When global Web Accessibility compliance leads to better organic performance

Is web accessibility still an option? Many still believe web accessibility is optional. However, it is not only about ethic or missing out 16% of the population, but with the European Accessibility Act (EEA) set to be enforced in 2025, accessibility, will transition from recommendation to a legal requirement, mandating inclusivity across digital platforms.
Compliance is not boring. Sometimes it is the only things that trigger interest of decision maker.
Compliance means that if not you are legally binding and could pay fine.
The promise of my presentation is that there’s absolutely no contradiction between optimizing for performance, like SEO, and enhancing accessibility. In fact, best practices in SEO often align closely with those in accessibility, improving the user experience across the board. This is my promise to you, drawn from my experience of championing web accessibility in a FSTE100 company in the UK.

Transcript

1. www.Damien-Robert.com
2. Embracing COMPLIANCE
3. Enforced accessibility standards for public sector websites 2024
4. Enforced accessibility standards for private sector websites 2024
5. European Accessibility Act 28 June 2025
6. Enforced accessibility standards for private sector websites in July 2025
7. WCAG (2.1) AA https://www.w3.org/TR/WCAG21/ Global Law and Policy list – Lainey Feingold https://www.lflegal.com/global-law-and-policy/
8. Unlearning ABLESIM
9. Helena
10. Name your CTA’s & add link anchors
11. Djebril
12. Add transcript & description to videos
13. Maud
14. Markups & heading structure
17. not a ranking factor, but “being a decent human being” Garry Ilyes ISS 2023
18. No contradiction 100% guaranteed
19. Stop SEO Start SEO
20. Busting MYTHS
21. MYTH 1: It’s ugly
23. MYTH 2: It’s costly.
24. 100,000 euros Netflix $800,000 Target $6 million
25. MYTH 3: AI will do the work.
27. MYTH 4: Just add that button.
28. Overlay factsheet overlayfactsheet.com/en/
29. MYTH 5: It’s too complicated.
32. Community
34. /shieldsjamie /danjharris
35. IAAP & Ability.net
36. 21 days in January 2025 #ChangeYourAbleistHabits www.Damien-Robert.Com/newsletter
37. Breathe. Here & Now. Tune in.