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The Organized Chaos of Email Creation

Cd62d88a83461e0b1daa8f2fa31c4dcb?s=47 Dan Denney
August 25, 2015

The Organized Chaos of Email Creation

Because creating emails wasn't already challenging enough, many of us are faced with managing dozens of emails across multiple platforms on a daily basis. In this session, we'll cover requirements and workflows for tracking both recurring and transactional emails. We'll start with asset management: partials, variables, and style guides. Then, we'll move into custom reporting, visual "send flows", and UX flows. You'll leave with a plan to stay sane and shred down the time it takes you to build an email.

Cd62d88a83461e0b1daa8f2fa31c4dcb?s=128

Dan Denney

August 25, 2015
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  1. The Organized Chaos of Email Creation @dandenney

  2. Good
 Morning!

  3. The Chaos 4-6 PROMOTIONALS 2 SERVICES 9,628,374 SENDS VIA MAILCHIMP

    >180,000 SENDS VIA MANDRILL 26 TRANSACTIONALS MONTHLY
  4. The Organized-ization? Building Iterating 2 SECTIONS

  5. "Be regular and orderly in your life, so that you

    may be violent and original in your work." "Be regular and orderly in your life, so that you may be violent and original in your work." - Gustave Flaubert
  6. "Be regular and orderly in your workflow, so that you

    may be violent and origin al in your emails."
  7. Building Goals - "No Media Queries" first - Push the

    limits of clients - A/B test content - Build from UX flows
  8. A story of how design adds value to a simple

    notification e-mail http://www.proxyclick.com/blog/proxyclick-journey/a-story-of-how-design-adds-value-to-a-simple-e-mail
  9. BIGGEST challenge in creating emails The

  10. BIGGEST challenge in creating emails The is time.

  11. "Time is what we want most, but what we use

    worst." - William Penn
  12. DRY

  13. RYALAP

  14. The Big Secret Choosing the right tool for the job.

  15. I am a Tool.

  16. You are a tool, too. :)

  17. Time-Saving Techniques - Updatable global assets - Partials - Automated

    code creation - Variables
  18. (Story Time) "Hi Code School Team!"

  19. 26 TRANSACTIONALS 2 SERVICES 9,628,374 SENDS VIA MAILCHIMP >180,000 SENDS

    VIA MANDRILL
  20. Updatable Global Assets - Logos - Social Icons - Any

    image in all emails
  21. None
  22. None
  23. Partials - Code shared in each email - At minimum,

    a single reusable template
  24. screenshot of files

  25. _footer _footer-mandrill

  26. One Template? It'd be cool, but I can't. Meh.

  27. Automated Code - Copy/paste - Styleguide - Snippets - Emmet

  28. <table border='0' cellpadding='0' cellspacing='0'> <tr> <td></td> </tr> </table>

  29. <!--[if (IE)|mso]> <table align='center' border='0' cellpadding='0' cellspacing='0' width='600'> <tr> <td>

    <![endif]--> <table align='center' border='0' cellpadding='0' cellspacing='0' class='flex-size' style='max- width: 600px;' width='100%'> <tr> <td align='left' class='text' style="color: #585a5b; font-family: 'Open Sans', Verdana, Helvetica, Arial, sans-serif; font-size: 16px; line-height: 24px;"></td> </tr> </table> <!--[if (IE)|mso]> </td> </tr> </table> <![endif]-->
  30. Styleguides are cool

  31. None
  32. Snippets "Do it. Just do it. Don't let your dreams

    be dreams."
  33. Emmet, yo

  34. Variables - Colors - Font stacks - Sizes - Tracking

    URLs - Meta
  35. Variables

  36. Watch Me

  37. Variables as a GUI

  38. Recap - Updatable global assets - Partials - Automated code

    - Variables You are a tool, but often not the best tool for repetitive tasks.
  39. Today 12-1:15 Tomorrow 2-2:40 Tomorrow 11:20-12 Today 3:30-4:15 Today 2-2:40

    Tomorrow 2:50-3:30
  40. Iterating

  41. Organization Techniques - Custom Reports - Send Flows - UX

    Flows
  42. (Story Time) Meet Jean

  43. "We're not very standardized ATM. CM for some stuff, Mailgun

    & Sendgrid for other stuff, & the rails app lol" "I've not done much with email in a while because of focus elsewhere; email at [company name] breaks my heart - it really does." "I'm hoping to find time to give it more attention in the future, but we really need a team of people focused on it."
  44. What ESPs are you using for promotional and transactional emails?

    https://litmus.com/community/discussions/3645-what-esps-are-you-using-for-promotional-and-transactional-emails
  45. Custom Reports - Your important data - Custom views -

    Automation Do as I say, not as I do ;)
  46. Tomorrow 11:20-12

  47. Custom Reporting

  48. None
  49. Send Flows - List of emails - Trigger details -

    Viewable links
  50. Basic send flows

  51. Basic send flows

  52. UX Flows - List of emails - Email CTAs -

    Target CTAs
  53. Basic UX flow list

  54. Basic UX flow list

  55. Recap Create your own reporting and document all of your

    emails. - Custom Reports - Send Flows - UX Flows
  56. Reap the Rewards

  57. Thank You! Grab me or @dandenney Questions?