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Android is the World Phone

Android is the World Phone

Android is the most popular operating system in the world and growing rapidly.

Emerging markets are where most of the mobile growth over the next decade will occur, but there are too few solutions that specifically target (or even consider) their needs. Building solutions that serve all of your customers will become increasingly more important.

We will explore emerging use cases, technical challenges, and social challenges you will encounter when serving these markets. You will walk away with guidelines to write globally inclusive applications in order to make a broader global impact.

How will you impact the next billion?


Corey Latislaw

August 27, 2015


  1. Android Is The World Phone Corey Latislaw || @corey_latislaw ||

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  5. Why Should You Care?

  6. Shipments will more than double between now and 2018 within

    key emerging markets, including India, Indonesia, and Russia. In addition, China will account for nearly a third of all smartphone shipments in 2018.
  7. 1.8 Billion in 2018

  8. 80% 1.5 Billion New Androids

  9. $650 iDevice $275 Android

  10. Android One India, Pakistan, Turkey, Myanmar, the Philippines, Indonesia, Nepal,

    Sri Lanka, Bangladesh, Nigeria, Ghana, Ivory Coast, Kenya, Egypt, Morocco
  11. 2/3 South Africans

  12. 4% 2014 25% 2017 Nigeria + Kenya Data Subscriptions

  13. World Phone

  14. Design Challenges

  15. Global Person

  16. Literacy

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  18. Digital Literacy

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  21. 2007 App Store 2008 Google Play

  22. $100 Billion

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  24. Human Centered Design

  25. Before I can walk in another person's shoes, I must

    first remove my own. Brian Tracy
  26. How?

  27. Travel is fatal to prejudice, bigotry, and narrow- mindedness ...

    Mark Twain
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  29. Global Contacts

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  31. Feedback

  32. Cultural Sensitivity

  33. There’s a temptation to think, ‘Oh it’s east Africa and

    how different can these countries be?’ But it turns out they can be very different. In almost every sense. I mean, they speak different languages, they have different tribal [roles] ... Education level varies, the role of government ... all these things have implications on the software you build.” Thor Muller
  34. Technical Challenges Best Case Optimism Syndrome

  35. Devices Low-End || Android One

  36. Device Citizenship Fast, Efficient, Less Images

  37. To Limit, Or Not To Limit Dependencies That is the

  38. 5 MB

  39. Markets The new fragmentation

  40. $.99 Purchase $10/Week

  41. Data Spotty at best

  42. Unlimited Data Is A Lie

  43. Data Citizenship Pre-Fetching, Offline, Limit Downloads, Monitor Dependencies

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  45. Battery I'm dying ... Already?

  46. Battery Citizenship Analyze Usage, Batch + Limit Network Calls, Limit

    Location Fetching
  47. Volta

  48. Battery Historian adb shell dumpsys batterystats --enable full-wake-history

  49. Doze

  50. Globally Inclusive Coding

  51. Citizenship Think globally, act within local variable scope

  52. We make the world we live in and shape our

    own environment. Orison Swett Marden
  53. The goal of life is not to have our lives

    mean something to ourselves. The goal of life is to have our lives mean something to others. Simon Sinek
  54. Humility Check your Android privilege

  55. Never look down on anybody unless you're helping them up.

    Jesse Jackson
  56. Empathy Reality-based design and development

  57. Learning Empathy Listen Intently, Watch + Wonder, Understand Your Adversaries,

    Choose Other Side
  58. The moment you think of others, your mind widens. Dalai

  59. Efficiency Clean up your app

  60. Efficiency Tune your backend, fetch less data, create offline experiences,

    resilient when no data, make app faster, reduce APK size, better battery usage, find memory leaks, less images, ...
  61. Citizenship Humility Empathy Efficiency

  62. Action is the foundational key to all success. Pablo Picasso

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  64. Thanks! ❤ Corey Latislaw || @corey_latislaw || coreylatislaw.com