Best Digital Marketing Institute In Thrissur

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Transcript

1. THE EVOLUTION OF GOOGLE’S SEARCH ALGORITHM . How Google Ranks Billions of Pages in Seconds 25 FEB, 2026 Digital Marketing Batch Presented By: Delvin Antoine https://ibisacademy.in
2. Introduction to Google​ Founded in 1998 by Larry Page and Sergey Brin to Google​ World’s most popular search engine​ Processes billions of searches daily Mission: Organize the world’s information
3. what is google algorithm? A complex system used to retrieve data from its search index​ Uses ranking factors to deliver the best results​ Evaluates:​ Relevance​ Quality​ Usability​ Authority
4. 01 02 03 04 The Original Algorithm – PageRank (1998) Number of backlinks​ Quality of backlinks​ More quality links = Higher ranking Measures importance of web pages​
5. Why Google Updates Its Algorithm Improve User Experience. Prevent Spam. Fight low Quality Content. Adapt To New Technology (Mobile,Ai,Voice Search.) Quality​ Usability​ Authority
6. Targeted low-quality content Penalized: • Thin content • Duplicate content • Content farms Rewarded high-quality,original content Google Panda (2011) Google Penguin (2012) Targeted spammy backlinks Penalized: • Link schemes • Keyword stuffing Focused on natural linking Improved understanding of search intent Focused on: • Conversational queries • Meaning of words, not just keywords Example: Instead of matching words, Google understands the question. Google Humming bird (2013)
7. AI-based algorithm Uses machine learning Helps Google understand new queries One of the top ranking factors Rank Brain (2015) Understands context in sentences Focuses on natural language processing Helps Google interpret longer queries better BERT Update (2019)
8. Mobile -First Indexing Why? Most users search via smartphones Mobile-friendly websites rank higher Google primarily uses the mobile version of content
9. Core Ranking Factors Today • Content Quality • Backlinks • Page Speed • Mobile-Friendliness • User Experience (UX) • E-E-A-T (Experience, Expertise, Authority, Trust)
10. how google search works.? Crawling google bot scans web pages Indexing Stores Information Ranking Displays Best Results
11. Impact on Business SEO is essential Higher ranking = More traffic Organic traffic builds trust Influences online visibility & revenue
12. 01 AI integration 02 03 04 05 Voice search optimisation Visual search More personalisation Focus on helpful content The Future of Google Algorithm
13. Google algorithm constantly evolves Focus is always on: • User experience • Quality content • Trustworthiness SEO must adapt continuously Conclusion
14. THANK YOU!