Why Security is the New Go Faster Stripe | Crystal Carter | Brighton SEO

Website Security and Page Speed are both ranking factors, but how does one impact the other? Sure you’ve got an SSL, but what more can you do to reduce friction for Users and the wider web?

In this talk, Crystal Carter shares tips, tools, insights and case studies on security optimizations that make your site faster for Users and Google.

Transcript

1. Why Security is the New Go Faster Stripe Crystal Carter | Wix SLIDESHARE.NET/CRYSTALCARTER21 @CrystalontheWeb
2. •How Security Impacts Site Speed •Why it Matters for SEO •Tools You Can Use ↓ Security: The New Go Faster Stripe *
3. How Does Security Affect Site Speed? Security: The New Go Faster Stripe #brightonseo | @crystalontheweb
4. Security: The New Go Faster Stripe
6. Consistency Compatibility Friction Reduction Security: The New Go Faster Stripe #brightonseo | @crystalontheweb
7. Consistency
8. Consistency Use Best Quality SSL #brightonseo | @crystalontheweb
9. 🗹 27% Server Response 🗹 34% Server Connection 🗹 40% DNS Lookup Time Resolving SSL chain issues contributed to: Consistency #brightonseo | @crystalontheweb
10. Update Internal Links ❌http://example.com ✅https://example.com Consistency #brightonseo | @crystalontheweb
11. Update Internal Links to https to improve loading Consistency #brightonseo | @crystalontheweb
12. Compatibility
13. Compatibility
14. Compatibility 🗹 Enable TLS 1.3 Protocol 🗹 Upgrading to HTTP 3 🗹 Add HSTS Headers #brightonseo | @crystalontheweb
15. Compatibility 63% of Servers Prefer TLS 1.3
16. Compatibility #brightonseo | @crystalontheweb
17. Compatibility TLS 1.2 Security ‘Handshakes’ #brightonseo | @crystalontheweb
18. Compatibility TLS 1.3 Reduced Security ‘Handshakes’
19. Compatibility Add HSTS Headers for HTTPS Preload Eligibility #brightonseo | @crystalontheweb
20. Compatibility Removes the need to redirect from http to https Add HSTS Headers for HTTPS Preload Eligibility #brightonseo | @crystalontheweb
21. Compatibility Upgrading to HTTP 3 #brightonseo | @crystalontheweb
22. Compatibility Upgrading to HTTP 3 Enable via server provider #brightonseo | @crystalontheweb
23. ↓ * Why Does This Matter for SEO?
24. 🗹 Ranking Factors 🗹 Link Building Impact 🗹 Customer Positioning Security: SEO Impact #brightonseo | @crystalontheweb
25. 2014 2018 Confirmed Ranking Factors Security: SEO Impact #brightonseo | @crystalontheweb
26. Facebook Traffic Can Load 2x - 6x Slower than Site Average Security: SEO Impact #brightonseo | @crystalontheweb
27. Campaign & Link Building Impact High Authority Sites Use TLS 1.3 & more. Security improves connectivity to these sites. Security: SEO Impact #brightonseo | @crystalontheweb
28. Competitive Positioning Security: SEO Impact #brightonseo | @crystalontheweb
29. Security: The New Go Faster Stripe
30. Tools You Can Use *
31. SSL Shopper Security: Audit Tools #brightonseo | @crystalontheweb
32. SSL Labs Test Security: Audit Tools #brightonseo | @crystalontheweb
33. Security: Audit Tools Chrome Dev Tools #brightonseo | @crystalontheweb
34. Security: Audit Tools #brightonseo | @crystalontheweb
35. Security: Audit Tools #brightonseo | @crystalontheweb
36. Security: Audit Tools HSTS Preload Tester #brightonseo | @crystalontheweb
37. Security: Audit Tools Security Headers Test #brightonseo | @crystalontheweb
38. Screaming Frog Custom Search & Reports Security: Audit Tools #brightonseo | @crystalontheweb
40. Security: Implementation What You're Updating Who’s Responsible? How to Validate Internal http links SEO Team Screaming Frog #brightonseo | @crystalontheweb
41. Security: Implementation What You're Updating Who’s Responsible? How to Validate Security Headers: Feasibility Server Team security headers. com #brightonseo | @crystalontheweb
42. Security: Implementation What You're Updating Who’s Responsible? How to Validate Security Headers: Updates Dev Team security headers. com #brightonseo | @crystalontheweb
43. Security: Implementation What You're Updating Who’s Responsible? How to Validate SSL Chain Issues Certificate Authority SSL Checker by SSLShopper #brightonseo | @crystalontheweb
44. Security: Implementation What You're Updating Who’s Responsible? How to Validate TLS Level Hosting Provider SSL Server Test by SSL Labs #brightonseo | @crystalontheweb
45. #brightonseo | @crystalontheweb Security: Implementation
46. Security: The New Go Faster Stripe
47. Thank You! Any questions? ↓