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Small Business Website DIY pt1

Small Business Website DIY pt1

Greenville Chamber of Commerce WordPress Class

Paul Williams

July 08, 2014
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  1. Agenda Week 1 • Why your website is important •

    What ‘The Cloud’ actually is • How the WWW actually works. • How Google gives you search results • How WordPress fits into everything. • Set up your url and web hosting
  2. Agenda Week 2 • Configure your web hosting and install

    WordPress • Pages vs. Posts • Create a ‘bare bones’ website • WordPress themes
  3. Agenda Week 3 • Use what we know about WP

    Pages and Posts • WP Plugins • Contact Forms, Google Maps, Social Media, and Videos on your site • Images and Galleries
  4. Agenda Week 4 • More Plugins • Improve Search Engine

    Optimization (SEO) • Add More Users • Understanding visitor data using Google Analytics • Turn the key, and push the button - ‘Go Live’!
  5. The Internet is (lots) of connected computers Web sites makes

    up the www, but are only a small part of what is ‘the Internet’. In addition to web sites there is lots of other data (like images, movies, music, email) That data is passed around via the Internet.
  6. Those ‘Internet’ computers are located all around the world. Some

    exist to store data, others exist to route the data around from where it’s stored to your computer in your house.
  7. You make a request by typing something like “www.mywebpage.com” and

    the browser sends out a message. ! But the computer makes a call out across the internet to an IP address. ! You could go to : http://173.252.110.27 But it’s easier to just type : facebook.com
  8. And then this happens: ! <!DOCTYPE html> <html lang="en" id="facebook"

    class="no_js"> <head><meta charset="utf-8" /><script>function envFlush(a){function b(c){for(var d in a)c[d]=a[d];}if(window.requireLazy) {window.requireLazy(['Env'],b);}else{Env=window.Env||{};b(Env);}} envFlush({"ajaxpipe_token":"AXissPAF3Pedg3rr","lhsh":"SAQFXkCcp","khsh":"0`sj`e`rm`s-0fdu^gshdoer-0gc^eurf-3gc^eurf; 1;enbtldou;fduDmdldourCxO`ld-2YLMIuuqSdptdru;qsnunuxqd;rdoe"});</script><script>CavalryLogger=false;</ script><noscript><meta http-equiv="refresh" content="0; URL=/?_fb_noscript=1" /></noscript><meta name="referrer" content="default" id="meta_referrer" /><title id="pageTitle">Welcome to Facebook - Log In, Sign Up or Learn More</title><meta property="og:site_name" content="Facebook" /><meta property="og:url" content="https://www.facebook.com/" /><meta property="og:image" content="https://www.facebook.com/images/fb_icon_325x325.png" /><meta property="og:locale" content="en_US" /><link rel="canonical" href="https://www.facebook.com/" /><link rel="alternate" media="only screen and (max- width: 640px)" href="https://www.facebook.com/" /><link rel="alternate" media="handheld" href="https://www.facebook.com/" / ><link rel="alternate" hreflang="x-default" href="https://www.facebook.com/" /><link rel="alternate" hreflang="en" href="https:// www.facebook.com/" /><link rel="alternate" hreflang="es" href="https://es-la.facebook.com/" /><link rel="alternate" hreflang="es- es" href="https://es-es.facebook.com/" /><link rel="alternate" hreflang="fr" href="https://fr-fr.facebook.com/" /><link rel="alternate" hreflang="fr-ca" href="https://fr-ca.facebook.com/" /><link rel="alternate" hreflang="id" href="https://id- id.facebook.com/" /><link rel="alternate" hreflang="it" href="https://it-it.facebook.com/" /><link rel="alternate" hreflang="ko" href="https://ko-kr.facebook.com/" /><link rel="alternate" hreflang="th" href="https://th-th.facebook.com/" /><link rel="alternate" hreflang="vi" href="https://vi-vn.facebook.com/" /><meta name="description" content="Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with..." /><meta name="robots" content="noodp,noydir" /><noscript><meta http-equiv="X-Frame-Options" content="DENY" /></noscript><link rel="shortcut icon" href="https://fbstatic-a.akamaihd.net/rsrc.php/yl/r/H3nktOa7ZMg.ico" /> <link type="text/css" rel="stylesheet" href="https://fbstatic-a.akamaihd.net/rsrc.php/v2/yq/r/05M-b45yhzv.css" /> <link type="text/css" rel="stylesheet" href="https://fbstatic-a.akamaihd.net/rsrc.php/v2/yD/r/pgV5t1lpQTC.css" /> <link type="text/css" rel="stylesheet" href="https://fbstatic-a.akamaihd.net/rsrc.php/v2/yL/r/x3bsMJyVkPp.css" />
  9. <script src="https://fbstatic-a.akamaihd.net/rsrc.php/v2/y_/r/ucvi3_qraAF.js" crossorigin="anonymous"></script> <script>(require("ServerJSDefine")).handleDefines([["URLFragmentPreludeConfig",[], {"incorporateQuicklingFragment":true,"hashtagRedirect":true},137],["BootloaderConfig",[],{},329],["CurrentUserInitialData",[], {"USER_ID":"0","ACCOUNT_ID":"0"},270],["SiteData",[],{"revision": 1320059,"tier":"","push_phase":"V3","pkg_cohort":"EXP1:DEFAULT","vip":"31.13.74.144"},317],["DTSGInitialData",[],{},258],["ISB",[], {},330],["LSD",[],{"token":"AVouH7sg"},323],["BanzaiConfig",[],{"EXPIRY":86400000,"MAX_SIZE":10000,"MAX_WAIT": 150000,"RESTORE_WAIT":150000,"blacklist":["time_spent"],"gks": {"adapterhooks":true,"boosted_pagelikes":true,"boosted_website":true,"boosted_posts":true,"jslogger":true,"miny_compression":tr

    ue,"pages_client_logging":true,"time_spent_bit_array":true,"time_spent_debug":true,"useraction":true,"videos":true,"visibility_track ing":true,"vitals":true}},7],["AsyncRequestConfig",[],{"retryOnNetworkError":"1"},328],["TrackingConfig",[],{"domain":"https:\/\/ pixel.facebook.com"},325],["ErrorSignalConfig",[],{"uri":"https:\/\/error.facebook.com\/common\/scribe_endpoint.php"},319], ["InitialServerTime",[],{"serverTime":1404792792000},204],["FbtLogger",[],{"logger":null},288],["UFIConstants",[],{"UFIActionType": {"COMMENT_LIKE":"fa-type:comment-like","COMMENT_SET_SPAM":"fa-type:mark-spam","DELETE_COMMENT":"fa-type:delete- comment","DISABLE_COMMENTS":"fa-type:disable-comments","LIVE_DELETE_COMMENT":"fa-type:live-delete- comment","LIKE_ACTION":"fa-type:like","SUBSCRIBE_ACTION":"fa-type:subscribe","REMOVE_PREVIEW":"fa-type:remove- preview","MARK_COMMENT_SPAM":"fa-type:mark-spam","CONFIRM_COMMENT_REMOVAL":"fa-type:confirm- remove","TRANSLATE_COMMENT":"fa-type:translate-comment","COMMENT_LIKECOUNT_UPDATE":"fa-type:comment- likecount-update","GIFT_SUGGESTION":"fa-type:gift-suggestion"},"UFICommentOrderingMode": {"CHRONOLOGICAL":"chronological","RANKED_THREADED":"ranked_threaded","TOPLEVEL":"toplevel","RECENT_ACTIVITY":"re cent_activity","FEATURED":"featured","UNSUPPORTED":"unsupported"},"UFIFeedbackSourceType":{"PROFILE":0,"NEWS_FEED": 1,"OBJECT":2,"MOBILE":3,"EMAIL":4,"PROFILE_APPROVAL":10,"TICKER":12,"NONE":13,"INTERN":14,"ADS": 15,"EVENT_GOING_FLYOUT":16,"PHOTOS_SNOWLIFT":17,"NOTIFICATION_FLYOUT":18,"LOCAL_FEED": 19},"UFIPayloadSourceType":{"UNKNOWN":0,"INITIAL_SERVER":1,"LIVE_SEND":2,"USER_ACTION":3,"ENDPOINT_LIKE": 10,"ENDPOINT_COMMENT_LIKE":11,"ENDPOINT_ADD_COMMENT":12,"ENDPOINT_EDIT_COMMENT": 13,"ENDPOINT_DELETE_COMMENT":14,"ENDPOINT_COMMENT_SPAM":16,"ENDPOINT_REMOVE_PREVIEW": 17,"ENDPOINT_ID_COMMENT_FETCH":18,"ENDPOINT_COMMENT_FETCH":19,"ENDPOINT_TRANSLATE_COMMENT": 20,"ENDPOINT_BAN":21,"ENDPOINT_SUBSCRIBE":22,"ENDPOINT_COMMENT_LIKECOUNT_UPDATE": 23,"ENDPOINT_DISABLE_COMMENTS":24,"ENDPOINT_ACTOR_CHANGE":25},"UFIStatus": {"DELETED":"status:deleted","SPAM":"status:spam","SPAM_DISPLAY":"status:spam-display","LIVE_DELETED":"status:live- deleted","FAILED_ADD":"status:failed-add","FAILED_EDIT":"status:failed-edit","PENDING_EDIT":"status:pending-
  10. edit"},"attachmentTruncationLength":80,"commentTruncationLength":420,"commentTruncationMaxLines": 3,"commentTruncationPercent":0.6,"commentURLTruncationLength":60,"defaultPageSize": 50,"infiniteScrollRangeForQANDAPermalinks":1000,"minCommentsForOrderingModeSelector": 2,"unavailableCommentKey":"unavailable_comment_key"},240],["ProfilePicCropViewerGating",[], {"viewer":false,"zoomcrop":false},404]]);new (require("ServerJS"))().handle({"require":[["markJSEnabled"],["lowerDomain"], ["URLFragmentPrelude"],["Primer"],["Bootloader"]]});</script></head><body class="fbIndex UIPage_LoggedOut hasSmurfbar

    hasSmurfbarLoggedOut hasPrivacyLite webkit chrome mac Locale_en_US" dir="ltr"><div class="_li"><div id="pagelet_bluebar" data-referrer="pagelet_bluebar"><div id="blueBarHolder"><div id="blueBar" class="aboveSidebar"><div><div class="loggedout_menubar_container"><div class="clearfix loggedout_menubar"><a class="lfloat _ohe" href="/" title="Go to Facebook Home"><i class="fb_logo img sp_9vUokIDmpP8 sx_15c231"><u>Facebook logo</u></i></a><div class="menu_login_container rfloat _ohf"><form id="login_form" action="https://www.facebook.com/login.php?login_attempt=1" method="post" onsubmit="return window.Event &amp;&amp; Event.__inlineSubmit &amp;&amp; Event.__inlineSubmit(this,event)"><input type="hidden" name="lsd" value="AVouH7sg" autocomplete="off" /><table cellspacing="0"><tr><td class="html7magic"><label for="email">Email or Phone</label></td><td class="html7magic"><label for="pass">Password</label></td></tr><tr><td><input type="text" class="inputtext" name="email" id="email" value="" tabindex="1" /></td><td><input type="password" class="inputtext" name="pass" id="pass" tabindex="2" /></td><td><label class="uiButton uiButtonConfirm" id="loginbutton" for="u_0_n"><input value="Log In" tabindex="4" type="submit" id="u_0_n" / ></label></td></tr><tr><td class="login_form_label_field"><div><div class="uiInputLabel clearfix uiInputLabelLegacy"><input id="persist_box" type="checkbox" name="persistent" value="1" tabindex="3" class="uiInputLabelInput uiInputLabelCheckbox" /><label for="persist_box" class="uiInputLabelLabel">Keep me logged in</ label></div><input type="hidden" name="default_persistent" value="0" /></div></td><td class="login_form_label_field"><a rel="nofollow" href="https://www.facebook.com/recover/initiate">Forgot your password?</a></td></tr></table><input type="hidden" autocomplete="off" name="timezone" value="" id="u_0_o" /><input type="hidden" name="lgnrnd" value="211312_7Acy" /><input type="hidden" id="lgnjs" name="lgnjs" value="n" /><input type="hidden" autocomplete="off" id="locale" name="locale" value="en_US" /></form></div></div></div></div></div></div></div><div id="globalContainer" class="uiContextualLayerParent"><div id="content" class="fb_content clearfix"><div><div class="_50dz"><style type="text/ css"> .product_desc { width: 440px; } </style><div style="background: #edf0f5"><div class="pvl" style="width: 980px; margin: 0 auto"><div class="_7d _6_ _76"><h1 class="inlineBlock _3ma _6n _6s _6v" style="padding: 42px 0 24px; font-size: 28px; line-height: 36px"> Connect with friends and the<br />world around you on Facebook. </h1><div class="mtl pbm"><div class="_6a _6b mrl" style="text-align: center; width: 55px"><img class="img" src="https://fbcdn-dragon-a.akamaihd.net/ hphotos-ak-xap1/t39.2365-6/851565_602269956474188_918638970_n.png" alt="" style="vertical-align: middle" /></div><div
  11. class="_6a _6b product_desc"><span class="mtl _3ma _6p _6s _6v"> See photos

    and updates </span><span class="mlm _6q _6t _mf"> from friends in News Feed. </span></div></div><div class="mtl pbm"><div class="_6a _6b mrl" style="text-align: center; width: 55px"><img class="img" src="https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xap1/ t39.2365-6/851585_216271631855613_2121533625_n.png" alt="" style="vertical-align: middle" /></div><div class="_6a _6b product_desc"><span class="mtl _3ma _6p _6s _6v"> Share what&#039;s new </span><span class="mlm _6q _6t _mf"> in your life on your Timeline. </span></div></div><div class="mtl pbm"><div class="_6a _6b mrl" style="text-align: center; width: 55px"><img class="img" src="https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xap1/ t39.2365-6/851558_160351450817973_1678868765_n.png" alt="" style="vertical-align: middle" /></div><div class="_6a _6b product_desc"><span class="mtl _3ma _6p _6s _6v"> Find more </span><span class="mlm _6q _6t _mf"> of what you&#039;re looking for with Graph Search. </span></div></div></div><div class="_6_ _74"><h1 class="mbs _3ma _6n _6s _6v" style="font-size: 36px">Sign Up</h1><h2 class="mbl _3m9 _6o _6s _mf">It’s free and always will be.</ h2><div><div><noscript><div id="no_js_box"><h2>JavaScript is disabled on your browser.</h2><p>Please enable JavaScript on your browser or upgrade to a JavaScript-capable browser to register for Facebook.</p></div></noscript><div class="_58mf"><div id="reg_box" class="registration_redesign"><form method="post" id="reg" name="reg" action="https:// m.facebook.com/r.php" onsubmit="return function(event)&#123;return false;&#125;.call(this,event)!==false &amp;&amp; window.Event &amp;&amp; Event.__inlineSubmit &amp;&amp; Event.__inlineSubmit(this,event)"><input type="hidden" name="lsd" value="AVouH7sg" autocomplete="off" /><div id="reg_form_box" class="large_form"><div class="clearfix _58mh"><div class="mrm lfloat _ohe"><div class="_5dbb" id="u_0_0"><input type="text" class="inputtext _58mg _5dba DOMControl_placeholder" data-type="text" name="firstname" value="First Name" aria-required="1" placeholder="First Name" id="u_0_1" aria-label="First Name" /><i class="_5dbc img sp_9vUokIDmpP8 sx_116e5b"></i><i class="_5dbd img sp_9vUokIDmpP8 sx_fa2374"></i></div></div><div class="mbm rfloat _ohf"><div class="_5dbb" id="u_0_2"><input type="text" class="inputtext _58mg _5dba DOMControl_placeholder" data-type="text" name="lastname" value="Last Name" aria- required="1" placeholder="Last Name" id="u_0_3" aria-label="Last Name" /><i class="_5dbc img sp_9vUokIDmpP8 sx_116e5b"></i><i class="_5dbd img sp_9vUokIDmpP8 sx_fa2374"></i></div></div></div><div class="mbm"><div class="_5dbb" id="u_0_4"><input type="text" class="inputtext _58mg _5dba DOMControl_placeholder" data-type="text" name="reg_email__" value="Your Email" aria-required="1" placeholder="Your Email" id="u_0_5" aria-label="Your Email" /><i class="_5dbc img sp_9vUokIDmpP8 sx_116e5b"></i><i class="_5dbd img sp_9vUokIDmpP8 sx_fa2374"></i></div></ div><div class="mbm" id="u_0_6"><div class="_5dbb" id="u_0_7"><input type="text" class="inputtext _58mg _5dba DOMControl_placeholder" data-type="text" name="reg_email_confirmation__" value="Re-enter Email" aria-required="1" placeholder="Re-enter Email" id="u_0_8" aria-label="Re-enter Email" /><i class="_5dbc img sp_9vUokIDmpP8 sx_116e5b"></ i><i class="_5dbd img sp_9vUokIDmpP8 sx_fa2374"></i></div></div><div class="mbm"><div class="_5dbb"
  12. Google Search Results Step 2 - Make sure those phrases

    actually appear on your website!! *This is overly simplified for now.
  13. Google Search Results A few other tips: • A ‘good’

    URL • Inbound Links • A bunch of other stuff that WordPress will do automatically. *This is overly simplified for now.
  14. Google Search Results Often though, 1 or 2 word URLs

    are already taken. umbrellasInGreenville.com or umbrellasAndRainGear.com will be almost as good.
  15. WordPress Offers us: • The ability to quickly create new

    pages • Keep existing pages updated • It does a lot of additional ‘magic’ to help with SEO. • Nicely handles images • Allows us to ‘drag and drop’ lots of different things.
  16. Homework • If you don’t already have one get a

    URL and hosting. • If you do already have one, consider the SEO impact
  17. Homework • If you decide to get a new one:


    http://bit.ly/rockyourwebsite • And use the coupon code
 rockyourwebsite14
 for 25% off