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Creating Innovative Interfaces using Design Thi...

Demian Borba
April 26, 2014

Creating Innovative Interfaces using Design Thinking

See all phases of Design Thinking and learn how to bring innovation to your company (in-company training: http://www.designthinkingnow.com)

Demian Borba

April 26, 2014
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  1. C R E A T I N G I N

    N O V A T I V E I N T E R F A C E S U S I N G D E S I G N T H I N K I N G Demian Borba Design Thinker, Developer Evangelist @demianborba
  2. • Graduated in Industrial Design (CEFET-PR) • Graduated in Computer

    Science (UFAL) • Crazy about Design, UX, Business and Technology • Former Professor at University of California San Diego (UCSD) • Working with Interactive Media for over 15 years • Founder of Action Creations, interactive agency in California • Developer Evangelist, 90% #upintheair (Americas+Asia+Europe) • Created the Tech Centers in Universities • Created the project Design Thinking Now A B O U T M E
  3. A M A Z I N G U X F

    I C T I O N
  4. H O W C A N W E I N

    N O V A T E ?
  5. I N N O V A T I O N

    TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION FUNNEL INNOVATION MANAGEMENT PROBLEM SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT
  6. W A T E R F A L L REQUIREMENTS

    DESIGN IMPLEMENTATION VERIFICATION MAINTENANCE ?
  7. E N D R E S U L T V

    I A B I L I T Y Capable of becoming actual, useful, practicable Business D E S I R A B I L I T Y The quality of being desirable Human Values F E A S I B I L I T Y The state or degree of being easily or conveniently done Technology
  8. C H A L L E N G E Desenvolver

    uma embalagem que crie uma excelente experiência para o consumidor das películas ToNails. D E S I G N
  9. E X T R E M E U S E

    R S Source: Design Thinking Bootcamp (IntoActions 2013)
  10. I N N O V A T I O N

    TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION FUNNEL INNOVATION MANAGEMENT PROBLEM SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT
  11. H U M A N C E N T E

    R E D D E S I G N PROBLEM DEFINITION TONS OF INNOVATION OPPORTUNITIES PROBLEM SOLVING COMPETITIVE ADVANTAGE + = INNOVATION STARTS AND ENDS WITH PEOPLE PoV = user + needs + insight
  12. Design Thinking is more PROBLEM FINDING than PROBLEM SOLVING N

    E E D S I N S I G H T S + Needs + Insights = Meaningful Challenge
  13. [ persona ] needs [ need ] because [ insight

    ] PERSONA + NEED + INSIGHT emotions depth surprise interview findings observations contradictions can be used in the solution F O R M U L A
  14. P R O T O T Y P E “Fail

    often to succeed sooner.” - IDEO
  15. T E S T LET PEOPLE USE YOUR PROTOTYPES EXPERIMENT

    TO FIND BALANCE OBSERVE THE EXPERIENCE (FILM IT) SHORT VIDEO DEMOS CONNECT WITH YOUR USERS DON’T FALL IN LOVE WITH IDEAS
  16. W H A T A R E Y O U

    W A I T I N G F O R ?
  17. M U I T O O B R I G

    A D O Demian Borba Design Thinker, Developer Evangelist @demianborba