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UX Super Powers with #ProjectComet

Demian Borba
October 20, 2015

UX Super Powers with #ProjectComet

What is UX? What is UX Design?
Is there a process to deliver innovation?
In this talk, Demian will answer these questions by taking you on a journey with insights on mindset, creative confidence and Design Thinking. You will see how Adobe is creating a brand new tool called #ProjectComet, tailored to UX Design focused on Mobile Apps and Web Sites. Through empathy, extensive prototyping, learning and focus on performance, #ProjectComet is being carefully crafted to enable UX Designers to design and prototype at speed of thought.

Demian Borba

October 20, 2015
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  1. 10.17.15 @AdobeUX @demianborba What is UX Design? “UX Design is

    the strategy in place to take a user from point A to point B.“ "The term UX as we know it was first introduced as a job title in 1995, when Don Norman joined Apple as, upon his request, a “User Experience Architect.” The author of the best-selling book The Design of Every Day Things, Norman is considered a pioneer in user experience. He was thinking about the communication between humans and tools long before he published the text in 1988.” Source: http://blogs.adobe.com/creativecloud/defining-ux/ @demianborba
  2. 10.17.15 @AdobeUX @demianborba Which hats to wear? THE ANTHROPOLOGIST THE

    EXPERIMENTER THE CROSS-POLLINATOR (T) THE HURDLER THE COLLABORATOR THE DIRECTOR THE EXPERIENCE ARCHITECT THE SET DESIGNER
 THE STORYTELLER THE CAREGIVER Source: http://www.tenfacesofinnovation.com/tenfaces/index.htm
  3. 10.17.15 @AdobeUX @demianborba Rules of Brainstorming DEFER JUDGMENT GO FOR

    VOLUME ONE CONVERSATION AT A TIME BE VISUAL BUILD ON THE IDEAS OF OTHERS STAY ON TOPIC ENCOURAGE WILD IDEAS
  4. 10.17.15 @AdobeUX @demianborba Rules of testing LET PEOPLE USE THE

    PROTOTYPES EXPERIMENT SMALL ADJUSTMENTS OBSERVE THE EXPERIENCE GET CLOSE TO YOUR USERS DON’T FALL IN LOVE WITH IDEAS