3
    Before After

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  4. Claire Giordano | DevXcon 2018
    4
    Before After

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  5. Claire Giordano | DevXcon 2018
    5
    busy, want to
    find what
    they’re looking
    for quickly
    skeptical,
    want proof
    points low
    tolerance
    for bad
    marketing

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  6. Claire Giordano | DevXcon 2018
    6
    Some assumptions about website visitors
    THINK
    What does Citus offer? What problems does it
    solve?
    Can Citus address Postgres perf issues?
    Can Citus address single-node PG limits?
    Can Citus fix hodgepodge of band-aids I’m
    currently using to scale Postgres?
    Is Citus a growth path from Heroku Postgres or
    Amazon RDS Postgres?
    How to buy? // How to download? // Pricing?
    What do other customers say?
    Are docs & tutorials robust? Useful? Usable?
    How does Citus compare to other databases?
    What is relationship of Citus to Postgres?
    Who is team? How big is company?
    How do I migrate to Citus?
    SEE
    read a blog post discovered via Google
    read a blog post found on HN
    look for Postgres expertise
    look for engineering expertise
    check out what Citus is after hearing talk by
    Citan at a conference
    heard of Citus, not sure what it is?
    DO
    Sign up for newsletter
    Request phone call via “contact us”
    Ask questions via drift
    Create a cloud account to try out Citus
    Download open source version of Citus

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  7. Claire Giordano | DevXcon 2018
    7
    Before
    Banner/Marquee
    Customer Quote
    Benefits
    Customer Proof
    Footer

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  8. Claire Giordano | DevXcon 2018
    Figure out what’s
    missing
    —target audience
    —features
    —use cases
    —Postgres
    —database as a service
    —3 ways to get Citus
    —bottom CTA
    —elicorn

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  9. Claire Giordano | DevXcon 2018
    Improve UX
    —responsive design
    —more content on page
    —scrolling vs. clicking
    —browsable // scannable

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  10. Claire Giordano | DevXcon 2018
    Use Design +
    Information
    Architecture
    to improve effectiveness

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  11. Claire Giordano | DevXcon 2018
    11
    Guiding Principle: Useful & Informative

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  12. Claire Giordano | DevXcon 2018
    • Banner & CTA—both What-Is && Value/Why-Care (inform, engage)
    • Who is Audience (engage by self-identification)
    • Pain Points <> Benefits (engage by self-identification with pain points)
    • Features aka Technical Capabilities (credibility via key features set)
    • Use Cases (inform, engage by self-identification)
    • On the Shoulders of Postgres (credibility because Postgres, stays current, not a fork)
    • Database as a Service in the Cloud (engage via worry-free benefits of outsourcing db ops)
    • Customer Proof (credibility by track record, self-identification)
    • Choice of Packaging: cloud, ent sw, open source (inform)
    • Final Repeat CTA: Create Cloud Acct || Contact Us (engage)
    • Footer (inform, engage, get answers to questions)
    Vision for new Home Page: 11 blades vs. 4
    12
    Requirements

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  13. Claire Giordano | DevXcon 2018
    13
    PRODUCT CUSTOMERS USE CASES BLOG DOCS
    We’re on a mission to bring
    horizontal scale to Postgres
    users everywhere.
    The core audience for this service
    Citus Cloud is a fully managed distributed database. Citus Cloud helps when you have a need
    to scale your database beyond a single node, often beginning as early as 10 GBs of data—and
    allowing you to scale to 100's of Terabyte
    FIND OUT MORE
    TRY IT!
    Developers DB Engineers Engineering Directors
    Focus on your app—not your database
    Forget about
    your database
    Give real-time
    analytics some Citus
    Scale your
    multi-tenant app
    Leverage the
    power of Postgres
    With worry-free Postgres from Citus, you never have to worry
    about scaling your database again.
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    FIND OUT MORE
    TRY IT!
    OVERVIEW CITUS COMMUNITY CITUS CLOUD CITUS ENTERPRISE
    You're in Good Company
    Focus on your app—not your database
    Forget about
    your database
    Our team has decades of experience
    managing millions of Postgres databases
    (which we’re happy to share.) Or if you
    prefer, Citus is also available as enterprise
    software—and open source.
    Give real-time
    analytics some Citus
    Citus database can scan, filter, and analyze
    billions of events in under a second. We give
    you real-time data ingest and sub-second
    queries across billions of rows of data.
    Happy dashboarding. :)
    Scale your
    multi-tenant app
    Our database as a service makes it easy to
    scale to over 100,000 tenants, seamlessly
    adding nodes as you grow. With Citus, you
    get the benefits of Postgres plus the
    scale-out properties of NoSQL—without
    having to re-architect your application.
    Leverage the
    power of Postgres
    With Citus, you can use your familiar SQL
    toolset and leverage your existing Postgres
    expertise. And with our Citus Cloud
    database service, you no longer need to be a
    database expert.
    With worry-free Postgres from Citus, you never have to worry
    about scaling your database again.
    A powerful and innovative feature set
    Built for developers, by developers.
    Feature one
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    Feature two
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    Feature eight
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    Feature nine
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    Our customers power their data with Citus, scaling and distributing with ease and efficiency.
    LEARN MORE ABOUT WORRY-FREE POSTGRES
    LEARN MORE
    TRY IT FOR FREE
    Thanks to Citus, we’re powering a product that is really kind of magical for a lot of customers. The speed and
    performance of our database make it possible for them to immediately perform truly advanced analytics on
    any user activities they want to explore. All the data is already there."
    — Dan Robinson, Lead Engineer at Heap.
    Leverage the power of Postgres
    Citus is a distributed database that extends PostgreSQL, allowing you to
    continue using all the powerful Postgres features while still scaling.
    Get started today with one of our
    product offerings
    The community version of Citus is entirely open
    source and free to use. You can download it
    yourself today to get started.
    Sign up for access to a fully managed Citus
    service delivered on top of AWS.
    Enterprise edition comes with everything in
    community edition, plus additional tooling.
    Citus Community Citus Cloud Citus Enterprise
    INSTALL & SETUP SIGN UP LET’S TALK
    LEARN MORE
    READ MORE CUSTOMER STORIES
    Wireframes

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  14. Claire Giordano | DevXcon 2018
    Design Mockups

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  15. Claire Giordano | DevXcon 2018
    Evolving

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  16. Claire Giordano | DevXcon 2018
    Empathy
    • Useful & informative
    • Everything must
    have a purpose
    • Conversational
    voice

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  17. Claire Giordano | DevXcon 2018

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  18. Claire Giordano | DevXcon 2018
    [email protected]
    Claire Giordano
    @clairegiordano
    www.citusdata.com
    Thank You. @citusdata

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