advantages of blockchain • Examples of blockchain projects • Trends and predictions • Next steps for you • A disclaimer Slides on speakerdeck.com/dcent What will you get from this talk? Dcent.tech @dcentagency
trust everyone in the group, can't trust outsiders Towns - need to trust currency to enable specialised lifestyles and trades Cities - need to trust police and governments to maintain citizen safety International - need to trust institutions for education, government, finance and law Digital - need to trust computers and the corporations that run them -- The history of trust to this point is a story about centralisation -- Blockchain - no need to trust anyone, only need to trust maths Dcent.tech @dcentagency
risk to join the battle for truth so that facts triumph over fears." Edelman Trust Barometer 2018 http://cms.edelman.com/sites/default/files/2018-02/2018_Edelman_TrustBarometer_Executive_Summary_Jan.pdf The challenge Dcent.tech @dcentagency
Smart contracts - programmable contracts, execute on the blockchain when conditions are met Cryptocurrencies - blockchain technology, decentralised currencies, exchange or store of value Coins/tokens - digital representations of an intrinsic or physical assets tracked on a blockchain Oracles - trusted authorities, involved in smart contracts dApps - decentralised apps which use the blockchain itself as their operating system Cryptoeconomics - the protocols that define trade behaviour in a DLT-powered system https://www.legalgeek.co/learn/blockchain-wtf/ Dcent.tech @dcentagency The jargon
how cryptoeconomics will disrupt supply chains and logistics. What if you could trust: 1. Hyperledger 2. Supply chain visibility 3. Trade finance 4. Internet of Things Zooming out, longer term • Trust in supply chain as a key marketing message • “Brand Australia” - competitive advantage of integrated supply chain ecosystems
others) to the Hyperledger Foundation (part of the Linux foundation). A bundle of permissioned blockchains and related tools - high performance out of the box (~5k TPS). Under investigation by UK Land Registry for digitisation of land titles. In use/trials by enterprise e.g. IBM and Walmart for food safety and EverLedger for diamonds. Hyperledger
provenance of food and drinks supply chain. Case studies include the Coop Origin Trail A project to tackle trust within fragmented supply chain using decentralised graph databases and their own protocol, network and application layers to enable trusted data exchange. Supply chain visibility
the data within it. The concept behind Riddle & Code is to have silicon-level fingerprinting so that devices can be trusted at an individual level as a foundation upon which to build trust about data contributors. Dcent.tech @dcentagency Internet of Things
extended supply chain 2. Automatic, audit-quality documentation for compliance 3. Improved economic efficiency through automated, immediate remittance of supply chain finance Cryptoeconomics For consumers 1. Confidence in the provenance of food, drink and consumer goods 2. Ability to assess supply chains against personal values 3. Increased loyalty and trust to brands that align with beliefs
their economics, and rally a community...to flourish in a way that was previously impossible.” Fred Ehrsam (co-founder of Coinbase), Value of the Token Model “an infinity of subcultures...now blossoms on the Internet — vegans, body modifiers, CrossFitters, Wiccans, DIYers...Millions of people are finding their true peers in the cloud.” Balaji Srinivasan (founder of 21.co) Software is Reorganizing the World Combine these insights and we can imagine a world in which the granularity and transparency of blockchain data gives economic power to very specific communities. https://www.neverstopmarketing.com/wp-content/uploads/2017/07/CMO-Primer-For-The-Blockchain-World-NSM.pdf Purpose Marketing Dcent.tech @dcentagency
(Rakuten already has) • Everything that can be Tokenized will be Tokenized • Shift towards purpose, authentic value creation, community curation and experience • Instantaneous migration between service providers • Browsers will help manage your online budget • The role of oracles (to provide data for smart contracts) will lead to the growth of importance of trusted authoritative data sources • Improved tools for trusted collaboration could start bypassing retail by allowing consumers and their machine assistants to negotiate directly with wholesalers and manufacturers Trends - my take
the free HyperLedger course: https://www.edx.org/course/blockchain-business-introduction-linuxfoundationx-lfs171x • Put some time into reading and learning about blockchain, CCs and DLTs • Consider how use cases you’re interested in • Imagine what a direct-to-consumer experience might look like for your supply chain • Book a free briefing with me by emailing email@example.com What should you do now if you're interested in this talk?
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