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Change the IA, Change the Org: Diverting the Politics of Information Architecture

by Devin Asaro

Published October 18, 2016 in Design

Content strategists are increasingly taking responsibility for influencing their organization's information architecture — which is an inherently political exercise. Everyone from product managers to the executive team has an idea about what’s most important, and how it should be organized on the site. But determining your IA by committee ensures only the loudest voices are heard, and often leaves users out of the picture. Learn how to combine UX and content strategy exercises like card sorting and tree testing to build an information architecture that starts and ends with your user’s voice.​