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How to creat topical authority and make search ...
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Dani Leitner
September 29, 2024
Marketing & SEO
1
81
How to creat topical authority and make search engines love you
The Slides to my BirgthonSEO Talk on 3.10.2024 about Topical Authority
Dani Leitner
September 29, 2024
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Transcript
How to create topical authority to make search engines love
you Dani Leitner speakerdeck.com/danileitner & danileitner.ch/brighton-seo @dani-leitner @DanielaLeitner2
Dani Leitner 2015 Swi h
None
None
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Dani Leitner 2020 Swi
Dani Leitner #brightonSEO D 75 D 2
24% 76% Interrail Non-Interrail Blog Post Distribution
Average Clicks per Post Interrail Non-Interrail
Dani Leitner #brightonSEO TOPICAL AUTHORITY
Dani Leitner #brightonSEO Read the story https://moz.com/blog/topical-authority- case-study
Dani Leitner #brightonSEO Let's have a SERIOUS TALK
Dani Leitner #brightonSEO Topical Authority is a LONG TERM STRATEGY
Dani Leitner #brightonSEO Is your client ready to STICK AROUND?
Dani Leitner #brightonSEO Or you a GENERALIST or SPECIALIST?
We stick around We have a specific topic Ready to
get frustrated
Dani Leitner #brightonSEO How do you get topical authority?
Dani Leitner #brightonSEO How to do what you ALWAYS did…
Dani Leitner #brightonSEO … but with TOPICAL AUTHORITY in mind?
Dani Leitner #brightonSEO STEP 1: Choose the right TOPIC Or
Ri ht? Swi ?
Dani Leitner #brightonSEO Break down the Topic into Subtopics
Dani Leitner #brightonSEO STEP 2: Dive Deep into Research
Dani Leitner #brightonSEO Get to the ground of your topic
- DIG DEEP!
Imagine…
Dani Leitner #brightonSEO STEP 3: Write high quality, in-depth Content
Dani Leitner #brightonSEO REVERSE order your Keyword List!
Remember…
Dani Leitner #brightonSEO
Dani Leitner #brightonSEO STEP 4: Monitor your performance and Iterate
Dani Leitner #brightonSEO PRO Tipp: GO BEYOND your own Website.
Dani Leitner #brightonSEO Not just from your Website
Dani Leitner #brightonSEO
Dani Leitner #brightonSEO All of the Steps https://www.rivalflow.com/blog/topical -authority-a-step-by-step-guide
Dani Leitner #brightonSEO What happens when you achieve Topical Authority?
Dani Leitner #brightonSEO GOOGLE LOVES YOU
Hi, I am Dani Leitner. A Independent Swiss SEO Consultant.
Scan to Match danileitner.ch/brighton-seo/
Dani Leitner #brightonSEO APPENDIX
Step by Step Guide to build Topical Authority https://www.rivalflow.com/blog/topical-au thority-a-step-by-step-guide
Detailed Story about my Travel Blog on MOZ https://moz.com/blog/topical-authority-ca se-study
What we can learn from the Google Leak about Topical
Authority https://danileitner.ch/en/blog/google-leak -insights-topical-authority/
Link to the breakthrough article about Interrail https://www.planbvoyage.com/interrail-it alien-routen/
Speak German? Don't miss my newsletter https://danileitner.ch/seo-newsletter/