arbitrary text but can also be used to define machine readable text. Also, you can use TXT records to implement email abuse prevention methods such as SPF, DKIM, and DMARC. For instance, example.com might have a TXT record with value “google-site- verification=rXOxyZounnZasA8Z7oaD3c14JdjS9aKSWvsR1EbUSIQ” which may be used to verify domain ownership to activate Google Apps. CNAME alias CNAME Record Canonical Name or CNAME records link an alias name to another canonical domain name. For instance, gotogoogle.e3innov.com might link to google.com. Setting the (DNS) records straight Setting the (DNS) records straight Page 2