Android is the World Phone

Android is the most popular operating system in the world and growing rapidly.

Emerging markets are where most of the mobile growth over the next decade will occur, but there are too few solutions that specifically target (or even consider) their needs. Building solutions that serve all of your customers will become increasingly more important.

We will explore emerging use cases, technical challenges, and social challenges you will encounter when serving these markets. You will walk away with guidelines to write globally inclusive applications in order to make a broader global impact.

How will you impact the next billion?

Transcript

1. Android Is The World Phone Corey Latislaw || @corey_latislaw || coreylatislaw.com
5. Why Should You Care?
6. Shipments will more than double between now and 2018 within key emerging markets, including India, Indonesia, and Russia. In addition, China will account for nearly a third of all smartphone shipments in 2018.
7. 1.8 Billion in 2018
8. 80% 1.5 Billion New Androids
9. $650 iDevice $275 Android
10. Android One India, Pakistan, Turkey, Myanmar, the Philippines, Indonesia, Nepal, Sri Lanka, Bangladesh, Nigeria, Ghana, Ivory Coast, Kenya, Egypt, Morocco
11. 2/3 South Africans
12. 4% 2014 25% 2017 Nigeria + Kenya Data Subscriptions
13. World Phone
14. Design Challenges
15. Global Person
16. Literacy
18. Digital Literacy
21. 2007 App Store 2008 Google Play
22. $100 Billion
24. Human Centered Design
25. Before I can walk in another person's shoes, I must first remove my own. Brian Tracy
26. How?
27. Travel is fatal to prejudice, bigotry, and narrow- mindedness ... Mark Twain
29. Global Contacts
31. Feedback
32. Cultural Sensitivity
33. There’s a temptation to think, ‘Oh it’s east Africa and how different can these countries be?’ But it turns out they can be very different. In almost every sense. I mean, they speak different languages, they have different tribal [roles] ... Education level varies, the role of government ... all these things have implications on the software you build.” Thor Muller
34. Technical Challenges Best Case Optimism Syndrome
35. Devices Low-End || Android One
36. Device Citizenship Fast, Efficient, Less Images
37. To Limit, Or Not To Limit Dependencies That is the question
38. 5 MB
39. Markets The new fragmentation
40. $.99 Purchase $10/Week
41. Data Spotty at best
42. Unlimited Data Is A Lie
43. Data Citizenship Pre-Fetching, Offline, Limit Downloads, Monitor Dependencies
45. Battery I'm dying ... Already?
46. Battery Citizenship Analyze Usage, Batch + Limit Network Calls, Limit Location Fetching
47. Volta
48. Battery Historian adb shell dumpsys batterystats --enable full-wake-history
49. Doze
50. Globally Inclusive Coding
51. Citizenship Think globally, act within local variable scope
52. We make the world we live in and shape our own environment. Orison Swett Marden
53. The goal of life is not to have our lives mean something to ourselves. The goal of life is to have our lives mean something to others. Simon Sinek
54. Humility Check your Android privilege
55. Never look down on anybody unless you're helping them up. Jesse Jackson
56. Empathy Reality-based design and development
57. Learning Empathy Listen Intently, Watch + Wonder, Understand Your Adversaries, Choose Other Side
58. The moment you think of others, your mind widens. Dalai Lama
59. Efficiency Clean up your app
60. Efficiency Tune your backend, fetch less data, create offline experiences, resilient when no data, make app faster, reduce APK size, better battery usage, find memory leaks, less images, ...
61. Citizenship Humility Empathy Efficiency
62. Action is the foundational key to all success. Pablo Picasso
64. Thanks! ❤ Corey Latislaw || @corey_latislaw || coreylatislaw.com