Design Thinking: Problem Identification and Ideation

Design Thinking & Ideation Workshop: Unleashing Creativity

Discover the power of design thinking and ideation in this immersive workshop. Participants will learn the basics of design thinking, focusing on problem identification. Through hands-on exercises, they will master techniques to define problems, understand target audiences, and cultivate empathy.

The workshop also covers ideation essentials, equipping attendees with effective methods to generate and evaluate ideas. Participants will explore innovative thinking techniques, assess idea feasibility, and refine concepts.

By the end of the workshop, participants will have a solid understanding of design thinking's problem-identification process and gain practical ideation skills.

Transcript

1. Design Thinking: Problem Identification Clifford Ouma @clifford_ouma (Twitter) Navigating the problem space
2. Wallet Design Thinking Exercise
4. ◦ Broad examples: Neuroscience application ◦ Unrelated, unrealistic and time contraining ideas ◦ Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Bad ideas Identifying the right problem
5. ◦ Be as specific as possible e.g book recommendation app for student based off preference ◦ Room for growth i.e scalable ◦ Ambitious but realistic ◦ Problem statement must be bread enough to allow creativity but narrow enough to be able to solve it Good ideas Identifying the right problem
6. Problem statement ◦ Problem statement must be bread enough to allow creativity but narrow enough to be able to solve it Answer following questions 1. What is the problem?Why is it a problem? 2. Who has the problem? Who has the need? 3. When and where does the problem occur? 4. How is it being solved today? (Optional) - Doesn’t solve the problem but creates foundation
7. Activity 1: Problem Statements
8. ◦ Time: 30 mins ◦ Product: Give at least 8 problem statements ◦ Vote on the most appropriate ◦ Use How Might We format to redesign your problem statement ◦ Research online about the market, stakeholders(partners, suppliers, competitors`1`) Problem Statement
9. Activity 2: Persona Profile
10. ◦ Understand the user’s motivation, values, dreams, profession, family, income ◦ Persona is a fictitious character meant to represent the user ◦ Persona puts solution into context ◦ Persona should be described accurately. You should be able to meet them. Persona
11. Persona
12. Persona
13. Activity 3: Brainstorming
14. ◦ 1 sheet of paper per member ◦ Folded into 8 rectangles and timer set for 8 minutes ◦ Sketch 1 idea per rectangle ◦ Stop when timer stops ◦ Brainstorming rules: 1. Don’t judge. Quality not Quantity 2. Stay focused and aligned. One convo a time. Visualize idea 3. Build on each other’s ideas Crazy 8’s
15. Activity 4: Decision matrix
16. ◦ Score your ideas on 2 criteria 1. User value 2. Effort/Difficulty(Time, ability etc.) ◦ Prioritize user value 2 x 2 Decision matrix