Reflections on BuddyCard data

BuddyCard is a mobile membership card system, launched in 2012 Q4 in Taipei. This is a reflection on the data we collected in early stage of BuddyCard.

Transcript

1. A REFLECTION ON DATA COLLECTED
2. THIS IS OUR FOCUS • Customers come to merchants • Staffs introduce the service • Customers get cards/apps to scan merchant scan at tablet
3. THE PROBLEM IS... • Slow to user boosting • Relying on staffs too much • training • rush hour • Merchant number becomes a dominant factor to user number merchant scan at tablet
4. TWO MERCHANTS 32 members 28 days ~ 1.14 member/day 32 members 5 days ~ 6.4 member/day Vitus? 80 members in 5 days ~ 16 each day
5. HOW CAN WE HELP? • Ask staffs to promote? • Distribute physical cards aggressively? This distribution may not be what we want
6. HOLD ON
7. FROM DATA WE COLLECTED • We have 289 members registered with email/FB • Only 111 of them have checked in at least one of our merchants merchant scan at tablet Activation Rate: 38.4%
8. WHICH MEANS... merchant scan at tablet landing page AppStore Facebook 61.5% signup users don't know where to use our service
9. SOUNDS LIKE AN ISSUE
10. GOALS • Increase activation rate • We are making a merchant list in mobile App • Better in-store promotion • Need to communicate with store owners and staffs
11. Be Brave!