Partner Enablement Webinar: Contentful's Content Hub Launch

Transcript

1. November 29, 2018 Partner Success Webinar New Solution Launch: Content Hub
2. Speakers
3. Johanna Hyde Senior Product Marketing Manager, Contentful Taylor Gilbert Director of Partnerships, Contentful
4. ❖ This webinar is being recorded ❖ Please type your questions into the question box; we’ll answer them after the presentation ❖ Get in touch: product-marketing@contentful.com Housekeeping
5. ❖ Our Mission ❖ Marketing Strategy ➢ Solutions > Features ❖ Content Hub Solution Launch ➢ Customer Proof ➢ Who it’s for & Why they should care ➢ What else is in it for customers ➢ Quantify the Benefits ➢ What’s Next ❖ Takeaway / Q&A Agenda
6. Our Mission
7. Our 3 year mission: Modernize how content flows by leading the transition from legacy CMS to content infrastructure
8. Marketing Strategy
9. Modernize (Overarching Theme) Supporting Initiatives: Content infrastructure Launch ❖ Q2 2018 A layer of the modern stack Additive Solutions: ❖ Q3 2018 Modern Stack Website ❖ Q4 2018 Content Hub
10. Supporting Partner Initiatives: DXS Alliance ❖ Stacks > Suites Modernize (Overarching Theme) Partner Program Launch ❖ “Nine of ten companies turn to digital agencies ...to design, build, and manage their digital customer experiences.” - Forrester Vendor Landscape: Digital Experience Service Providers, 2017
11. Solutions > Features
12. Solutions address their problems Focus on WHAT they can accomplish with Contentful.
13. Ex. Modern Stack Website Our most common frontend use case $$$
14. Frontends are top priority for decision makers
15. When you hear front end pain, lead with CDA value A content hub, a system of record for your content
16. When you hear front end pain, lead with CDA value A content hub, a system of record for your content any channel, language, device, or locale. ship & iterate faster.
17. Ex. Content Hub More and more we are hearing... “Our content is all over the place”
18. When you hear back end pain, lead with CMA value A content hub, a system of record for your content
19. When you hear back end pain, lead with CMA value A content hub, a system of record for your content integrate, reduce silos start small future proof foundation
20. Today, we focus heavily on frontend problems (Projects: Web, Mobile, Kiosks, IoT) We want to address backend problems too (disparate systems, multiple codebases, aging architecture)
21. Content Hub Solution Launch
22. Customer Proof
23. Customer Proof FLEXIBLE FAST CONNECTED UBIQUITOUS UNIFIED LOW RISK EMPOWERING Replaced nine Wordpress sites (one for each language) with a single, multi-locale Contentful site
24. Customer Proof FLEXIBLE FAST CONNECTED UBIQUITOUS UNIFIED LOW RISK EMPOWERING My Account Home Solutions Business Solutions Mobility Support Consolidated 7 content sources into a single content hub across 5 business units
25. Customer Proof FLEXIBLE FAST CONNECTED UBIQUITOUS UNIFIED LOW RISK EMPOWERING A single repository for all drafted and published content 50% reduction in technical debt, by eliminating multiple, siloed CMSes UNIFIED
26. Either way, show them the complete value chain A content hub, a system of record for your content Two chapters, one story
27. Create a path for them to go all in “Simplify back-end services, extend legacy systems, and drive code reuse.” - Forrester Set expectations early for an expansion to their full potential
28. Who it’s for & Why they should care
29. For Enterprises Who... Struggle with content in DISPARATE BACKENDS
30. UNIFIED We are... Struggle with content in DISPARATE BACKENDS
31. Lack easy & efficient ACCESS TO CONTENT UNIFIED For teams who... Struggle with content in DISPARATE BACKENDS
32. CONNECTED Lack easy & efficient ACCESS TO CONTENT UNIFIED We are... Struggle with content in DISPARATE BACKENDS
33. Are BLOCKED CONNECTED Lack easy & efficient ACCESS TO CONTENT UNIFIED For managers who... Struggle with content in DISPARATE BACKENDS
34. LOW RISK Are BLOCKED CONNECTED Lack easy & efficient ACCESS TO CONTENT UNIFIED We are... Struggle with content in DISPARATE BACKENDS
35. What else is in it for customers?
36. What they get AGGREGATION into a single repository INTEGRATION of existing sources TRANSFORMATION of content to be ready for the next generation of digital products CREATE CAPACITY & internal readiness for any digital product
37. What they eliminate Skip the migration migraines Don’t disrupt workflows Abandon rigid models Cut out redundant tasks
38. Quantify the benefits
39. Reduce Costs Lower operational & maintenance overhead We handle the updates, bug fixes, security and compliance Technology People Process Automate redundant tasks Allow experts to focus on high value work Reduce attrition Time and cost savings from eliminating inefficient, bloated workflows Higher productivity and employee satisfaction reduced time to market by 88%, going from 6 months to 3 of weeks to launch new medium-sized drug websites. Ex. Global Pharmaceutical Company
40. What’s Next
41. ❖ Talk to your Partnership Manager ❖ Ask your team or customer team if you have any clients that need to move fast in 2019 but are burdened by multiple content sources. Next Steps
42. Content Hub Solution Landing Page
43. Whitepaper
44. Nurture Asset
45. Infographic (nurture) “Legacy CMS vs Modern Content Infrastructure”
46. Solution Brief
47. Takeaway
48. It’s a spectrum Where does their biggest problem reside? How many CMSes do you have? Copy and paste nightmares? Redundant systems and processes? Content creation bottlenecks? CONTENT HUB
49. Need more speed to market? Difficulty launching new digital products? Lacking brand consistency across properties? Looking to increase global reach? MODERN STACK WEBSITE It’s a spectrum Where does their biggest problem reside?
50. Q&A