Creating Innovative Interfaces using Design Thinking

0553dfba18ad7e1094da785e0336adb8?s=47 Demian Borba
April 26, 2014

Creating Innovative Interfaces using Design Thinking

See all phases of Design Thinking and learn how to bring innovation to your company (in-company training: http://www.designthinkingnow.com)

0553dfba18ad7e1094da785e0336adb8?s=128

Demian Borba

April 26, 2014
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Transcript

  1. C R E A T I N G I N

    N O V A T I V E I N T E R F A C E S U S I N G D E S I G N T H I N K I N G Demian Borba Design Thinker, Developer Evangelist @demianborba
  2. • Graduated in Industrial Design (CEFET-PR) • Graduated in Computer

    Science (UFAL) • Crazy about Design, UX, Business and Technology • Former Professor at University of California San Diego (UCSD) • Working with Interactive Media for over 15 years • Founder of Action Creations, interactive agency in California • Developer Evangelist, 90% #upintheair (Americas+Asia+Europe) • Created the Tech Centers in Universities • Created the project Design Thinking Now A B O U T M E
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  4. dborba.com html5test.com

  5. www.phonegapbootcamp.io

  6. D E S I G N T H I N

    K I N G
  7. Experience Design Thinking in 20 hours and learn how to

    bring innovation to your company.
  8. A M A Z I N G U X F

    I C T I O N
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  13. R E A L I T Y

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  20. H O W C A N W E I N

    N O V A T E ?
  21. I N N O V A T I O N

    TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION FUNNEL INNOVATION MANAGEMENT PROBLEM SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT
  22. W A T E R F A L L REQUIREMENTS

    DESIGN IMPLEMENTATION VERIFICATION MAINTENANCE ?
  23. S C R U M ?

  24. D E S I G N T H I N

    K I N G
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  27. E N D R E S U L T V

    I A B I L I T Y Capable of becoming actual, useful, practicable Business D E S I R A B I L I T Y The quality of being desirable Human Values F E A S I B I L I T Y The state or degree of being easily or conveniently done Technology
  28. T E A M Science! Medicine! Engineering! Administration! Design! ...

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  30. C H A L L E N G E Desenvolver

    uma embalagem que crie uma excelente experiência para o consumidor das películas ToNails. D E S I G N
  31. E M P A T H Y

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  36. OBSERVE INTERVIEW EXPERIENCE

  37. E X T R E M E U S E

    R S Source: Design Thinking Bootcamp (IntoActions 2013)
  38. Source: Design Thinking Bootcamp (IntoActions 2013)

  39. C U R I O U S K I D

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  43. D E F I N E PoV = persona +

    need + insight
  44. I N N O V A T I O N

    TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION FUNNEL INNOVATION MANAGEMENT PROBLEM SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT
  45. H U M A N C E N T E

    R E D D E S I G N PROBLEM DEFINITION TONS OF INNOVATION OPPORTUNITIES PROBLEM SOLVING COMPETITIVE ADVANTAGE + = INNOVATION STARTS AND ENDS WITH PEOPLE PoV = user + needs + insight
  46. Design Thinking is more PROBLEM FINDING than PROBLEM SOLVING N

    E E D S I N S I G H T S + Needs + Insights = Meaningful Challenge
  47. [ persona ] needs [ need ] because [ insight

    ] PERSONA + NEED + INSIGHT emotions depth surprise interview findings observations contradictions can be used in the solution F O R M U L A
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  52. I D E A T E QUANTITY, not quality

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  58. P R O T O T Y P E “Fail

    often to succeed sooner.” - IDEO
  59. time spent on a project cost for mistakes/changes PROTOTYPE fail

    & learn here TOO LATE
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  61. EXTREME PROTOTYPING

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  67. T E S T

  68. T E S T LET PEOPLE USE YOUR PROTOTYPES EXPERIMENT

    TO FIND BALANCE OBSERVE THE EXPERIENCE (FILM IT) SHORT VIDEO DEMOS CONNECT WITH YOUR USERS DON’T FALL IN LOVE WITH IDEAS
  69. T R U S T T H E P R

    O C E S S
  70. T R U S T T H E P R

    O C E S S
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  76. #1 INTRO #2 #3 #4 #5 #6 www.designthinkingnow.com

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  78. W H A T A R E Y O U

    W A I T I N G F O R ?
  79. M U I T O O B R I G

    A D O Demian Borba Design Thinker, Developer Evangelist @demianborba