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Design First #2: Farah Assir & Elena Gianni

97ba825d64d88d55026db5110d7992b4?s=47 DesignFirst
February 23, 2015

Design First #2: Farah Assir & Elena Gianni

Farah and Elena share how it's like to make new things (mobile apps) at old places (NYT) — specifically their design efforts in brining a unique experience for the NYT Now.



February 23, 2015


  1. Hello,we are Farah & Elena. @farahassir • @elaineygianni

  2. Making new things at old places.

  3. None
  4. Why? INTRO

  5. 1851 The first issue of the New York Daily Times.

  6. First national edition. 1980

  7. 1996 www.nytimes.com Please open your window to the width of

    this line of text.
  8. 2006 m.nytimes.com

  9. 2008-2014 iPhone, iPad and Android apps

  10. Research says Get the NYTimes top stories delivered as easy

    to skim headlines and article summaries with links to the full length versions of those articles. A quick and easy way to stay informed. “ ”
  11. None
  12. How can we create a fundamentally new and different way

    for people to get the news on their phones?
  13. Experimenting PHASE 1

  14. To create new digital products at The New York Times.

    To create a new way to create new digital products at The New York Times. 1 2
  15. Newsroom Developers Design New Products

  16. Newsroom Technology Design Product

  17. Design something so I can write. Designer Editor Technology Product

    ? Write something so I can design.
  18. Image via Maria Popova, Brain Pickings, part of video by

  19. None
  20. None
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  22. None
  23. It sucked.

  24. Make something people want. — Paul Graham

  25. Definition PHASE 2

  26. None
  27. 1 They have a fear of missing out. 2 They

    want to get up to speed quickly. 3 They want their friends to know they are smart.
  28. If the app was a person.. Smart Witty Charismatic Good

    looking Friendly Approachable
  29. Your guide to the news. App Definition Statement

  30. Tell me what I need to know. Fast. Tell me

    what’s changed. Make me feel prepared. Satisfy my curiosity. Be helpful, integrate with my life. Product Principles 1 2 3 4 5
  31. People ignore design that ignores people. — Frank Chimero

  32. News for humans PHASE 3

  33. How can we create a fundamentally new and different way

    for people to get the news on their phones?
  34. How do you talk about the news? What is the

    latest on the Ukraine Crisis? (not World) What do you think about Climate Change? (not Science) When is the New York City Marathon. (not U.S.)
  35. Good morning. Here’s what you need to know to start

    your day. How do you talk to friends?
  36. What do you need to know right now ?

  37. Where are you reading the news?

  38. How much do you need to know? Obama Vows to

    Work With, and Without, Congress Teenage Clerk Rises From T Republicans Eager to Deploy Their Plan By Lending a Hand, Christie Gains Some Clout for 2016 here Obama and the G.O.P. Might Agree Midterm Political Ads That Worked, and Why e Strange Case of States’ Penchant for asinos Drop in Turnout Made the Difference in Maryland Race For One Democrat, Rout Hits Close In Japan, Moves to Stimulate Economy R As Tension Simmers, Jordan Recalls Its Ambassador to Is A Year of Unforeseen Hits State of the Art: The Fall of the Banner Ad A Dive Into Darkness State of the Art: Fall of the Banner ng: Augmenting Your Password-Protected World Gadgetwise: Wearable Gear and Apps to Make Running and a Lot More Fun Putting the Cart B astain in a Publicity Tug of War After Election, President V mpowered, McConnell Promises An End to ‘Gridlock’ Outside Groups With Deep Pockets Lift G.O.P. ‘1989’ Intensify Streaming Debate ooms With Alex Rodriguez Back Alex Rodriguez Told Federal A Report Says Healthier, and a Lot More Fun he Cart Before the Art Teenage Clerk Rises From Target to Star Jessica Chastain in a P
  39. None
  40. version 1.0

  41. Best apps of 2014 by Apple

  42. 1 Year After

  43. Readers Learnings Integration Voice Process Strategy

  44. The Morning Briefing is the main reason for user retention.

    1. READERS News served around our users’ habits.
  45. Did the World End? Catching Up While Drinking Coffee End

    of Day Chilling Indulgent Pauses Alarm Clock by Matt Brooks, Coffee by Matt Brooks, Ice cream, helado by Emilio Enigma, Lollipop by Cezary Lopacinski, Tea by Joe Harrison, Couch by Nathan Thomson, Moon by hunotika, all from The Noun Project.
  46. 2. INTEGRATION NYT Now works as it is, but it

    is an isolated entity. Bringing NYT Now curation to places readers are already: email, social media.
  47. 3. VOICE Readers like the voice of the app. And

    they want more. Finding a balance between building a strong, consistent voice and giving a space for editors to have their own. nytnow
  48. Editors are our users, too. Designing a communication channel between

    editors and readers.
  49. 4. PROCESS The stories and the curation are the app.

    Designers thinking as editors. Editors thinking as designers. Designer Editor Editor Editor Editor Editor Editor Editor Editor Designer Designer Designer Designer Designer Designer
  50. 5. STRATEGY NYT Now challenges The Core. Understanding the relationship

    between the mothership and new products.
  51. Differentiate Products Keep the essence of each. Redundancy? Integrate the

    Two Bring learnings into the Core. Lost opportunity?
  52. A Family of Products Targeted to different audiences, with distinct

    user experiences and a strong connection.
  53. None
  54. Thank you. @farahassir @elaineygianni (Download NYT Now in the App