Design Thinking Now - Fits

Design Thinking Now - Fits

Apresentação na faculdade Fits sobre o Design Thinking e o #DesignThinkingNow. Para mais informações, favor acessar http://www.designthinkingnow.com

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Demian Borba

July 31, 2014
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  1. DESIGN THINKING Demian Borba Design Thinker, Developer Evangelist Twitter: @demianborba

  2. ABOUT ME • Graduated in Industrial Design (CEFET-PR) • Graduated

    in Computer Science (UFAL) • Crazy about Design, UX, Business and Technology • Former Instructor at UCSD, Platt College and Art Institute • Working with Interactive Media for over 15 years • Founder of Action Creations, interactive agency in California • Developer Evangelist, 90% #upintheair (Americas+Asia+Europe) • Created Tech Centers in Universities • Created the project Design Thinking Now
  3. http://demian.io

  4. BLACKBERRY 10 http://html5test.com

  5. http://phonegapbootcamp.io

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  7. \ https://github.com/demianborba/phonegapbootcampsite

  8. #1 INTRO #2 #3 #4 #5 #6 www.designthinkingnow.com

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  11. TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION
 FUNNEL INNOVATION
 MANAGEMENT PROBLEM
 SOLVING

    SUGGESTIONS CONTINUOUS IMPROVEMENT INNOVATION
  12. DESIGN THINKING

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  14. END RESULT 
 V I A B I L I

    T Y Capable of becoming actual, useful, practicable Business 
 D E S I R A B I L I T Y The quality of being desirable Human Values 
 F E A S I B I L I T Y The state or degree of being easily or conveniently done Technology
  15. TEAM Science! Medicine! Engineering! Administration! Design! ...

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  17. Develop a package capable of creating an amazing experience for

    ToNails consumers. DESIGN CHALLENGE
  18. EMPATHY

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  23. OBSERVE INTERVIEW EXPERIENCE

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  26. CURIOUS KID

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  30. DEFINE

  31. PROBLEM DEFINITION TONS OF INNOVATION OPPORTUNITIES PROBLEM SOLVING COMPETITIVE ADVANTAGE

    + = INNOVATION STARTS AND ENDS WITH PEOPLE PoV = user + needs + insight HUMAN CENTERED DESIGN
  32. [ persona ] needs [ need ] because [ insight

    ] PERSONA + NEED + INSIGHT emotions depth surprise interview findings observations contradictions can be used in the solution FORMULA
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  37. IDEATE

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  43. PROTOTYPE

  44. time spent on a project cost for mistakes/changes PROTOTYPE fail

    & learn here TOO LATE
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  46. EXTREME PROTOTYPING

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  52. TEST

  53. TEST • LET PEOPLE USE YOUR PROTOTYPES • EXPERIMENT TO

    FIND BALANCE • OBSERVE THE EXPERIENCE (FILM IT) • SHORT VIDEO DEMOS • CONNECT WITH YOUR USERS ! • DON’T FALL IN LOVE WITH IDEAS
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  60. #1 INTRO #2 #3 #4 #5 #6 www.designthinkingnow.com

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  63. OBRIGADO Demian Borba Design Thinker, Developer Evangelist Twitter: @demianborba