I spent the early part of my career working on developer tools, operating systems, high-speed file systems, and scale-out storage. Not databases. Frankly, I always thought that databases were a bit boring. So almost 2 years in to my new job at a Postgres company, I continue to be amazed at the enthusiasm of the PostgreSQL developer community and users. I mean, people’s eyes light up when you ask them why they love Postgres. Sure, a lot of us get animated when talking about our newest gadget, or Ronaldo’s phenomenal free-kick goal in the World Cup, or mint chip gelato from La Strega Nocciola—but most platform software simply doesn’t trigger this kind of passion. So why does Postgres? Why is this open source database having such a “moment”? Well, I’ve been trying to understand, looking at this “Postgres moment” from a few different angles. In this talk I’ll share what I’ve observed to be the top 10 business, technology, and community reasons so many of you have so much affection for PostgreSQL.