Before vs After: Redesigning a Website to be Useful and Informative for Developers | DevXcon 2018 | Claire Giordano

Claire Giordano | DevXcon 2018
Before vs After:
Claire Giordano | Citus Data
DevXcon 2018 | San Francisco, CA | 5 June 2018
Redesigning a Website to be Useful
& Informative for Developers

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•Developer
•Engineering Manager
•Product Manager
•Product Marketing
•Head of Marketing, Citus Data
About Me @clairegiordano @citusdata
2
Developer Tools | Operating Systems | Filesystems | Scale-out Storage | Databases

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3
Before After

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4
Before After

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5
busy, want to
find what
they’re looking
for quickly
skeptical,
want proof
points low
tolerance
for bad
marketing

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6
Some assumptions about website visitors
THINK
What does Citus offer? What problems does it
solve?
Can Citus address Postgres perf issues?
Can Citus address single-node PG limits?
Can Citus fix hodgepodge of band-aids I’m
currently using to scale Postgres?
Is Citus a growth path from Heroku Postgres or
Amazon RDS Postgres?
How to buy? // How to download? // Pricing?
What do other customers say?
Are docs & tutorials robust? Useful? Usable?
How does Citus compare to other databases?
What is relationship of Citus to Postgres?
Who is team? How big is company?
How do I migrate to Citus?
SEE
read a blog post discovered via Google
read a blog post found on HN
look for Postgres expertise
look for engineering expertise
check out what Citus is after hearing talk by
Citan at a conference
heard of Citus, not sure what it is?
DO
Sign up for newsletter
Request phone call via “contact us”
Ask questions via drift
Create a cloud account to try out Citus
Download open source version of Citus

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7
Before
Banner/Marquee
Customer Quote
Benefits
Customer Proof
Footer

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Figure out what’s
missing
—target audience
—features
—use cases
—Postgres
—database as a service
—3 ways to get Citus
—bottom CTA
—elicorn

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Improve UX
—responsive design
—more content on page
—scrolling vs. clicking
—browsable // scannable

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Use Design +
Information
Architecture
to improve effectiveness

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Guiding Principle: Useful & Informative

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• Banner & CTA—both What-Is && Value/Why-Care (inform, engage)
• Who is Audience (engage by self-identification)
• Pain Points <> Benefits (engage by self-identification with pain points)
• Features aka Technical Capabilities (credibility via key features set)
• Use Cases (inform, engage by self-identification)
• On the Shoulders of Postgres (credibility because Postgres, stays current, not a fork)
• Database as a Service in the Cloud (engage via worry-free benefits of outsourcing db ops)
• Customer Proof (credibility by track record, self-identification)
• Choice of Packaging: cloud, ent sw, open source (inform)
• Final Repeat CTA: Create Cloud Acct || Contact Us (engage)
• Footer (inform, engage, get answers to questions)
Vision for new Home Page: 11 blades vs. 4
12
Requirements

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PRODUCT CUSTOMERS USE CASES BLOG DOCS
We’re on a mission to bring
horizontal scale to Postgres
users everywhere.
The core audience for this service
Citus Cloud is a fully managed distributed database. Citus Cloud helps when you have a need
to scale your database beyond a single node, often beginning as early as 10 GBs of data—and
allowing you to scale to 100's of Terabyte
FIND OUT MORE
TRY IT!
Developers DB Engineers Engineering Directors
Focus on your app—not your database
Forget about
your database
Give real-time
analytics some Citus
Scale your
multi-tenant app
Leverage the
power of Postgres
With worry-free Postgres from Citus, you never have to worry
about scaling your database again.
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FIND OUT MORE
TRY IT!
OVERVIEW CITUS COMMUNITY CITUS CLOUD CITUS ENTERPRISE
You're in Good Company
Focus on your app—not your database
Forget about
your database
Our team has decades of experience
managing millions of Postgres databases
(which we’re happy to share.) Or if you
prefer, Citus is also available as enterprise
software—and open source.
Give real-time
analytics some Citus
Citus database can scan, filter, and analyze
billions of events in under a second. We give
you real-time data ingest and sub-second
queries across billions of rows of data.
Happy dashboarding. :)
Scale your
multi-tenant app
Our database as a service makes it easy to
scale to over 100,000 tenants, seamlessly
adding nodes as you grow. With Citus, you
get the benefits of Postgres plus the
scale-out properties of NoSQL—without
having to re-architect your application.
Leverage the
power of Postgres
With Citus, you can use your familiar SQL
toolset and leverage your existing Postgres
expertise. And with our Citus Cloud
database service, you no longer need to be a
database expert.
With worry-free Postgres from Citus, you never have to worry
about scaling your database again.
A powerful and innovative feature set
Built for developers, by developers.
Feature one
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Feature two
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Feature four
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Feature five
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Feature six
bibendum.
Feature seven
bibendum.
Feature eight
bibendum.
Feature nine
bibendum.
Our customers power their data with Citus, scaling and distributing with ease and efficiency.
LEARN MORE ABOUT WORRY-FREE POSTGRES
LEARN MORE
TRY IT FOR FREE
Thanks to Citus, we’re powering a product that is really kind of magical for a lot of customers. The speed and
performance of our database make it possible for them to immediately perform truly advanced analytics on
any user activities they want to explore. All the data is already there."
— Dan Robinson, Lead Engineer at Heap.
Leverage the power of Postgres
Citus is a distributed database that extends PostgreSQL, allowing you to
continue using all the powerful Postgres features while still scaling.
Get started today with one of our
product offerings
The community version of Citus is entirely open
source and free to use. You can download it
yourself today to get started.
Sign up for access to a fully managed Citus
service delivered on top of AWS.
Enterprise edition comes with everything in
community edition, plus additional tooling.
Citus Community Citus Cloud Citus Enterprise
INSTALL & SETUP SIGN UP LET’S TALK
LEARN MORE
READ MORE CUSTOMER STORIES
Wireframes

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Design Mockups

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Evolving

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Empathy
• Useful & informative
• Everything must
have a purpose
• Conversational
voice

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[email protected]
Claire Giordano
@clairegiordano
www.citusdata.com
Thank You. @citusdata

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Before vs After: Redesigning a Website to be Useful and Informative for Developers | DevXcon 2018 | Claire Giordano

Before vs After: Redesigning a Website to be Useful and Informative for Developers | DevXcon 2018 | Claire Giordano

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