UX Super Powers with #ProjectComet

What is UX? What is UX Design?
Is there a process to deliver innovation?
In this talk, Demian will answer these questions by taking you on a journey with insights on mindset, creative confidence and Design Thinking. You will see how Adobe is creating a brand new tool called #ProjectComet, tailored to UX Design focused on Mobile Apps and Web Sites. Through empathy, extensive prototyping, learning and focus on performance, #ProjectComet is being carefully crafted to enable UX Designers to design and prototype at speed of thought.

Transcript

1. UX Super Powers 
 Demian Borba
 Product Manager, Adobe @demianborba
2. 10.17.15 @AdobeUX @demianborba
3. 10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba
4. 10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba
5. 10.17.15 @AdobeUX @demianborba What is UX Design? “UX Design is the strategy in place to take a user from point A to point B.“ "The term UX as we know it was first introduced as a job title in 1995, when Don Norman joined Apple as, upon his request, a “User Experience Architect.” The author of the best-selling book The Design of Every Day Things, Norman is considered a pioneer in user experience. He was thinking about the communication between humans and tools long before he published the text in 1988.” Source: http://blogs.adobe.com/creativecloud/defining-ux/ @demianborba
6. 10.17.15 @AdobeUX @demianborba http://adobe.ly/comet
7. 10.17.15 @AdobeUX @demianborba Creative Confidence
8. 10.17.15 @AdobeUX @demianborba
9. 10.17.15 @AdobeUX @demianborba 100B 40W SCHEMAS
10. 10.17.15 @AdobeUX @demianborba Mindset Fixed vs Growth Praising abilities vs effort
11. 10.17.15 @AdobeUX @demianborba Design Thinking DESIGN
 CHALLENGE
12. 10.17.15 @AdobeUX @demianborba @demianborba
13. 10.17.15 @AdobeUX @demianborba Creative Confidence Growth Mindset
14. 10.17.15 @AdobeUX @demianborba What can be created with Design Thinking? PRODUCTS 
 SERVICES
 EXPERIENCES
15. 10.17.15 @AdobeUX @demianborba End Result DESIRED #HumanValues CAN BE BUILT #Technology
 USEFUL #CanBecomeReal
16. 10.17.15 @AdobeUX @demianborba The Team @AdobeUX @demianborba Picture: Part of #ProjectComet team, at Adobe MAX 2015
17. 10.17.15 @AdobeUX @demianborba Which hats to wear? THE ANTHROPOLOGIST THE EXPERIMENTER THE CROSS-POLLINATOR (T) THE HURDLER THE COLLABORATOR THE DIRECTOR THE EXPERIENCE ARCHITECT THE SET DESIGNER
 THE STORYTELLER THE CAREGIVER Source: http://www.tenfacesofinnovation.com/tenfaces/index.htm
18. 10.17.15 @AdobeUX @demianborba 1. Design Challenge
19. 10.17.15 @AdobeUX @demianborba
20. Photoshop and Illustrator are not initially designed for UX Design 10.17.15 @AdobeUX @demianborba
21. 10.17.15 @AdobeUX @demianborba 2. Empathize
22. 10.17.15 @AdobeUX @demianborba Creating Empathy INTERVIEWING 
 OBSERVING
 EXPERIENCING
23. 10.17.15 @AdobeUX @demianborba
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25. 10.17.15 @AdobeUX @demianborba Extreme Users
26. 10.17.15 @AdobeUX @demianborba Insights
27. 10.17.15 @AdobeUX @demianborba Curious Kid @demianborba 10.17.15
28. 10.17.15 @AdobeUX @demianborba Empathy
 Maps @demianborba 10.17.15
29. 10.17.15 @AdobeUX @demianborba @demianborba 10.17.15
30. 10.17.15 @AdobeUX @demianborba 3. Define
31. 10.17.15 @AdobeUX @demianborba Explicit needs
 Implicit needs ALWAYS ASK: WHY? @demianborba 10.17.15
32. 10.17.15 @AdobeUX @demianborba NEEDS INSIGHTS Personas and Points of View @demianborba 10.17.15 NAME AGE TYPE
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34. Lots of tools tackling parts of the problem 10.17.15 @AdobeUX @demianborba
35. Friction when making changes 10.17.15 @AdobeUX @demianborba
36. Tools limiting creativity 10.17.15 @AdobeUX @demianborba
37. 10.17.15 @AdobeUX @demianborba 4. Ideate
38. 10.17.15 @AdobeUX @demianborba Rules of Brainstorming DEFER JUDGMENT GO FOR VOLUME ONE CONVERSATION AT A TIME BE VISUAL BUILD ON THE IDEAS OF OTHERS STAY ON TOPIC ENCOURAGE WILD IDEAS
39. 10.17.15 @AdobeUX @demianborba Diverge create options 10.17.15 @demianborba
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41. 10.17.15 @AdobeUX @demianborba Diverge create options Converge choose options
42. 10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba Select ideas to work with
43. 10.17.15 @AdobeUX @demianborba 5. Prototype 10.17.15 @demianborba
44. 10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba Make an idea tangible to be experienced
45. 10.17.15 @AdobeUX @demianborba “Build to think”. - d.school
46. 10.17.15 @AdobeUX @demianborba “Fail often to succeed sooner”. - IDEO
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49. 10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba
50. 10.17.15 @AdobeUX @demianborba Design with
 DATA
51. 10.17.15 @AdobeUX @demianborba 6. Test
52. 10.17.15 @AdobeUX @demianborba VIP EVENT
 MAX '15
53. 10.17.15 @demianborba @AdobeUX
54. 10.17.15 @AdobeUX @demianborba Rules of testing LET PEOPLE USE THE PROTOTYPES EXPERIMENT SMALL ADJUSTMENTS OBSERVE THE EXPERIENCE GET CLOSE TO YOUR USERS DON’T FALL IN LOVE WITH IDEAS
55. 10.17.15 @AdobeUX @demianborba Then iterate (always one phase at a time)
57. 10.17.15 @AdobeUX @demianborba UX starts and ends with
 PEOPLE
58. Thank you. Questions? 
 Demian Borba
 Product Manager, Adobe @demianborba http://adobe.ly/comet