Creating HTML Emails Can Be Fun

Minor tweaks to the last version

Transcript

1. creating
   html
   can be fun
   emails
   creating
   html
   can be fun
   emails
   creating
   html
   can be fun
   emails
   creating
   html
   can be fun
   emails
   creating
   html
   can be fun
   emails
   creating
   html
   can be fun
   emails
   

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2. Once
   upon
   a time
   Once
   upon
   a time
   Once
   upon
   a time
   

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3. In a land not
   too far away...
   In a land not
   too far away...
   In a land not
   too far away...
   

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4. View Slide

5. View Slide

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7. I like-a you
   do da email
   

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8. View Slide

9. The End
   of the awkward
   third-person
   fairy tale
   The End
   of the awkward
   third-person
   fairy tale
   The End
   of the awkward
   third-person
   fairy tale
   

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11. emails sent from
    multiple sources
    !
    changing service
    !
    marketing needs
    editing access
    !
    we might change
    again soon
    !
    !
    !
    !
    !
    emails sent from
    multiple sources
    !
    changing service
    !
    marketing needs
    editing access
    !
    we might change
    again soon
    !
    !
    !
    !
    !
    emails sent from
    multiple sources
    !
    changing service
    !
    marketing needs
    editing access
    !
    we might change
    again soon
    !
    !
    !
    !
    !
    

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12. http://wikicedia.net/images/4/45/Cool-story-bro.jpg
    

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13. Responsive?
    Responsive?
    Responsive?
    Responsive?
    

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14. it
    for
    Go
    it
    for
    Go
    it
    for
    Go
    

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15. View Slide

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17. 17 + 17 + 4
    38
    17 + 17 + 4
    38
    17 + 17 + 4
    38
    

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18. autonomy
    mastery
    purpose
    autonomy
    mastery
    purpose
    autonomy
    mastery
    purpose
    

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19. View Slide

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21. http://blog.mailchimp.com/mobile-email-research
    

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22. 46%
    46%
    46%
    

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23. Delight
    Delight
    Delight
    

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24. https://litmus.com/blog/mobile-opens-hit-record-high-of-47
    

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25. View Slide

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27. 80%
    80%
    80%
    http://www.bizreport.com/2013/03/bluehornet-302-unsubscribe-on-receipt-of-a-badly-formatted-m.html
    

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28. $
    $
    $
    

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29. View Slide

30. View Slide

31. Successes
    Successes
    Successes
    

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32. View Slide

33. View Slide

34. feedback ftw
    feedback ftw
    feedback ftw
    

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35. Getting
    Started
    Getting
    Started
    Getting
    Started
    

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36. It’s not
    more
    difficult.
    It’s not
    more
    difficult.
    It’s not
    more
    difficult.
    too much
    too much
    too much
    

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37. Create a
    system
    Create a
    system
    Create a
    system
    

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38. View Slide

39. Choose a
    great
    service
    Choose a
    great
    service
    Choose a
    great
    service
    

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40. View Slide

41. Build where
    !
    comfortable.
    you are
    Build where
    !
    comfortable.
    you are
    Build where
    !
    comfortable.
    you are
    

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42. View Slide

43. Embrace
    the tech
    Embrace
    the tech
    Embrace
    the tech
    

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44. Test in
    clients
    Test in
    clients
    Test in
    clients
    

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45. Use a service
    when you can’t
    Use a service
    when you can’t
    Use a service
    when you can’t
    

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46. https://litmus.com/blog/the-how-to-guide-to-responsive-email-design-infographic/full-view
    

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47. Resources
    Resources
    Resources
    campaignmonitor.com/css
    zurb.com/playground/responsive-email-templates
    internations.github.io/antwort
    mailchimp.com
    litmus.com
    modernhtmlemail.com
    Code
    services
    book
    Code
    services
    book
    Code
    services
    book
    

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48. @dandenney
    !
    dan@dandenney.com
    github.com/dandenney/email-design
    @dandenney
    !
    dan@dandenney.com
    kippt.com/dandenney/email-design
    @dandenney
    !
    dan@dandenney.com
    

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49. Thank
    you
    Thank
    you
    Thank
    you
    

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