I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. “ ” - Maya Angelou http://www.mayaangelou.com/wp-content/uploads/2015/05/mayaremembered-slider.jpg
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- Abraham Lincoln http://a1.files.biography.com/image/upload/c_fit,cs_srgb,dpr_1.0,h_1200,q_80,w_1200/MTIwNjA4NjMzODE4MjIwMDQ0.jpg Send emails that you want to receive. “ ”
Email Client Preprocessors - Sneaky disguised horse feathers - People talking on their cellphone in the bathroom evil - Evil worse than a dragon - Not cute - Not funny - Not clever
Gmail’s Decision Support CSS in a <br/>tag most of the time.<br/>- CSS has to be inline<br/>- No hover events<br/>- No media queries<br/>- And more! (of less)<br/>
BEATING THE BAD - Use tables for markup - Apply basic layout CSS to - Apply text/spacing styles to - Apply critical CSS inline - Apply enhancement CSS to <br/>- Use padding, not margin<br/>
THE GOOD - Low-tech - Testable (The A/B kind) - Tied to revenue - Personal THE BAD - Low-tech - Minimal standards THE GREAT - The Community - Shared Code - Tools HTML Emails
https://litmus.com/builder/beeedcf Webkit https://litmus.com/builder/16016d1 Gmail https://litmus.com/builder/56fdbdd Outlook Examples There are still bugs!