case? 5 ¨ Reduce costs and improve cash flow ¤ avoid capital expense of owning servers or operating data centers ¤ add or remove resources as needed based ¤ Pay for those resources you actually use ¨ Minimize your financial and business risks ¤ Simplify capacity planning ¤ Use AWS without contracts ¨ Maximize your revenue opportunities ¤ Spend time and resources to activities that differentiate your business instead of focusing on IT infrastructure “heavy lifting.” ¤ Provision IT resources on-demand within minutes in days instead of weeks/months.