UX Super Powers with #ProjectComet

0553dfba18ad7e1094da785e0336adb8?s=47 Demian Borba
October 20, 2015

UX Super Powers with #ProjectComet

What is UX? What is UX Design?
Is there a process to deliver innovation?
In this talk, Demian will answer these questions by taking you on a journey with insights on mindset, creative confidence and Design Thinking. You will see how Adobe is creating a brand new tool called #ProjectComet, tailored to UX Design focused on Mobile Apps and Web Sites. Through empathy, extensive prototyping, learning and focus on performance, #ProjectComet is being carefully crafted to enable UX Designers to design and prototype at speed of thought.

0553dfba18ad7e1094da785e0336adb8?s=128

Demian Borba

October 20, 2015
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Transcript

  1. UX Super Powers 
 Demian Borba
 Product Manager, Adobe @demianborba

  2. 10.17.15 @AdobeUX @demianborba

  3. 10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba

  4. 10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba

  5. 10.17.15 @AdobeUX @demianborba What is UX Design? “UX Design is

    the strategy in place to take a user from point A to point B.“ "The term UX as we know it was first introduced as a job title in 1995, when Don Norman joined Apple as, upon his request, a “User Experience Architect.” The author of the best-selling book The Design of Every Day Things, Norman is considered a pioneer in user experience. He was thinking about the communication between humans and tools long before he published the text in 1988.” Source: http://blogs.adobe.com/creativecloud/defining-ux/ @demianborba
  6. 10.17.15 @AdobeUX @demianborba http://adobe.ly/comet

  7. 10.17.15 @AdobeUX @demianborba Creative Confidence

  8. 10.17.15 @AdobeUX @demianborba

  9. 10.17.15 @AdobeUX @demianborba 100B 40W SCHEMAS

  10. 10.17.15 @AdobeUX @demianborba Mindset Fixed vs Growth Praising abilities vs

    effort
  11. 10.17.15 @AdobeUX @demianborba Design Thinking DESIGN
 CHALLENGE

  12. 10.17.15 @AdobeUX @demianborba @demianborba

  13. 10.17.15 @AdobeUX @demianborba Creative Confidence Growth Mindset

  14. 10.17.15 @AdobeUX @demianborba What can be created with Design Thinking?

    PRODUCTS 
 SERVICES
 EXPERIENCES
  15. 10.17.15 @AdobeUX @demianborba End Result DESIRED #HumanValues CAN BE BUILT

    #Technology
 USEFUL #CanBecomeReal
  16. 10.17.15 @AdobeUX @demianborba The Team @AdobeUX @demianborba Picture: Part of

    #ProjectComet team, at Adobe MAX 2015
  17. 10.17.15 @AdobeUX @demianborba Which hats to wear? THE ANTHROPOLOGIST THE

    EXPERIMENTER THE CROSS-POLLINATOR (T) THE HURDLER THE COLLABORATOR THE DIRECTOR THE EXPERIENCE ARCHITECT THE SET DESIGNER
 THE STORYTELLER THE CAREGIVER Source: http://www.tenfacesofinnovation.com/tenfaces/index.htm
  18. 10.17.15 @AdobeUX @demianborba 1. Design Challenge

  19. 10.17.15 @AdobeUX @demianborba

  20. Photoshop and Illustrator are not initially designed for UX Design

    10.17.15 @AdobeUX @demianborba
  21. 10.17.15 @AdobeUX @demianborba 2. Empathize

  22. 10.17.15 @AdobeUX @demianborba Creating Empathy INTERVIEWING 
 OBSERVING
 EXPERIENCING

  23. 10.17.15 @AdobeUX @demianborba

  24. 10.17.15 @demianborba

  25. 10.17.15 @AdobeUX @demianborba Extreme Users

  26. 10.17.15 @AdobeUX @demianborba Insights

  27. 10.17.15 @AdobeUX @demianborba Curious Kid @demianborba 10.17.15

  28. 10.17.15 @AdobeUX @demianborba Empathy
 Maps @demianborba 10.17.15

  29. 10.17.15 @AdobeUX @demianborba @demianborba 10.17.15

  30. 10.17.15 @AdobeUX @demianborba 3. Define

  31. 10.17.15 @AdobeUX @demianborba Explicit needs
 Implicit needs ALWAYS ASK: WHY?

    @demianborba 10.17.15
  32. 10.17.15 @AdobeUX @demianborba NEEDS INSIGHTS Personas and Points of View

    @demianborba 10.17.15 NAME AGE TYPE
  33. 10.17.15 @AdobeUX @demianborba @demianborba 10.17.15

  34. Lots of tools tackling parts of the problem 10.17.15 @AdobeUX

    @demianborba
  35. Friction when making changes 10.17.15 @AdobeUX @demianborba

  36. Tools limiting creativity 10.17.15 @AdobeUX @demianborba

  37. 10.17.15 @AdobeUX @demianborba 4. Ideate

  38. 10.17.15 @AdobeUX @demianborba Rules of Brainstorming DEFER JUDGMENT GO FOR

    VOLUME ONE CONVERSATION AT A TIME BE VISUAL BUILD ON THE IDEAS OF OTHERS STAY ON TOPIC ENCOURAGE WILD IDEAS
  39. 10.17.15 @AdobeUX @demianborba Diverge create options 10.17.15 @demianborba

  40. 10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba

  41. 10.17.15 @AdobeUX @demianborba Diverge create options Converge choose options

  42. 10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba Select ideas to work with

  43. 10.17.15 @AdobeUX @demianborba 5. Prototype 10.17.15 @demianborba

  44. 10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba Make an idea tangible to

    be experienced
  45. 10.17.15 @AdobeUX @demianborba “Build to think”. - d.school

  46. 10.17.15 @AdobeUX @demianborba “Fail often to succeed sooner”. - IDEO

  47. 10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba

  48. 10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba

  49. 10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba

  50. 10.17.15 @AdobeUX @demianborba Design with
 DATA

  51. 10.17.15 @AdobeUX @demianborba 6. Test

  52. 10.17.15 @AdobeUX @demianborba VIP EVENT
 MAX '15

  53. 10.17.15 @demianborba @AdobeUX

  54. 10.17.15 @AdobeUX @demianborba Rules of testing LET PEOPLE USE THE

    PROTOTYPES EXPERIMENT SMALL ADJUSTMENTS OBSERVE THE EXPERIENCE GET CLOSE TO YOUR USERS DON’T FALL IN LOVE WITH IDEAS
  55. 10.17.15 @AdobeUX @demianborba Then iterate (always one phase at a

    time)
  56. None
  57. 10.17.15 @AdobeUX @demianborba UX starts and ends with
 PEOPLE

  58. Thank you. Questions? 
 Demian Borba
 Product Manager, Adobe @demianborba

    http://adobe.ly/comet
  59. None