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Creating HTML Emails Can Be Fun
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Dan Denney
February 12, 2014
Design
2
300
Creating HTML Emails Can Be Fun
Minor tweaks to the last version
Dan Denney
February 12, 2014
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Transcript
creating html can be fun emails creating html can be
fun emails creating html can be fun emails creating html can be fun emails creating html can be fun emails creating html can be fun emails
Once upon a time Once upon a time Once upon
a time
In a land not too far away... In a land
not too far away... In a land not too far away...
None
None
None
I like-a you do da email
None
The End of the awkward third-person fairy tale The End
of the awkward third-person fairy tale The End of the awkward third-person fairy tale
None
emails sent from multiple sources ! changing service ! marketing
needs editing access ! we might change again soon ! ! ! ! ! emails sent from multiple sources ! changing service ! marketing needs editing access ! we might change again soon ! ! ! ! ! emails sent from multiple sources ! changing service ! marketing needs editing access ! we might change again soon ! ! ! ! !
http://wikicedia.net/images/4/45/Cool-story-bro.jpg
Responsive? Responsive? Responsive? Responsive?
it for Go it for Go it for Go
17 17 17
None
17 + 17 + 4 38 17 + 17 +
4 38 17 + 17 + 4 38
autonomy mastery purpose autonomy mastery purpose autonomy mastery purpose
None
None
http://blog.mailchimp.com/mobile-email-research
46% 46% 46%
Delight Delight Delight
https://litmus.com/blog/mobile-opens-hit-record-high-of-47
None
None
80% 80% 80% http://www.bizreport.com/2013/03/bluehornet-302-unsubscribe-on-receipt-of-a-badly-formatted-m.html
$ $ $
None
None
Successes Successes Successes
None
None
feedback ftw feedback ftw feedback ftw
Getting Started Getting Started Getting Started
It’s not more difficult. It’s not more difficult. It’s not
more difficult. too much too much too much
Create a system Create a system Create a system
None
Choose a great service Choose a great service Choose a
great service
None
Build where ! comfortable. you are Build where ! comfortable.
you are Build where ! comfortable. you are
None
Embrace the tech Embrace the tech Embrace the tech
Test in clients Test in clients Test in clients
Use a service when you can’t Use a service when
you can’t Use a service when you can’t
https://litmus.com/blog/the-how-to-guide-to-responsive-email-design-infographic/full-view
Resources Resources Resources campaignmonitor.com/css zurb.com/playground/responsive-email-templates internations.github.io/antwort mailchimp.com litmus.com modernhtmlemail.com Code
services book Code services book Code services book
@dandenney !
[email protected]
github.com/dandenney/email-design @dandenney !
[email protected]
kippt.com/dandenney/email-design @dandenney !
[email protected]
Thank you Thank you Thank you