Creating HTML Emails Can Be Fun

Transcript

1. creating html can be fun emails creating html can be

   fun emails creating html can be fun emails creating html can be fun emails creating html can be fun emails creating html can be fun emails

2. Once upon a time Once upon a time Once upon

   a time

3. In a land not too far away... In a land

   not too far away... In a land not too far away...
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7. I like-a you do da email

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9. The End of the awkward third-person fairy tale The End

   of the awkward third-person fairy tale The End of the awkward third-person fairy tale
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11. emails sent from multiple sources ! changing service ! marketing

    needs editing access ! we might change again soon ! ! ! ! ! emails sent from multiple sources ! changing service ! marketing needs editing access ! we might change again soon ! ! ! ! ! emails sent from multiple sources ! changing service ! marketing needs editing access ! we might change again soon ! ! ! ! !

12. http://wikicedia.net/images/4/45/Cool-story-bro.jpg

13. Responsive? Responsive? Responsive? Responsive?

14. it for Go it for Go it for Go

15. 17 17 17

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17. 17 + 17 + 4 38 17 + 17 +

    4 38 17 + 17 + 4 38

18. autonomy mastery purpose autonomy mastery purpose autonomy mastery purpose

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21. http://blog.mailchimp.com/mobile-email-research

22. 46% 46% 46%

23. Delight Delight Delight

24. https://litmus.com/blog/mobile-opens-hit-record-high-of-47

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27. 80% 80% 80% http://www.bizreport.com/2013/03/bluehornet-302-unsubscribe-on-receipt-of-a-badly-formatted-m.html

28. $ $ $

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31. Successes Successes Successes

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34. feedback ftw feedback ftw feedback ftw

35. Getting Started Getting Started Getting Started

36. It’s not more difficult. It’s not more difficult. It’s not

    more difficult. too much too much too much

37. Create a system Create a system Create a system

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39. Choose a great service Choose a great service Choose a

    great service
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41. Build where ! comfortable. you are Build where ! comfortable.

    you are Build where ! comfortable. you are
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43. Embrace the tech Embrace the tech Embrace the tech

44. Test in clients Test in clients Test in clients

45. Use a service when you can’t Use a service when

    you can’t Use a service when you can’t

46. https://litmus.com/blog/the-how-to-guide-to-responsive-email-design-infographic/full-view

47. Resources Resources Resources campaignmonitor.com/css zurb.com/playground/responsive-email-templates internations.github.io/antwort mailchimp.com litmus.com modernhtmlemail.com Code

    services book Code services book Code services book

48. @dandenney ! dan@dandenney.com github.com/dandenney/email-design @dandenney ! dan@dandenney.com kippt.com/dandenney/email-design @dandenney !

    dan@dandenney.com

49. Thank you Thank you Thank you