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UX Super Powers with #ProjectComet

Demian Borba
October 20, 2015

UX Super Powers with #ProjectComet

What is UX? What is UX Design?
Is there a process to deliver innovation?
In this talk, Demian will answer these questions by taking you on a journey with insights on mindset, creative confidence and Design Thinking. You will see how Adobe is creating a brand new tool called #ProjectComet, tailored to UX Design focused on Mobile Apps and Web Sites. Through empathy, extensive prototyping, learning and focus on performance, #ProjectComet is being carefully crafted to enable UX Designers to design and prototype at speed of thought.

Demian Borba

October 20, 2015
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  1. UX Super Powers

    Demian Borba

    Product Manager, Adobe
    @demianborba

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  2. 10.17.15
    @AdobeUX @demianborba

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  3. 10.17.15
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    10.17.15
    @demianborba

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    10.17.15
    @demianborba

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    @AdobeUX @demianborba
    What is UX Design?
    “UX Design is the strategy in place to take a user from point A to point B.“
    "The term UX as we know it was first introduced as a job title in 1995, when Don
    Norman joined Apple as, upon his request, a “User Experience Architect.” The author
    of the best-selling book The Design of Every Day Things, Norman is considered a
    pioneer in user experience. He was thinking about the communication between
    humans and tools long before he published the text in 1988.”
    Source: http://blogs.adobe.com/creativecloud/defining-ux/
    @demianborba

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    @AdobeUX @demianborba
    http://adobe.ly/comet

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    Creative Confidence

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    @AdobeUX @demianborba

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    100B
    40W
    SCHEMAS

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    Mindset
    Fixed vs Growth
    Praising abilities vs effort

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    Design Thinking
    DESIGN

    CHALLENGE

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    @demianborba

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    Creative Confidence
    Growth Mindset

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    What can be created
    with Design Thinking?
    PRODUCTS

    SERVICES

    EXPERIENCES

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    End Result
    DESIRED #HumanValues
    CAN BE BUILT #Technology

    USEFUL #CanBecomeReal

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    The Team
    @AdobeUX @demianborba
    Picture: Part of #ProjectComet team, at Adobe MAX 2015

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    Which hats to wear?
    THE ANTHROPOLOGIST
    THE EXPERIMENTER
    THE CROSS-POLLINATOR (T)
    THE HURDLER
    THE COLLABORATOR
    THE DIRECTOR
    THE EXPERIENCE ARCHITECT
    THE SET DESIGNER

    THE STORYTELLER
    THE CAREGIVER
    Source: http://www.tenfacesofinnovation.com/tenfaces/index.htm

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    1. Design Challenge

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  20. Photoshop and
    Illustrator are not
    initially designed for
    UX Design
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    2. Empathize

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    Creating Empathy
    INTERVIEWING

    OBSERVING

    EXPERIENCING

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    Extreme Users

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    Insights

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    Curious Kid
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    Empathy

    Maps
    @demianborba
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    3. Define

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    Explicit needs

    Implicit needs
    ALWAYS ASK:
    WHY?
    @demianborba
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    NEEDS INSIGHTS
    Personas and
    Points of View
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    NAME
    AGE
    TYPE

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  34. Lots of tools tackling parts of the problem
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  35. Friction when making changes
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  36. Tools limiting creativity
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    4. Ideate

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    Rules of
    Brainstorming
    DEFER JUDGMENT
    GO FOR VOLUME
    ONE CONVERSATION AT A TIME
    BE VISUAL
    BUILD ON THE IDEAS OF OTHERS
    STAY ON TOPIC
    ENCOURAGE WILD IDEAS

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    Diverge
    create
    options
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    Diverge
    create
    options
    Converge
    choose
    options

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    Select
    ideas to
    work with

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    5. Prototype
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    @demianborba

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    Make an idea
    tangible to
    be experienced

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    “Build to think”.
    - d.school

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    “Fail often to succeed sooner”.
    - IDEO

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    Design with

    DATA

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    6. Test

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    VIP EVENT

    MAX '15

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    @AdobeUX

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    Rules of testing
    LET PEOPLE USE THE PROTOTYPES
    EXPERIMENT SMALL ADJUSTMENTS
    OBSERVE THE EXPERIENCE
    GET CLOSE TO YOUR USERS
    DON’T FALL IN LOVE WITH IDEAS

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    Then iterate (always one phase at a time)

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  56. 10.17.15
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    UX starts and ends with

    PEOPLE

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  57. Thank you.
    Questions?

    Demian Borba

    Product Manager, Adobe
    @demianborba
    http://adobe.ly/comet

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