North Beach Poster Process

This is an example of my process for poster advertisement.
Client: North Beach, MD.
Subject: Image to stand alone to represent the diverse, welcoming and fun community of North Beach.

Transcript

1. North Beach Poster Details https://cyoungstudio.art Market: Advertising, Client: North Beach, MD. Visiter’s Buero - Visit North Beach. Audience: General Adult Purpose: Poster illustrating diverse activities and welcoming environment. Important Content: • Create a balance between nature and figures. • Abstract the complexity of the location • Advertisement- for civic pride & engagement • “Shop Local, Eat Local, Love Local” • Fanciest Staycation Around
2. Project Ideation https://cyoungstudio.art Town Slogan: “Jewel of the Chesapeake” https://www.northbeachmd.org/welcome-nort h-beach/pages/our-town-jewel-chesapeake-b ay - Voted: “Best Bay Beach” and “Best Bay Town” - Sandy Beach, Boardwalk, lined with flowerbeds, park benches, Fishing Pier. - “Unique/colorful past” eclectic special events & divers recreational opportunities - Shopping: Novelties, Antiques, Bakery/coffee, icecream, restaurants, Art gallery - Parks: Nature: Wetlands Overlook
3. Project Ideation Thumbnails https://cyoungstudio.art
4. Project Reference / Inspiration https://cyoungstudio.art
5. Project Comps. Designs for Client Approval https://cyoungstudio.art Color Options
6. Project Development https://cyoungstudio.art
7. Project Final https://cyoungstudio.art With Logo