How to creat topical authority and make search engines love you

The Slides to my BirgthonSEO Talk on 3.10.2024 about Topical Authority

Transcript

1. How to create topical authority to make search engines love you Dani Leitner speakerdeck.com/danileitner & danileitner.ch/brighton-seo @dani-leitner @DanielaLeitner2
2. Dani Leitner 2015 Swi h
6. Dani Leitner 2020 Swi
7. Dani Leitner #brightonSEO D 75 D 2
8. 24% 76% Interrail Non-Interrail Blog Post Distribution
9. Average Clicks per Post Interrail Non-Interrail
10. Dani Leitner #brightonSEO TOPICAL AUTHORITY
11. Dani Leitner #brightonSEO Read the story https://moz.com/blog/topical-authority- case-study
12. Dani Leitner #brightonSEO Let's have a SERIOUS TALK
13. Dani Leitner #brightonSEO Topical Authority is a LONG TERM STRATEGY
14. Dani Leitner #brightonSEO Is your client ready to STICK AROUND?
15. Dani Leitner #brightonSEO Or you a GENERALIST or SPECIALIST?
16. We stick around We have a specific topic Ready to get frustrated
17. Dani Leitner #brightonSEO How do you get topical authority?
18. Dani Leitner #brightonSEO How to do what you ALWAYS did…
19. Dani Leitner #brightonSEO … but with TOPICAL AUTHORITY in mind?
20. Dani Leitner #brightonSEO STEP 1: Choose the right TOPIC Or Ri ht? Swi ?
21. Dani Leitner #brightonSEO Break down the Topic into Subtopics
22. Dani Leitner #brightonSEO STEP 2: Dive Deep into Research
23. Dani Leitner #brightonSEO Get to the ground of your topic - DIG DEEP!
24. Imagine…
25. Dani Leitner #brightonSEO STEP 3: Write high quality, in-depth Content
26. Dani Leitner #brightonSEO REVERSE order your Keyword List!
27. Remember…
28. Dani Leitner #brightonSEO
29. Dani Leitner #brightonSEO STEP 4: Monitor your performance and Iterate
30. Dani Leitner #brightonSEO PRO Tipp: GO BEYOND your own Website.
31. Dani Leitner #brightonSEO Not just from your Website
32. Dani Leitner #brightonSEO
33. Dani Leitner #brightonSEO All of the Steps https://www.rivalflow.com/blog/topical -authority-a-step-by-step-guide
34. Dani Leitner #brightonSEO What happens when you achieve Topical Authority?
35. Dani Leitner #brightonSEO GOOGLE LOVES YOU
36. Hi, I am Dani Leitner. A Independent Swiss SEO Consultant. Scan to Match danileitner.ch/brighton-seo/
37. Dani Leitner #brightonSEO APPENDIX
38. Step by Step Guide to build Topical Authority https://www.rivalflow.com/blog/topical-au thority-a-step-by-step-guide
39. Detailed Story about my Travel Blog on MOZ https://moz.com/blog/topical-authority-ca se-study
40. What we can learn from the Google Leak about Topical Authority https://danileitner.ch/en/blog/google-leak -insights-topical-authority/
41. Link to the breakthrough article about Interrail https://www.planbvoyage.com/interrail-it alien-routen/
42. Speak German? Don't miss my newsletter https://danileitner.ch/seo-newsletter/