Playing With Type

Slides from “Playing With Type”—a presentation and workshop given by myself and Alice Lee as part of Adobe’s “Working Late” event series.

Transcript

1. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
2. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
3. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
4. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late #playingwithtype @byalicelee @_dte
5. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
6. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Image courtesy Wikipedia (CC BY-SA 3.0)
7. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Daniel T. Eden, Web Administrator
8. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Daniel T. Eden, Web Administrator Email & WordPress Designer
9. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
10. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late ¯\_(ツ)_/¯
11. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late 95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.” —Oliver Reichenstein, iA “
12. Alice Lee Daniel Eden Working Late Playing With Type April 14th 2015
13. Alice Lee Daniel Eden Working Late Playing With Type April 14th 2015 Photograph courtesy The Verge
14. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Alice C. Lee Aspiring Designer + Illustrator
15. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Alice C. Lee Aspiring Designer + Illustrator Designer + Illustrator
16. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Seb Lester
17. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Seb Lester
18. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Ryan Hamrick
19. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
20. Alice Lee Daniel Eden Working Late Playing With Type April 14th 2015
21. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
22. Alice Lee Daniel Eden Working Late Playing With Type April 14th 2015
23. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
24. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
25. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
26. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
27. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Typography Lingo
28. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late TYPOGRAPHY LINGO: SERIF/SANS The The Adobe Garamond Pro & Franklin Gothic
29. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late TYPOGRAPHY LINGO: CONTRAST Bodoni Bold & Futura Heavy
30. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late TYPOGRAPHY LINGO: TRACKING TRACKING TRACKING T R A C K I N G
31. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late TYPOGRAPHY LINGO: TRACKING “ H e w h o w o u l d l e t t e r s p a c e l o w e r c a s e w o u l d s t e a l s h e e p . ” — F r e d e r i c G o u d y
32. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late TYPOGRAPHY LINGO: KERNING
33. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Image courtesy xkcd.com (CC BY-NC 2.5)
34. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late TYPOGRAPHY LINGO: BASELINE Calendas Plus
35. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late TYPOGRAPHY LINGO: CAP HEIGHT Calendas Plus
36. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late TYPOGRAPHY LINGO: X-HEIGHT Calendas Plus
37. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late TYPOGRAPHY LINGO: DESCENDERS Calendas Plus
38. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late TYPOGRAPHY LINGO: ASCENDERS Calendas Plus
39. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late OVAL OFFICE
40. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late OVAL OFFICE
41. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late OVAL OFF
42. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late OFFICE
43. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
44. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
45. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late OVAL OFFICE
46. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
47. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
48. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late The Office is probably our favourite The Office is probably our favou The Office is probably our favo The Office is probably our fav The Office is probably our fa The Office is probably our f Helvetica Neue
49. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late FS Rufus
50. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late waffle Leitura News
51. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late waffle Leitura News
52. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late fi fi Leitura News Th Th fj fj
53. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late st ct ſ Leitura News
54. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
55. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
56. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Hiragino Kaku Gothic
57. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Hiragino Kaku Gothic
58. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Hiragino Kaku Gothic
59. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Lust Script Adelle Bell Centennial
60. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Lust Script Hamilton elegant strong serious soft ambiguous careful clean Suggestions sturdy delicate fun sharp honest candid complex Bell Centennial
61. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
62. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
63. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
64. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
65. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
66. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
67. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
68. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
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70. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
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73. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
74. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
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80. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
81. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
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83. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
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95. \
96. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
97. B L U E S T R I C T X *
98. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
99. • Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
100. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
101. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
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107. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
108. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Doyald Young
109. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late James Edmondson
110. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Let’s try it!
111. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Go wide with explorations Step 1
112. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Pick 3-4 to refine! Step 2 Doyald Young
113. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
114. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Gemma O’Brien
115. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
116. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
117. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Lionheart Prints (Liz Cooke)
118. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Rifle Paper Co
119. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Sagmeister & Walsh
120. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Louise Fili
121. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Kelly Thorn
122. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Hoefler & Co.
123. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
124. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Disney
125. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Pixar
126. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late 7-year-old AL
127. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Thank You For Smoking
128. Thank You For Smoking Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
129. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late
130. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late Pick a phrase, any phrase Step 1 Do whatever you want! Step 2
131. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late @byalicelee @_dte #playingwithtype http://bit.ly/playing-with-type
132. Playing With Type April 14th 2015 Alice Lee Daniel Eden Working Late