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Interruptions, Introductions & Seductions (Kern...
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Richard Rutter
June 06, 2016
Design
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87
Interruptions, Introductions & Seductions (Kerning 2016)
Web typography talk given at Kerning 2016.
Richard Rutter
June 06, 2016
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Transcript
,Introductions, Interruptions & Seductions Richard Rutter, Clearleft Kerning 2016ɾFaenza, Italia
book.webtypography.net
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Photo: Marc Thiele
It is only logical to say that a web designer
should get good training in typography.” Oliver Reichenstein, Web Design is 95% Typography https://ia.net/know-how/the-web-is-all-about-typography-period “
Photo: Indra Kupferschmid
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INTERR UPTION Immersion
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Good quality typography is responsible for greater engagement during reading.”
Dr. Kevin Larson (Microsoft) and Dr. Rosalind W. Picard (MIT) “
Good typography induces a good mood.” Dr. Kevin Larson (Microsoft)
and Dr. Rosalind W. Picard (MIT) “
Good typography puts you in a good mood!
Body text sampler
Even if people are not consciously aware of the type
they’re reading, they’ll certainly be affected by it.” Tobias Frere-Jones, Helvetica (dir. Gary Huswitt, 2007). “
bentonmodern.webtype.com
You can influence the way people feel.
I hate obtuse theoretical mathematics
This is a story about someone who lived in Happyland.
His name was Mr Happy and he was fat and round, and happy. One day Mr Happy went for a walk in the woods.
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TEDxBedford
helsenorge.no
mkshft.org
www.cleopatra-marina.gr
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Beatrice Ward
People who love ideas must have a love of words.
They will take a vivid interest in the clothes that words wear.” Beatrice Warde, The Crystal Goblet “
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Photo: Adam Twardoch
Proxima Nova Proxima Nova Proxima Nova
googlesciencefair.com
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Strangelove
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bentonmodern.webtype.com
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wellcomecollection.org/mindcraft
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tuxedono2.com
<h1 class="swsh"> .swsh { font-variant-alternates: swash(1); }
<h1 class="swsh"> .swsh { font-variant-alternates: swash(1); @supports not (font-variant-alternates: swash(1))
{ body { font-feature-settings: "swsh" 1; } } }
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<h1 class="dlig"> .dlig { font-variant-ligatures: discretionary-ligatures; font-feature-settings:"dlig" 1; }
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<h1 class="ss01"> .dlig { font-variant-alternates: styleset(1); font-feature-settings:"ss01" 1; }
clagnut.com/sandbox/css3
clagnut.com/sandbox/css3
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thegreatdiscontent.com
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sizecalc.com
sizecalc.com
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32 24 19 16 13 iOS scale 68 42 26
16 10 Golden ratio scale 36 24 18 16 14 Classical (diatonic) scale
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h1 { font-size: 13vh; }
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typecast.com
book.webtypography.net
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Photo: Indra Kupferschmid
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Which website will you be designing today?
“Have today’s designers “stopped dreaming?” Elliot Jay Stocks “Is web
design losing “its soul?” Noah Stokes
Don’t be reverential, dogmatic, or ordinary. Interrupt, introduce & seduce.
Richard Rutter, Clearleft @clagnut Slides: webtypography.net/talks/kerning16