Design Thinking Now - Fits

Apresentação na faculdade Fits sobre o Design Thinking e o #DesignThinkingNow. Para mais informações, favor acessar http://www.designthinkingnow.com

Transcript

1. DESIGN THINKING Demian Borba Design Thinker, Developer Evangelist Twitter: @demianborba
2. ABOUT ME • Graduated in Industrial Design (CEFET-PR) • Graduated in Computer Science (UFAL) • Crazy about Design, UX, Business and Technology • Former Instructor at UCSD, Platt College and Art Institute • Working with Interactive Media for over 15 years • Founder of Action Creations, interactive agency in California • Developer Evangelist, 90% #upintheair (Americas+Asia+Europe) • Created Tech Centers in Universities • Created the project Design Thinking Now
3. http://demian.io
4. BLACKBERRY 10 http://html5test.com
5. http://phonegapbootcamp.io
6. \
7. \ https://github.com/demianborba/phonegapbootcampsite
8. #1 INTRO #2 #3 #4 #5 #6 www.designthinkingnow.com
11. TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION
 FUNNEL INNOVATION
 MANAGEMENT PROBLEM
 SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT INNOVATION
12. DESIGN THINKING
14. END RESULT 
 V I A B I L I T Y Capable of becoming actual, useful, practicable Business 
 D E S I R A B I L I T Y The quality of being desirable Human Values 
 F E A S I B I L I T Y The state or degree of being easily or conveniently done Technology
15. TEAM Science! Medicine! Engineering! Administration! Design! ...
17. Develop a package capable of creating an amazing experience for ToNails consumers. DESIGN CHALLENGE
18. EMPATHY
23. OBSERVE INTERVIEW EXPERIENCE
26. CURIOUS KID
30. DEFINE
31. PROBLEM DEFINITION TONS OF INNOVATION OPPORTUNITIES PROBLEM SOLVING COMPETITIVE ADVANTAGE + = INNOVATION STARTS AND ENDS WITH PEOPLE PoV = user + needs + insight HUMAN CENTERED DESIGN
32. [ persona ] needs [ need ] because [ insight ] PERSONA + NEED + INSIGHT emotions depth surprise interview findings observations contradictions can be used in the solution FORMULA
37. IDEATE
43. PROTOTYPE
44. time spent on a project cost for mistakes/changes PROTOTYPE fail & learn here TOO LATE
46. EXTREME PROTOTYPING
52. TEST
53. TEST • LET PEOPLE USE YOUR PROTOTYPES • EXPERIMENT TO FIND BALANCE • OBSERVE THE EXPERIENCE (FILM IT) • SHORT VIDEO DEMOS • CONNECT WITH YOUR USERS ! • DON’T FALL IN LOVE WITH IDEAS
60. #1 INTRO #2 #3 #4 #5 #6 www.designthinkingnow.com
63. OBRIGADO Demian Borba Design Thinker, Developer Evangelist Twitter: @demianborba