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Creating HTML Emails Can Be Fun

Cd62d88a83461e0b1daa8f2fa31c4dcb?s=47 Dan Denney
October 04, 2013

Creating HTML Emails Can Be Fun

In this talk, I shared that it requires having a purpose of making things nice for the people on the other side of the screen to get past the (still) horrible code you have to write.

Cd62d88a83461e0b1daa8f2fa31c4dcb?s=128

Dan Denney

October 04, 2013
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Transcript

  1. creating html can be fun emails creating html can be

    fun emails creating html can be fun emails creating html can be fun emails creating html can be fun emails creating html can be fun emails
  2. Once upon a time Once upon a time Once upon

    a time
  3. In a land not too far away... In a land

    not too far away... In a land not too far away...
  4. None
  5. None
  6. None
  7. I like-a you do da email

  8. None
  9. The End of the awkward third-person fairy tale The End

    of the awkward third-person fairy tale The End of the awkward third-person fairy tale
  10. None
  11. emails sent from multiple sources changing service marketing needs editing

    access we might change again soon ! ! ! ! emails sent from multiple sources changing service marketing needs editing access we might change again soon ! ! ! ! emails sent from multiple sources changing service marketing needs editing access we might change again soon ! ! ! !
  12. http://wikicedia.net/images/4/45/Cool-story-bro.jpg

  13. Responsive? Responsive? Responsive? Responsive?

  14. it for Go it for Go it for Go

  15. 17 17 17

  16. None
  17. 17 + 17 + 4 38 17 + 17 +

    4 38 17 + 17 + 4 38
  18. autonomy mastery purpose autonomy mastery purpose autonomy mastery purpose

  19. None
  20. None
  21. http://blog.mailchimp.com/mobile-email-research

  22. 46% 46% 46%

  23. Delight Delight Delight

  24. https://litmus.com/blog/mobile-opens-hit-record-high-of-47

  25. None
  26. 80% 80% 80% http://www.bizreport.com/2013/03/bluehornet-302-unsubscribe-on-receipt-of-a-badly-formatted-m.html

  27. $ $ $

  28. None
  29. None
  30. Successes Successes Successes

  31. None
  32. None
  33. feedback ftw feedback ftw feedback ftw

  34. Getting Started Getting Started Getting Started

  35. It’s not more difficult. It’s not more difficult. It’s not

    more difficult. too much too much too much
  36. Create a system Create a system Create a system

  37. None
  38. Choose a great service Choose a great service Choose a

    great service
  39. None
  40. Build where comfortable. you are Build where comfortable. you are

    Build where comfortable. you are
  41. None
  42. Embrace the tech Embrace the tech Embrace the tech

  43. Test in clients Test in clients Test in clients

  44. Use a service when you can’t Use a service when

    you can’t Use a service when you can’t
  45. https://litmus.com/blog/the-how-to-guide-to-responsive-email-design-infographic/full-view

  46. Resources Resources Resources campaignmonitor.com/css zurb.com/playground/responsive-email-templates internations.github.io/antwort mailchimp.com litmus.com modernhtmlemail.com Code

    services book Code services book Code services book
  47. @dandenney dan@dandenney.com github.com/dandenney/email-design @dandenney dan@dandenney.com kippt.com/dandenney/email-design @dandenney dan@dandenney.com

  48. Thank you Thank you Thank you